In this episode, I talk about the 3 ways you can use Facebook Ads over the summer to keep your audience warm and give yourself the best chance of having a strong September.

In this episode I cover:

1) Why boosting a post is something I recommend in some situations - summer being one of them.

2) How to boost a post and get the best results

3) Using a traffic Ad to get good quality leads on to your website (and why you need to optimise for landing page views NOT link clicks)

4) The two options you have to grow you email list using Ads. The pros and cons and who should be using each of the methods.

In this episode I talk about the option to book a power hour with me, however I am no longer offering these so click here instead to find out about the other ways you can work with me.

Links:

How to install the pixel: click here

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

Hello, and welcome to growing pains.

The marketing podcast for parent and baby brands who want to grow and get

more consistent sales, but without the overwhelm of feeling like you have

to be online 24 7, I'm Sophie, your host, and a Facebook and Instagram ad

strategist who specializes in parent and baby brands as well as a mom of two.

Join me each week as I alongside some wonderful guests, she had practical

tips and advice about how you can use and combine marketing strategies

to get more impact for your effort.

Hello.

And welcome to what is the last solo episode that I

will be doing off season one.

I just, first of all, wants to say a huge thank you to all of you who listened to

the podcast and sent me Luffy feedback.

I've absolutely loved chatting with lots of you on calls.

And a lot of people telling me like if binge listens to episodes and

they've all been really helpful.

So I honestly, I couldn't be more grateful before I started doing the podcast.

It was something that I'd wanted to do for a really, really long time.

And it was a bit of a passion project.

I didn't actually know if anyone was going to listen to it or not.

I've got.

I've relatively small audience.

So I knew I wasn't going to ever get like thousands and thousands of

downloads, but the feedback I've got and the amount of people that listened

to it have absolutely blown me away.

I should probably say that.

I haven't been very well this week.

So you can probably tell my voice.

I apologize if it was a bit annoying is a little bit hoarse.

I'm feeling much better and I wanted to get this last episode.

Up for you guys this week.

There is one more episode after this, which will be released on Thursday.

And it's all about optimizing your website, which I would

highly recommend you listen to.

It's got seven really practical tips that you can hopefully sort of share.

Well in over some time over summer, it's a really great thing

to kind of get sorted before.

Hopefully we have a bit of a boom in September.

Now, what I'm going to be talking about today is three ways you can use

Facebook ads to grow your warm audience.

Keep your business ticking over.

During summer with are you having to do a huge amount?

And so that in September you are ready to come back.

You have got people there ready and waiting for you.

Not obviously you can do this organically.

Like you can be on your Instagram, you can be trying to get people

signing up to your email list.

But if you know, I've talked about it a lot over the last kind of couple of weeks.

And the episodes I've done.

If you do want to have some downtime with your kids,

Now is probably the time to try some of these automations and see if you can take

a bit of a load off and laugh, Facebook ads and, you know, email sequences

work for you so you'd have to be doing everything in real time, all the time.

So today I'm gonna talk through three different ways to use Facebook ads.

I'm going to try and keep it really super, super simple.

Like I know if you, especially, if you haven't run ads before

You might be thinking, oh my God, I just can't get my head around starting ads.

Now I am actually even going to talk about boosting.

Pose.

Which I don't normally do if I'm going to talk about boosting posts and I'm

going to talk about when there's a place for it and when there's not.

And I'm just going to try and keep it really, really simple

so that you can actually use ads relatively quick and easy.

I should say, though, this will be much easier if you have an ad account set up.

If you've done ads before, if you already have copy and creative in your ad account

that you can pull on, if you already know some of the tech and the jargon

that comes along with ads, which I would try and make sure it's super simple.

If you haven't done any of it before, then there's always going

to be quite a steep learning curve.

I have got a limited number.

I don't normally do power hours anymore.

Because I just find it's hard to get huge amounts of value.

When people are looking for such a long long-term big goals, but if you are

looking to just set up a really simple campaign for the summer, and you just

want to make sure that you actually get it right, so that you can just let it run.

