In this episode of the How To Scale a Business podcast, Hector Santiesteban interviews content marketer Marc Dube about his journey in the industry. Marc shares his experience of starting in content marketing and realizing its potential as a marketing tool. He discusses the evolution of content marketing and emphasizes the importance of creating engaging, authentic content that resonates with audiences. Marc also highlights the need for companies to adapt to changing trends and avoid relying on outdated content formats. The episode provides valuable insights for those interested in content marketing and offers ways to connect with Marc online through his website and LinkedIn profile.

Chapters:

• 00:00:00 - Content Marketing: An Introduction by Marc Dube on How to Scale a Business Podcast
• 00:02:37 - Revolutionizing Marketing: The Impact of Newsletters on Retention and Sales
• 00:05:33 - The Importance of Customer Retention in Sales and Marketing Strategies
• 00:08:20 - Newsletters as the Ultimate Marketing Package: Insights from a Content Marketing Veteran
• 00:11:18 - Content Marketing vs Direct Response Marketing: A Founder's Perspective on their Power
• 00:14:55 - The Next Phase of Content: How AI is Shaping Buying Habits and Changing the Game
• 00:18:33 - Standing Out with Social Proof Content: The Key to Meaningful Engagement
• 00:22:01 - The Value of Client Collaboration in Effective Content Creation

Links And Resources:

• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

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