What would you do if you had a blank sheet of paper and wanted to create a new type of sports rights holder. 

That’s the question posed in this conversation with Sam Renouf, Chief Executive of the Professional Triathlete Organisation, a body part owned by the best athletes in the world and backed by Sir Michael Moritz, one of the most successful tech investors of the last twenty years, via his company Sequoia Capital. 

What is the opportunity for the PTO to build a media and commercial programme around a new event schedule starting with The Collins Cup, a Ryder Cup-type international team format that pits the best in the world together on 28th August. 

This is a way in to questions facing every sports rights holder as they seek to navigate a global marketplace of fans with fast changing expectations of how they want to consume elite sport. 

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