I am going to release a limited number of one hour slot where you

and I can jump on a zoom and we will just go through everything.

I can help you set it up and we can make sure that it is ready for summer.

And then you don't have to worry about having done it wrong or

wasting money or anything like that.

So we'll put a link in the show notes.

If you do want to book one of those that are 157 pounds.

And I'm there my power hour and I will put Lincoln, but if you already know

what you're doing, then take all of this free information and use it for yourself.

So let's get stuck in the first one I want to talk about is

boosting posts and that's just.

Okay.

Now normally most Facebook ads managers are not going

to recommend you boost posts.

Now, the reason for this is that as Facebook.

As much as we are obsessed with data.

Okay.

And the only way you're ever going to improve your ads?

No.

If your ads are working or not.

It's by testing and learning and looking at the stats and always making micro

changes to improve what you're doing.

Boosting doesn't allow you to do that.

So boosting will allow you to take a single post and essentially set up so you

can have a target audience you can choose.

The right objective.

Like whether you want people on your website or whether you want

people to engage with your posts.

But what it won't let you do is choose.

Essentially set up the same post, but maybe with two different images or the

same post, but with two different copy or even two different calls to action.

So you can't compare what might work better.

You're just going to take.

One copy one image and hope for the best, essentially.

And when you do that, you will never know if that's the best you

could have got, because you're not comparing it against anything else.

Now, so generally speaking, that's why we always say, even if you're running

an engagement campaign, don't just boost a post, pull it into ads manager.

But my big caveat here is.

For the summer, if you want to keep your posts in front of your audience and make

sure that you are still getting eyes on what you're putting out there, you know,

maybe you're only putting out two or three posts a week and you really want to make

sure they're seen by your ideal audience.

And that you're still bringing new people into your world.

Boosting a post can be incredibly effective at doing this.

And this is a strategic way to use boosted posts.

This is not something I would suggest you do longterm necessarily.

But it is a really great way to keep things taking over over the summer.

So I'm talking primarily here about Instagram.

You go into the app.

There'll be a button on your grid that says something like add tools.

You click into that and that you'll go, there's a section called create,

and then you'll choose a post.

You can also choose stories as well.

I'd probably start with posts cause you're going to see the

most clear engagement on them.

So you select a post and then you do next at the bottom.

And then it's going to ask you what your goal is.

So do you want more people to visit your profile?

Do you want more people to go on your website or do you want more messages?

So you can select wherever you want there.

So really, depending on what you want from this, I would, I need

really normally use this at four boosting your engagement on your pace.

So I would always go for more profile visits.

So you select that one.

Then you can do your select, your target audience.

Now Instagram can do that automatically where it will select

people that are similar to the people that already follow you.

You can create your own if you want, if you wanted to put in a specific post code

or specific interests, whatever it is.

You just create your own and you can select the things that you want to select.

Again, there's not as many options as if you did it on ads

manager, but it's a really good.

A quick and dirty way to get your profile out there in front of other people.

Then you'll set your budget.

And your duration.

Again, it's a slightly different way of working in ads manager.

You can just set a daily budget and let it run with this.

There has to be an end date.

I think the longest you can do is 30 days.

It'll suggest some options, but you can just do custom, to be honest, I'd

probably go for like two to three pounds a day for 30 days, then you do next.

You can review everything.

You'll have to make sure that there is a payment in there.

And then you quit hit the button boost post.

It will then go to be reviewed.

They'll come back to you if there's any issues with it, but

it should just be approved and then it will just start running.

Again, you'll get to see limited amounts of data, but if you go into

that post, you'll start to see the likes and the comments and everything.

And then that would just keep running after the 30 days, you might just

need to go back in there again.

And then you'll need to either select the same post and do the whole thing again.

If it worked well or you might want to select a different post by that

point, you could also select a 14 days.

I would suggest maybe every two weeks you kind of look at changing it.

And that might be a really good way of making sure that you get

the relevant info out to potential clients over the summer holidays.

So that is the first way he's boosting a post to get more engagement and ensure

that new people are finding your Instagram account over the summer holidays.

