If a sales call feels like you’re trying to interview and convince the prospect at the same time, you need to rethink how you’re selling.

Michelle Vroom walks you through how to improve the quality of your sales call and convert them before the call even begins.

Key Takeaway

Preselling helps you to earn the sales call instead of focusing on earning the sale.

We talk about

• How people make sales decisions
• Why it’s too late to sell on the sales call
• How to build a preselling journey from start to call
• How to make preselling feel good instead of parroting “buy-my-thing” on repeat
• The thing that will kill the sale and why it’s not objections

Links

To read the transcript and explore other episodes go to dianemayor.com/128