PERSUASIVE WRITING
Persuasive writing can help you be a better communicator in the workplace, to get your message across, to get people on board, and be more influential.
But how do you write with more precision when you don’t consider yourself to be a novelist, or marketing copywriter? Carla Bass, author of Write to Influence!, will tell us how.
What You’ll Discover About Persuasive Writing (highlights & transcript):
* How persuasive writing can advance your business and career
* 4 Strategies to make your writing more persuasive
* How word sculpting improves persuasive writing
* How word economy contributes to persuasive writing
* The genesis of Carla’s persuasive writing tips
* 3 Biggest mistakes people make when trying to write persuasively
* And MUCH more.
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Guest: Carla Bass
Carla D. Bass, Colonel, USAF (Ret), authored the multiple award-winning book Write to Influence! now in its second edition. Writing powerfully was central to her success. Throughout her 45-year career (30 in the Air Force and 15 with a federal agency), she composed products for Congress, the White House, generals, and ambassadors; hundreds of performance reviews; awards nomination; and budget justifications.
As a squadron commander, Carla transformed her 480-person unit from the most losing in state-wide, professional awards into the one to beat. How? She developed her writing methodology and taught her troops to write. So successful was her program, she taught thousands of Air Force members for the next 15 years.
She now gives highly acclaimed presentations to government agencies; corporations; private businesses; NGOs; and academic audiences. From tips to frame a winning argument to crafting powerful resumes, grant submissions, input to performance reviews, and essays for college applications … she covers it all!
Her battle cries are twofold:1) “Powerful writing changes lives” and 2) “Powerful writing is the lifeblood of effective organizations”
Carla’s assignments include: Germany; Bulgaria (as the defense and air attaché); Turkey; Korea; and Washington, D.C. For more info, see www.WriteToInfluence.net.
Related Resources:
Contact Carla and connect with her on LinkedIn and Facebook.
For more information about Carla’s free ebooks and other writing resources, visit writetoinfluence.net.
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