We took a spin on today's episode and covered some of the new advertising features we'd love to see Amazon implement in 2023.
A few high on the list:
- Having global budgets for Sponsored Brands and Sponsored Display ads.
- Improving controls with Sponsored Products placement adjustments.
- Creating custom audiences for non-endemic advertisers.
- Official reporting on organic ranking.
We also make our case for why each of these, and many more mentioned, would benefit brands in 2023.
Overall, highly recommend listening through to the end, as this was a fun episode thinking ahead for what could be in store in 2023!