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No. 078 Should You Still Start a Podcast? (Ask Yourself These 3 Questions)
23rd November 2016 • The Showrunner • Rainmaker Digital LLC
00:00:00 00:27:59

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As Showrunners, we understand that the act of creation and publishing brings about detractors — sometimes more aptly referred to as haters.

To thrive in this space, we need to wear our first (and subsequent) negative reviews as badges of honour. This is part of the game and an integral part of being a Showrunner.

But what happens when the medium itself begins to make its own waves? It seems podcasting, as a medium, has reached a point in its life when it is beginning to take it on the chin.

From small jokes to snide remarks, we are seeing the first wave of these beginning.

On this week’s episode, Jerod and Jonny discuss one of the more recent and more popular articles aimed at today’s Showrunner.

Immediately following a whirlwind book promotion of 40+ podcast interviews, author Ryan Holiday took some downtime to deride the very medium he used to drive book sales.

Ryan’s article titled Please, Please, For The Love of God: Do Not Start a Podcast, is the topic of discussion in this week’s episode — and it’s a fun one.

Luckily for everyone involved, Jerod and Jonny go beyond Ryan’s article and discuss the three questions you need to answer to decide for yourself if you should start a podcast:

  • Do you have a desire to connect with an audience about a topic that is important to you?
  • Will the content you share educate, entertain, or inspire the people in your audience?
  • Can you commit to creating content consistently and reliably so that your audience has a chance to grow?

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