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Business Advice That Won't Break The Bank
Episode 1031st October 2023 • Eavesdrop on Us • Jessica Terzakis
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If you're determined to take your business to that next level, but you're not quite sure where to start, this episode is for you. 

In this week’s episode, we’re ditching the ‘tactical advice.’ Instead, each of us is talking about 2 actionable and game-changing steps we've been implementing that are totally doable, and they won't cost you a single penny. 

Yeah, you heard that right! No need to shell out big bucks or drain your savings. This isn't some distant dream. We're talking about actionable strategies that are within your reach.

Head over to iwannacollaborate.com and let us know what you took away from this conversation.

Music credit: The Funkster by Sweet Spot

A Subito Media production

Transcripts

Jessica T:

Hello, and welcome to the eavesdrop on us podcast.

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I am your host, Jessica.

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And I'm Susan.

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And this week we are going to, we're in

Q4, we're toward the end of the year.

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And it's one of those opportunities

for business owners to sort of take

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a look at what have we accomplished?

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Where do we want to go?

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And as Nice as it can sound when

you've gotten to Q4, cause you're like,

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Ooh, we're at the end of the year.

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I think Susan, it's safe to say

that most business owners we talked

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to feel a little bit overwhelmed

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Susan: either

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Jessica T: from, wow, we didn't

get as far as we wanted to.

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That's usually one scenario we hear.

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We thought we would

accomplish That much more.

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And I think the other scenarios, they

kind of feel a little bit like, Oh my

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gosh, there's still so much I want to do.

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So it kind of feels overwhelming in the

sense of what do I need to be doing?

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Where do I need to be putting my

attention as we wrap up the quarter?

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So it sounds like that's

sort of what you're hearing

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from business owners as well.

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Susan: Yeah.

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There's definitely a high

and low to it, right?

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So the low is we didn't quite hit.

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The ultimate goal that we

wanted to achieve and the

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high of it is we crushed it.

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Did we under play what the goal

should have been, could have been.

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So you know, one is we really showed

up huge and one is we came up short.

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So it always tends to be either

or at this time of the year.

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So yeah, yeah.

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I'm hearing a lot of that and I was

intrigued with the opportunity here

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to talk with you about this because.

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You know, for me, it always comes down to

what's going to move the needle forward.

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And that

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Jessica T: I, I think is actually a

productive way to look at this because

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I think it removes the emotionality

and it, I think anchors people

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into feeling like they are going

to be able to accomplish something.

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Because I think again, in the

grand scheme of looking at like 12

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months and what you've accomplished

in a year, what you still want

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to do, it can be very paralyzing.

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And so.

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I think to illustrate this exercise,

why don't the two of us talk about

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two things that we are doing to move

the business, our business forward.

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And I think from that, the listeners

will be able to sort of see, okay,

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what are two things that I can

do to move my business forward?

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Susan: So if I could do that, I think

the two things I would share with

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you is really going back to basics.

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Right, really going healing the onion

back as everybody says, but honestly,

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getting back to the business one on one

of business one on one and really also

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understanding it's just not the business.

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I also have to take care of me.

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Right, so being brave, being, you

know, stoic, being, I can do it, I

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can do everything and all things known

to mankind serves absolutely no one.

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it's literally the equivalent to

saying everyone everywhere all

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the time doesn't serve anybody.

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So I had to really get clear with.

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The horrible thing I hear

all the time, take care of

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yourself, take care of yourself.

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And we all hear it.

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We all hear it.

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And for the last time I

rolled my eyes with it, I

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recognized, well, wait a second.

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Why is it making me roll my eyes?

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Take care of yourself.

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And I recognized that, yeah, it's

because I was running on fumes.

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I was really running hard and

not getting the equivalent or the

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amount of sleep that I required.

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My body requires.

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And, you know, it really

came back full circle to me.

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I was like, gosh, everybody talks about

this all the time, but we tune it out

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for whatever reason, you know, and I'm

not going to go into why or what it

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was, but, you know, I just recognized,

actually, I do need to slow it down.

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I do need to get better rest and

that's all I'm going to focus on.

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I don't need to fix everything.

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I just need to take one thing and

focus on this and make it a reality.

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And I have to tell you, since I've

really committed to getting more

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sleep, life is a lot brighter.

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It's a lot lighter, easier, and more fun.

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And no, it's not the cure all.

