Hearing is one of the most important senses that an outdoorsman or woman possesses. It's how you enjoy this podcast! But for baby boomers especially, years of shooting with unprotected ears has taken its toll on the ability to hear turkey and deer in the woods. Dr. Bill Dickenson,an expert in the field of audiology, explains how he is targeting sportsmen specifically with his groundbreaking new technology called TETRA. Then hear from hall of fame hunter, long time TV host, and TETRA user Cuz Strickland about how the technology has given new life to his career.