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Ocean Spray vs. Twisted Tea: Lessons We Learn When Brands Go Viral
Episode 5 • 5th May 2021 • Brand2Brand: The Marketing Show • Brand2Brand.co
00:00:00 00:18:35

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On this episode of Brand2Brand, hosts Thomas Stirling and Veronica St. Cyr review recent viral moments and discuss how brand-focused scenario planning can help you prepare. Every company wishes for a brand-making viral moment, but ultimately the effect, whether positive or negative, depends on how that company reacts.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

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