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I don't want to make it sound

like it just solved world peace.

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I wish it would, by the way.

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I think we could all use a nap with that.

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But, in this instance, let's

just get an extra hour or two.

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Or, go into bed slightly earlier.

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As opposed to the wee hours of the

morning, and it has made a big difference.

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Now, how many times have you

heard that in your world?

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Get more sleep, Jessica.

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Just go get some more sleep.

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And I'm sure you've rolled

your eyes, and I'm sure, others

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have rolled their eyes at that.

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But, you know, it's around for a reason.

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It's around because it's sound guidance.

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And that's what I mean by

getting back to the basics.

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Jessica T: it's always so funny

when we roll our eyes or scoff

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at the sort of foundational basic

principles of the stuff that works.

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And I don't know if it's because we are

looking for something that's newfangled

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or more complicated or more complex.

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Like, Oh, if we, I know I need more

sleep, but if I tried this instead,

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maybe that would work better.

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I don't know.

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It's so funny.

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You nailed

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Susan: it.

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I happened to interrupt you there.

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You nailed it.

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We want something packaged in a new way

of the thing that we need to remember when

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we heard David Bayer on stage one time,

and he said, We entrepreneurs just love

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looking for solutions with new wrappings.

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Right.

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you nailed it so perfectly there, Jess.

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I think it just nailed it.

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Jessica T: Yeah.

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I think it's just, I'm always

fascinated by human behavior and

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I don't pretend to understand

why we do the things that we do.

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There are experts out there that could

probably explain that to us, but it

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is one of those where it's like, huh?

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Imagine that I got a full night

of sleep and I feel better.

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You know, who knew?

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Susan: Yeah.

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My second thing I could probably share

with you as a validation point of when

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sound guidance is given to you way

back at the beginning, and you scoff,

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to use your phrase, which I love, so

true, or you roll your eyes, a client

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recently said to me this week, was

one of the better appointments I've

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had in the long while, and she said to

me, I finally did what you've asked,

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And I said, well, I've shared a lot,

which one because we've worked with

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each other for almost four years.

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So she lovingly shared with me, you

know, that PNI strategy that you've been.

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consistently throwing at me to

get more sales, more connections,

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more referral sources, more

champions, so on and so forth.

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It really works.

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I had to do everything in my being

not to go, yeah, I told you so,

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or anything like that, because

that's, you know, that's not.

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Productive, but I was overjoyed

that she had that breakthrough.

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But what was it?

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It was a basic.

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It was a business 101 thing, right?

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And that's what inspired me.

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And that's why I lit up.

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we hear these things, but we tend to.

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Short thrift them.

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So I wonder it got me thinking about our

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Jessica T: business.

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Well, I was just going to jump

in, actually ask you because you

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said what the first thing was

that you're going back to basics.

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And so I wondered from your

perspective, what has that looked like?

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Susan: Well, I honest to goodness

it for me, it's been the sleep

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because of my own personal journey.

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Right.

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Insomniac behaviors lately.

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So being able to get some.

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Well caught up sleep has

made a huge difference for

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me in terms of the business.

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I think what's really interesting

for me right now, there was a phrase

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that always was presented to us is be

sure you get outta your comfort zone.

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Don't get comfortable.

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And you know, I think we all,

during the pandemic needed comfort.

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We needed a comfort zone.

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And to some degree we have, Change

was omnipresent, and we were just

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seeking our own little corner of where

things could just be somewhat calm and

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predictable, steady, grounded, rooted.

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And I think there is a time where we as

business owners recognize, you know what,

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I think we may have stayed in that state.

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We're end of this, right?

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In the sense of, we stay too

comfortable for too long.

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We have to get out of our comfort zone.

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Create.

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Envision, commit, and we hear this all

the time in media, we hear it in the

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blogosphere, we hear it in the vlogsphere,

we hear it in podcast universe.

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The question is, how

do you make this real?

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And I'm a big believer in one or two steps

into and then go figure it out from there.

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You don't have to figure

out the whole dang thing.

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And it feels good that we went

to an event that stretch us.

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Did challenge us and that was invigorating

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Jessica T: well, and I think what

you're saying here is, I think it's even

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just recognizing in terms of 2 things.

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Have I been sitting in

my comfort zone and.

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To get out of my comfort zone, maybe

it's just disrupting my environment

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and going somewhere else, for us, it

was traveling to an in person event.

