Carl Willis, founder of Simplicity Marketing, shares his diverse journey from his early entrepreneurial inklings to becoming a marketing maven. With a background as varied as financial advising, police work, and pastoral care, Carl brings a unique perspective to business growth and marketing. He discusses the importance of understanding human psychology in marketing, the power of perseverance through tough economic times, and leveraging past experiences as building blocks for success. His insights into tackling fear-based decision making and adopting a counterintuitive approach to business strategy during economic downturns are particularly compelling.

Chapters:

• 00:00:00 - Kicking Off: Unveiling the Story of a Marketing Visionary
• 00:00:34 - From Law to Leadership: Charting an Unconventional Path
• 00:03:14 - Learning from the Lows: Transforming Failures into Success
• 00:05:30 - The Fusion Effect: Unique Skills Shaping Business Success
• 00:07:14 - Conquering Business Fears: Strategies for Bold Decision-Making
• 00:10:27 - Staying Ahead: Mastering the Art of Proactive Business Strategies
• 00:13:36 - Vision in Focus: Achieving Success Through Clarity
• 00:21:19 - Wrapping Up: Insights and Inspirations from Carl Willis

Links And Resources:

• Carl Willis on LinkedIn
• Simplicity Marketing
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

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