Shownotes
Kelly Roach is a very special guest. This is her fourth time appearing on The Product Boss and there’s a good reason we’ve had her on the show more than any other guest. Simply speaking, she’s a marketing genius. We listen to her podcast, we’ve read her book.
As a former cheerleader and Fortune 500 executive, Kelly is now an eight-figure entrepreneur who helps people build and scale companies online. Her multimillion dollar company, Unstoppable Entrepreneur, is the fastest growing coaching program on the market. She’s also the co-founder of The Courageous Brand, designed to create positive societal movement by giving young girls a chance to rise to the top and break the glass ceiling.
Her new book, Conviction Marketing, is out now. We’re here to discuss exactly what conviction marketing is and how it can help any product boss promote their business and get the word out about their products. Kelly’s here to let you know that you can achieve any level of success that you want. Our conversation, like always, is truly inspiring.
We cover it all, from having a unique story, the importance of being authentic to yourself and your brand, and being (or not being) the face of your business. We even talk about the difference between having a following and being able to convert that following into movement and sales. Grab your notebook and listen now!
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Resources:
- Kelly’s book, Conviction Marketing, on Amazon
- Listen to The Kelly Roach Show
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