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We stayed in a hotel, got out

of our environment, our sort of

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everyday predictable environment.

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And so it, that could be something,

I mean, there's so many events now,

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there's so many opportunities to

get out of your familiar space.

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At last.

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And surround yourself with people.

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I think which was a big deal for us.

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It was surrounding ourselves with

people and attendees speakers

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content that was different.

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It wasn't the same kind of voices

that we had been surrounded by.

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And so I think That was really helpful

in terms of, okay, we're kind of feeling

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this like lull in the business, but the

two of us and the stuff we're doing and

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kind of want to shake it up a little

bit, but how do you, how do you do that?

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One, you got to recognize, like

I said, you got to recognize

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that you are in that and then

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Susan: change your environment.

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And that, I think that's

been exceptionally productive

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for us and exciting.

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I tend to be an optimistic person.

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I'm not delusionally optimistic.

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But I am an optimistic person.

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It's not half empty, it's half full.

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But sometimes when I experience

myself getting too comfortable,

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That makes me wonder, okay, what,

what should or could we be doing?

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And again, I, You don't have

to go to the, mooning back.

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It's just, how can I

shift it up right now?

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Could it be a new person, a new

voice, new author, a new program,

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a new book, a new group of people?

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It's just shifting it by one

step, maybe even two, and

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then take another deep breath.

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And I have said this forever, and at

least the 10 years in our business,

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going on 10 years, and Prior to that,

I was always of that mindset, when

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you're running a business, it can

sometimes away from us as business owners

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and leaders and visionaries, right?

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So it had for me, and I think that the

one to punch personally was the fact

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that I was not getting enough sleep.

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I just wasn't.

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And you know, this is akin to

somebody telling me, are you drinking?

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Or asking me, are you

drinking enough water?

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But, but, but also,

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Jessica T: you know, what I think is

coming up for me as I'm listening to that

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is sometimes the way to take care of the

business, we will often search for like,

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well, it's gotta be the business strategy.

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It's gotta be this, it's gotta be that.

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It's all the kind of nuts

and bolts of business.

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And it's like, well, sure, possibly,

but also have you just tried.

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Getting a good night of sleep, you

know, some, sometimes it's that

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sometimes it's like, it's funny.

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The places we search for the solution.

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It's like, that's not

actually where the problem

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Susan: is doors that more, that's really

the point for me today is that sometimes

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it's right under our nose and we don't

have to go big and fancy and, crazy loud.

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Sometimes we can just go quiet and

say, okay, what can I just do today?

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Okay.

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For me, so I show up in a better

mindset or health state, just

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that, that alone has really.

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Lifted clouds for me, and then

the idea of going out to a new

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environment, new group, new perspective.

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Well, that was just his map.

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That was really delicious.

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And, didn't we have a great creative

session as a result of both of those.

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Oh,

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Jessica T: absolutely.

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We totally did.

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We totally did.

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And actually you bringing that up, I

think is, is such a good transition

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into the two things that I am doing.

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And I think the first one is, you know,

so we went to that event and it was.

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New group of entrepreneurs, new

speakers, new content in the sense that

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we had never really listened to that

content delivered in that way before.

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And I think one of the things that

I'm really focused on, I think I

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have been focused on at least for

the last six months anyway, is.

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Really being mindful and

thoughtful of who I'm listening to.

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So it was one changing up the voices,

the people I follow on social media, the

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people who I read on email, you know,

just those voices of whose information I'm

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listening to, whose content I'm consuming.

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And I think some people, it

was, Got me to a certain point.

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It's like, I need something new.

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I need something that's going

to challenge me because it was

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feeling a bit boring, a bit stale.

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And I think sometimes we're like,

well, we like the people we follow.

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We like the people we listen to.

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We like the events we go to because it's

predictable and you know, all of that.

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And I was like, I really am

very interested in following

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people, a select few people who.

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Have not only been successful in

business, but I like their values.

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I like what they stand for.

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I think there's also evidence, not just of

their success, but there's a track record

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of their own clients having success.

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And I really just, I just stopped

listening to a lot of the people who.

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Are forgive my language, but like it's the

negative kind of shitting on business and

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shitting on others and kind of was like, I

just, I'm not in the mood for that because

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I think the two of us are entering this

really expansive kind of creative space

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as we go into our 10th year of business.

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So I really want to be

listening to people.

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Who are also like that.

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I don't want to say there.

