Episode #19: How to Automate Your Marketing with Unify CRM How are you nurturing your business relationships? When it comes to managing your database of customers and automating marketing activities, there’s a lot of noise and buzz around which CRM tool to use. Our special guest for Mortgage Marketing Radio this week is Scott Benson. Scott is the national sales manager for Unify CRM, with over 22 years of experience in the lending and technology marketing industry. Scott has not only worked for multiple CRM companies, but he’s also studied the industry from a broad perspective and analyzed all the options out there. He decided to work for Unify because of what they offer and bring to the market for Mortgage Loan Originators. Listen to this interview and you too may discover that Unify really is the hidden CRM gem of the mortgage industry. If you don’t have a CRM, you’re up against the never-ending struggle to automate marketing activities, nurture relationships and engage new leads. Scott shares exactly how you can streamline your business using a CRM in our interview. In this interview, you’ll learn: How a CRM can you save you more money and time The #1 thing top producers do every day How to automate your marketing activities How Unify simplifies your CORE training What you should be looking for in a CRM tool Links we mentioned: Unify Features The CORE Training Email Scott National MBA Convention Thanks for listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought. Also, you can leave a rating & review for Mortgage Marketing Radio on iTunes. That way, it helps other professionals discover the show. Finally, you can subscribe on iTunes to get all new episodes when they are released.

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