Confession time: I nearly threw away months of strategic planning for a quick win... and I'm betting you've felt that temptation too. If you're itching to create something new for your business right now, this episode might just save your sanity (and your Christmas break)...

Ever found yourself at your desk, surrounded by half-drunk cups of tea, frantically plotting out a new lead magnet or offer because you're convinced that's what your business needs right now? Trust me, I've been there – in fact, I almost derailed my own strategic plans just last month with a last-minute Black Friday panic!

Here's what I'm sharing in this week's cuppa and chat:

The real reason I binned my Black Friday plans (and why it turned out to be my smartest business move)

Why creating "just a quick lead magnet" is like saying you'll only eat one biscuit from the tin (we all know how that ends!)

My tried-and-tested tricks for making your existing content work as hard as a tea bag in a builder's brew

The simple tweaks that'll transform your customer journey from 'meh' to 'magnificent' (without having to start from scratch)

Plus, I'm lifting the lid on something exciting brewing for 2025 – a brand new year-long container for marketers who want to add ads to their offer suite! (join the waitlist here: LEAP)

Whether you're tempted to create a last-minute December offer or feeling the pressure to launch something new, this episode will help you step away from the panic-creating precipice and make strategic decisions that'll have you gliding into the new year feeling sorted.

Ready to stop the endless cycle of creating new things and start making what you've already got work harder?

If you enjoy the podcast, here are some ways you can continue the conversation:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co