[00:00:31] while your Flair pens still have plenty of ink and your motivation is high. Last week we started with Data Day because it's helpful to know what's working and what's not before you start planning the next steps for your business. But today we're going to talk about adding Big Picture Day to your calendar.
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[00:01:16] I like to think of big picture day, kind of like syllabus day for your business. I don't know about you, but I loved receiving the syllabi from my professors at the beginning of a new semester. I was able to gauge what my semester was going to look like by glancing through the topics we'd cover in each class, the assignments I was going to have, and then how many tests I would need to study for.
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[00:02:05] Let's chat about what to put in this syllabus of sorts for your business. What should you look at on Big Picture Day? I would say the first thing that you would want to include in this planning day would be the content pillars that you plan to focus on for the next year. So maybe you've discovered when you looked at your data that you have a particular topic that seems to be doing well on Google and Pinterest, but you don't actually have a lot of posts in that content pillar.
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[00:03:07] So now, instead of trying to decide what to write about from literally any possible topic, you have a nice tidy menu to choose from because you know what content pillars are your priority for the upcoming year. The next thing to consider in your big picture planning are the different, um, seasonal, I guess I would call them, pushes that you're going to have throughout the year.
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[00:03:50] It's good to mark those things down in the big picture of your business for the year. The other thing to consider, are you launching any new TPT products and you want to have fresh blog content to feature those shiny new products? As you think about the different seasonal pushes you'll have throughout the year, go ahead and jot them down so you can make a plan for what content you'll need for these periods of time.
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[00:04:36] these overarching goals that we have in our businesses. And so just really take a moment once you've figured out, okay, the numbers are telling me I need to create this kind of content, and my calendar is telling me this about my content creation, it's time to just pause and think, okay, how is that going to fit into the big picture that I have for my business?
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[00:05:24] criteria for yourself of, I hope to blog this year, most likely, you're not gonna blog very much. But if you set that pace of I plan to blog once a month, I plan to have a fresh post every other week, whatever that pace is, that is going to just help drive the rest of your planning. When you set aside time to create that content, you are way more likely to create that content.
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[00:06:14] For example, I might decide that I'm going to write a weekly post for my website, and I'm going to focus on SEO for the first quarter of the year. And so because that's my focus and I've determined that with my content pillar planning, from there, I might say, okay, January, I'm going to focus on keyword research, and then February I'll focus on on page SEO, and then so on.
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[00:07:04] One of the phrases I remember hearing a lot during my college days is pull out your syllabus, we need to make a few changes. Now, in this day and age, I'm assuming these adjustments are made in a digital format. But for those of us from an earlier generation, we knew that it was important to keep our syllabus with us, keep it in a notebook so that it was handy whenever those inevitable date changes popped up during lecture.
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[00:07:59] If you use Asana, you might devote a certain task color to your big picture planning, and then add those big picture items to Asana. If you like paper, you could just type it up or you could write it in your planner. There really is no right or wrong way to document the big picture of your upcoming content creation.
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[00:08:49] I've discovered I need to focus on a different content pillar because it better aligns with this new product that I decided to launch. Because we all know that plans change and that's okay, and that's why it's so important to revisit your big picture throughout the year. But no matter
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[00:09:35] Now we are rapidly approaching Q4, which would be a great time for a big picture day as we look towards 2026. I can't believe I'm even saying that, but I challenge you to add a big picture day to your calendar. Then pencil in your quarterly dates to revisit the big picture and make sure everything is on track.
