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Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads
17th November 2022 • The Google Ads Podcast • Solutions 8
00:00:00 00:07:10

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Are you looking to write amazing ad copy that will grab attention and encourage your prospects to take action? If so, you're in luck! Plus, you'll meet more of the GAds Girls! Our Client Manager, Carmen, and Copywriter, Ash, are experts when it comes to writing engaging ad copy. And they're here to share three tips to help you write ad copy that will get results.

They also share a bonus tip for Performance Max campaigns that will help you determine if your ad copy is working or not. That way, you can keep track of what needs improvement and where to pour your budget to get more conversions. So watch the video now!


Related videos:

🔥 Introducing Our New Solutions 8 Series: Gads Girls With Mel & Leandra: https://youtu.be/5V7bwM8_fXw

🤔 Five Things to Consider Before Running Google Ads: https://youtu.be/vNfCkIvxoXk

✅ The 5 M's of a Marketing Plan: https://youtu.be/4FCAvZGbSzw



Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU


Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...


🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/


💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/


👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

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👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

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Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

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👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

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Transcripts

John:

Capitalize your words.

John:

This is something that Solutions Eight uses for every single piece of ad copy.

John:

If you take a look at my example here, the brown fox jumped over the lazy dog.

John:

This is something that you guys have seen over and over again to the second

John:

line here where we have all of the first words, capitalize, see all of the

John:

assets here and all of the different descriptions titles, headlines that we've

John:

written here, and what's great about it.

John:

Performance Max will actually give you a rating of low good or best.

John:

Hi everyone.

John:

We're here to record our first ever video here for solutions eight

John:

to talk to you about Google Ads.

John:

We're going to be talking about ad copy specifically.

John:

My name is Carmen and I am one of the client managers here.

John:

Hi, my name is Ash and I'm one of the copywriter.

John:

All right, so like I said earlier, we are going to be talking about three

John:

tips to writing awesome ad copy.

John:

And we'll have a bonus tip about Performance Max at

John:

the very end of the video.

John:

So make sure you stay tuned to the end.

John:

Our first tip is to.

John:

Capitalize your words.

John:

This is something that solutions uses for every single piece of ad copy.

John:

If you take a look at my example here, the brown fox jumped over the lazy dog.

John:

This is something that you guys have seen over and over again.

John:

If you compare this and to the Second line here where we have all

John:

of the first words capitalized.

John:

It actually stands out more, It looks more professional and

John:

it takes up more space here.

John:

So people are more drawn to it when when they're reading the ad copy.

John:

Our second tip is right.

John:

So our second tip is understanding the perceptions and needs of your customer.

John:

So our first example here is drones go where tractors can't tackle applications

John:

that were previously impossible.

John:

So in our ad copy, it's super, super important that we're including the

John:

benefits because we need to try and understand what the needs and wants of

John:

the people coming to the website is.

John:

So in order to do.

John:

We need to include the benefits which is super, super important.

John:

We also need to try and use emotive language.

John:

So for example, in our second example here, avoid the plumbers, crack shorts.

John:

That'll always fit right.

John:

Shop zero shorts online.

John:

So I have actually used.

John:

A sense of humor here.

John:

A bit of comedy to make people laugh, I guess.

John:

Obviously comedy is gonna, really draw people in.

John:

But also it matched the website, the tone of voice that they use

John:

and the terminology that they use.

John:

Obviously, you're not going to use terminology like this if you're

John:

talking about like, Crystals or you're talking about some kind

John:

of wellness products or services, obviously that's not gonna fit well.

John:

So that's why it's also important to, you want something that's gonna appeal to the

John:

audience that is coming to your shop.

John:

Right.

John:

So for our next example, we have customer reviews.

John:

So see what our customers have to say.

John:

Excellent graphics, nice fit, we'll buy.

John:

Again, that's just gonna add another layer of trust.

John:

Obviously if people are seeing that within your ad copy, they're

John:

gonna be like, Damn, okay.

John:

That must be an awesome product.

John:

Look at what these people are saying.

John:

So obviously you've got that next level of trust, which is fantastic, and where you.

John:

Definitely try and take the best reviews you've got and put that into the ad copy.

John:

Okay?

John:

So for number three, we have used numbers and specific examples.

John:

So for example here, I'll read one.

John:

See big results lose up to nine pounds and five inches off your

John:

waist in your first four weeks.

John:

When you are using numbers one, it's going to instantly attract people.

John:

Because if you are very vague and you are using, I don't know, for

John:

example, if we're to reword that a little bit lose some pounds and

John:

inches off your waist in your first weeks of using this weight loss Okay.

John:

It's very vague.

John:

It's not very specific and it's just not gonna stand out to people who are reading.

John:

So yeah, those are our first, three tips and obviously comment is gonna

John:

go through the bonus tip at the end.

John:

All right.

John:

Those were great.

John:

Ashley.

John:

I love the example with The crotch in the shorts, so that's hilarious.

John:

hilarious.

John:

Hopefully the client laughed at that.

John:

This is not a glitch.

John:

I'm interrupting the video you're watching because I need to remind

John:

you that I'm always looking for people to join our team.

John:

So if you're passionate about Google Ads and you wanna work with the best

John:

Google Ads agency on the planet, please go to so late.com/apply.

John:

Speaking of working with the best Google Ads agency on the planet, if you're

John:

having trouble with Google Ads and you want professional, That's what we do.

John:

You can go to so late.com, that's s o l eight.com to apply for your

John:

free, no obligation action plan.

John:

And if I've given you any level of value at all, maybe think about giving me a

John:

thumbs up and subscribe to your channel.

John:

That's how we choose the YouTube algorithm, so they actually know

John:

that I know what I'm talking about.

John:

If you have questions, comments, concerns, or confessions, hit me below the comments.

John:

And now back to your regularly scheduled.

John:

For sure.

John:

So this is the bonus tip that I wanted to share with you guys.

John:

This is one of our client's ad copy and what you'll see here, this

John:

is Performance Max specifically.

John:

This is something that only Performance Max will be able to give you.

John:

You'll see all of the assets here and all of the different descriptions titles,

John:

headlines that we've written here.

John:

And what's great about it is.

John:

Performance Max will actually give you a rating of low good or best based

John:

on how they see it in their algorithm and how people interact with your ads.

John:

Make note that if you do make any changes to your performance, Max,

John:

at that time, it will affect the performance and will change it to pending.

John:

So this only shows if you've had your performance.

John:

Ad copy for quite some time, and you haven't touched the campaigns for a while.

John:

But this is a really good way for you to judge whether or not, hey,

John:

do you need to change your ad copy?

John:

Do you need to update it in any way?

John:

This is one of the cool things about Performance Max specifically where they

John:

give you ratings, That wraps up our tips for writing awesome ad copy for you.

John:

We hope you enjoyed it and

John:

uh,

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