Now the second one is getting people onto your website.

Now this will work the best if you have the pixel installed on your website,

because when it gets to summer, if you wanted to do a retargeting campaign of

everyone, who's been on your website over summer, you can use this data.

And, but you will need the pixel installed on your website.

To do that.

It's actually relatively simple to do.

I will put a, how to link in the show notes.

If you want to install the pixel and you haven't got it already.

However, if that's just too much to do right now, that's something

I could do on a call with you.

Or just leave this one for now and using the other tips

that I'm talking about today.

If you have how I've already got the pixel installed, this is really easy to do.

So we're going to do a traffic campaign now, a traffic campaign.

Doesn't actually need a pixel.

It's just, if you want to use the data afterwards.

Now the traffic campaign is just about getting people onto your website.

Then you can either optimize it for link clicks.

So that is people who are likely to click on the ad.

Or you can optimize it for the landing page views nice asking Facebook to

find people that are likely to click on the link and actually look at the

page that you want them to look at.

Now, obviously, if you go for link clicks, you're going to get way more clicks.

I'd always suggest that you go for landing page views because they

were of a higher quality there of people that are actually interested

in what you're putting out there.

And they're going to actually read it.

So you're going to go into Facebook ads.

You're going to go to your objectives and you're going to select traffic, then I'm

not going to go through like a step by step of setting up the ad because it's

just going to be way too much in detail..

So what we suggest you use a traffic ad for is to add value to

potential customers or clients.

So, what is it that you can offer your customers or clients that

doesn't have to be anything related to selling, but it's related to what

you offer so that you know, that your kind of your ideal clients.

So it could be a blog that you've written.

It could be like a free resource on your website.

It could be a quiz that you've designed.

It could be anything on your website that gets a good amount of use,

but isn't necessarily selling.

And some of you will have all that content sort of set up and ready to

go and you think, oh yeah, that blog always does really, really well.

I'll send people to that blog.

Others, you might be thinking I've got nothing on my website

other than like my sales page.

On my, about me, like, what am I going to send them to?

I mean, you could do a blog, like think about, you know, go onto your

Instagram, do a quick poll, you know, what would be most helpful for you?

People will tell you, you know, give them a few options, write a blog and get up on

the website and then send traffic to that.

It shouldn't take you too long and actually it'll give you a really good

insight into what your clients and customers are kind of thinking about

and their problems at the moment.

So all you need to do set up your traffic ad.

You'll select the objective, the new again, you'll create your audience.

This is all in ads manager.

And then you'll go through and write your copy and add an image.

And then the URL to go through to your website, keep it really snappy.

Give it a nice Herc, make sure that people know that this is just for them to.

To have a look out, you know, you don't need to talk about sales.

You don't need to talk about even what you offer, to be honest, this is just

about getting people onto your website.

And making sure then that when you come back in summer, you've got a nice

pool of people that you can retarget.

And in an ideal world, if you're sending them to a blog, maybe at the bottom of

the blog, there's like A lead magnet that they could sign up or they can sign up to

your email list and that you can capture them if that was your warm audience as

well.

But this is just creating little pools of people that in September we

can go back to and say, oh, I'm back.

You know, this is what I'm offering.

Here's an offer.

And you've got people there that you can do that too.

The third one is actually about directly building your email list.

Now this one is a little bit.

Complex.

And it's gritty quite hard to explain on a podcast because you

know, in an ideal world, I'd show you a video of how you set this up.

But some key things to remember are.

There were two ways to build your email list using Facebook ads.

The first is that you send them to your website onto a dedicated landing page

that you set up and you could either set that up through your website.

Through your email service provider, like a mailer light.

You can set up free sites.

It is on mailer light and you go in and you create like a landing page.

And then people, you.

And then you get a URL, which you would direct people to.

So that's one way of doing it.

The other ways that you can use Facebook's built in form where

essentially what happens is people click on the ad and a form pops up.

It pre-populates their details.

And then they hit submit.

Now there's various pluses and minuses of each of these different ones.

