We are all aware that there's a social obligation for businesses of all sizes to be compliant with DEI (Diversity, Equity, and Inclusion). Irma Zoepf of The Z Bridge argues it's also good for business. She tells us that it contributes to innovation, making people feel comfortable with what they do, and produce more for the business. It also improves your understanding of your target market. To get the business benefits from a DEI initiative, Irma says you need to fully commit in terms of people, time, and effort. She advises that implementation starts with forming a small team to lead the effort, establish clear and measurable goals, and lastly be accountable. Listen to the end for a nice gift Irma is offering our listeners.

Show highlights

02:33 DEI makes good business sense.

05:14 Fully commit to DEI to get both the business and social benefits.

06:26 Results you can expect from your DEI efforts.

09:06 Four-step process for implementing a DEI program that drives business results.

12:20 Learn about Irma. Email Irma at irma@thezbridge.com

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

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