Reebok, once a proud staple in footwear and fitness, has struggled in recent years to find its place amongst the sneaker community. Sensing the need for a new identity, Reebok hires Shaq and Allen Iverson as President and Vice President, respectively, of Reebok Basketball. While this is a savvy front office move, will it be enough to bring the brand back to prominence in the world of basketball shoes?

---

Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/

Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates

Reach out to me with questions or thoughts: mattyicemedia@gmail.com

---

Review Fire Footwear on Apple Podcasts : https://apple.co/3HgVdpR

Review Fire Footwear on Spotify Podcasts : https://open.spotify.com/show/0qjJxokny16WTSh1Kgx3hU

Review Fire Footwear on Podchaser : https://www.podchaser.com/podcasts/fire-footwear-a-sneaker-podcas-1984189

---

For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: mattyicemedia@gmail.com