The plus point of using Facebook's in app form is that it removes a lot

of barriers to people signing up.

They basically have to click two or three times.

And then they've signed up.

The downside is that you get less qualified leads.

Often people will sign up to these.

Less interested.

It takes less steps for them to do it so they can maybe sign up

and then not really know what they do, what they're signing up for.

Another bonus of that is that it keeps people on Facebook.

So Facebook love it.

And I have seen some of my clients get really good results within.

App signups.

The other way of doing it, sending them to a landing page, whether

that's on your website or on your email provider, our landing page.

And the plus of this is the age.

You get to track them with a pixel.

So even if you're using metal light, you can add your pixel in tomato light.

And again, you're collecting that data.

About people that are going onto your website.

Also , you tend to get people with a higher intent going onto your website.

So you're more likely to get more qualified people on your email list.

The downsides are that there is more steps.

There's more barriers.

You know, your website might be slightly slower to load them.

Facebook's in app form.

People might just click off it.

They might not complete the form.

And depending on how well you optimize your landing page, you know, you might

not get as many signups as maybe you would, if it was super easy on Facebook.

So there's a few different things to think about that.

You're also need to set up a lead event in Facebook.

If you want to capture the data, when you're sending

people over to a landing page.

So again, I think if you've already done this before and it's already set up

and it's just a case of turning it back on super simple, I definitely do it.

If this is your first time trying to capture email leads or using Facebook

ads, I'd probably do the in-app form.

They make it quite simple.

You might need to set up a zap.

Between from when people sign up to the in-app form to get, to get

people into your email system.

But that is normally free.

With most providers.

So, again, like I said, there are a few more moving parts with this

one, but once you get into it and once you've done one, it's actually

pretty simple and you can then use that template over and over again.

So if you wanted to do another one for Christmas or you wanted to do

another one at any other point in the year, you'd have one set up ready to

go, which you could just do plicate.

And do it again.

The other option for this.

And again, I wouldn't normally recommend it, but if you really do

want to do something quick and dirty if you go into Instagram, you do a

post that is all about your freebie.

You could then boost that post.

Facebook does let you link to a website for that.

So you could have a button that says download, which will take

them to an external website.

So again, you'd have to set up the landing page and it would

go through to to that page.

You could boost it again.

I wouldn't necessarily recommend it for a long term strategy, but

if you really want something quick and easy just to get out for the

summer, you could definitely do that.

This is probably one of the most technical Facebook I had podcast I've done.

It's really hard without being able to show you videos.

And describe kind of what I'm seeing.

So if you have got any questions, please make sure that you

DM me over on Instagram.

I'm at the underscore social underscore pod.

There is the link to book those power hours in.

Like I said, once you've got one set up, you'll have a template essentially, to

be able to use it in the future as well.

So it really is an investment in using ads going forward.

And I can obviously also help with your ad copy or images to use.

I've got a lot of experience in the kind of headlines to use, to catch people's

attention, make them take action.

So that's always an option for you.

The link is in the show notes.

But if you have used ads before, these are three relatively simple

ways that you can keep your audience.

Warm over summer without necessarily having to spend out on the conversion

ads, which are more expensive, especially over this time of year

where there's less people on the app.

So it's a little bit more competitive to get them to do what you want them to do.

I hope that was helpful as lays.

I am going to be doing a free downloadable, which we'll talk you

through these, the three different ads that kind of summarize the steps as well.

So if you do want that, make sure you're signed up to my email list.

It's going to be going out later this week to my list.

So, if you are not on the list already, make sure you go into

the show notes and sign up.

Thank you again and have the best summer.

I will see you back in September.

Thank you so much for joining me this week before you go, make sure you subscribe

to the podcast so you can receive new episodes, right when they're released.

And if you ever enjoyed these podcast episodes, I'd really love to ask you

to leave a review in apple podcasts reviews are one of the major ways that

apple ranks their podcasts, and it only takes a few seconds, but really does

make a massive difference to new people.

Finding me.

Thank you again for joining me, Sophie, in this episode of