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Look, don't take this as an absolute.

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This isn't like it's sunshine and

rainbows all the time, but generally

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they have a much more optimistic,

positive can do problem solving attitude.

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Amen.

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I've really unfollowed not, not because

I, you know, I know the word unfollow has.

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Such a negative connotation to it,

but it's just like I have, I've

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had a season of their content.

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I'm interested in listening to

somebody else consuming somebody else.

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And I think that's

reinvigorated my own creativity.

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I don't feel as dreadful on social

media anymore because for a while

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I was like, Oh my God, I just

like, I could not stand my feed.

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I was like, I've got to clean this up.

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I've got to clean this up.

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Change.

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Susan: You were so tuned

into your environment.

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And what you were saying.

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So what did you do?

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How did you clean up your feed?

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How did you go about doing that?

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Well, I think it's just,

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Jessica T: you know, I think from the,

the, the bigger names out there, right?

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These are not people I had

direct connections with.

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A lot of it was like unfollowing,

just getting them out of my feed and

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introducing new names into my feed.

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and I wouldn't say like I went

through anybody like personally

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that I know, and I was like, no,

I don't want to listen to them.

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No, a lot of it was like the

bigger names who kind of influenced

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the worlds that we're in.

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I'm not really about giving

examples, to be honest with you.

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Like, I don't think that's the

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Susan: point.

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No, but I do think what is really,

I agree with you, by the way, it

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doesn't serve anyone or anything.

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No, it isn't by any stretch, but I think.

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The bigger lesson there you have

is what you consume, you become.

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Yeah.

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And it was,

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Jessica T: it was, it was interesting

because it was a lot of people,

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this was just my personal experience

with who I had connected with

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and who I had started following.

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So it was collectively,

not individual, not.

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You know, individual people, but it

was a lot of people critiquing the

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industry, critiquing how we do business,

critiquing how others are behaving.

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And I just, after a while, I

was like, wait a second, who,

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Susan: who

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Jessica T: are these

people dispensing this?

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Like, I really started to think

really thoughtfully of that.

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And so, um, it was just, it was cleaning

up the social media, cleaning up my

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email, even the books I was consuming.

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I was like, I just really want

to be surrounded by expansive,

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bigger thinkers, optimists.

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In the sense that they have

such a can do attitude.

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So, um, so that I would say is

absolutely one thing is just really

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protecting the voices that I'm

allowing into my head right now.

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Nice.

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And therefore allowing

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Susan: business.

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Well, I like at the same time,

you're in a dual state, right?

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You're open minded to welcoming new.

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Visions, voices, perspectives, but

at the same time, you're knowingly

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saying, okay, I've, I've heard you.

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You all have had your say.

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Now it's time for a new group.

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Yeah, they can do.

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Jessica T: And I think that that.

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When I hear other entrepreneurs

lamenting about how much they dislike

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social media, specifically because

they're like, I just hate my feed

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or then change it, then change it.

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Yeah.

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And that's such a very specific

social media is a specific

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way that that shows up for us.

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Um, but I think, I think it's just

taking, and it was an afternoon

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for me that I went through.

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I sat down.

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It was actually, we were

still at the conference.

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Wow.

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I sat down on the balcony of the hotel

room and I opened up Instagram and I just

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started going through and I was like,

um, unfollow, unfollow, unfollow again,

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no one I personally was connected with.

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These were again, bigger, bigger names.

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I didn't

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Susan: know that.

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I think that's so cool that,

The fast implementation of this.

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I love it.

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I was aware of that.

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Jessica T: Well, and part of me,

you know, I'll be like, Oh my

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gosh, I never have time for that.

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I did.

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And I, you know, I was like, I'm

just going to sit down and do

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this right now and clean this up.

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And I think, um, that's one,

you know, the, the principle is.

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Tighten up the circle of voices that

you're listening to, and the action

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associated with that is like, you

know, just go through your social

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media and clean up like who you don't

want to be listening to anymore.

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And I also think too, for

me, it's very intentional.

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Yeah, it's just very,

it was very intentional.

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I think the second one is, you

know, I think it happened over the

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summer where I was like, I just

I'm in this space of looking to.

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Enhance my, my own skillset and

try something new in the business.

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And I remember asking you, I was like,

Susan, just tell me, like, tell me what,

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what it is, or like coach it out of me.

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And I remember you were saying

like, it doesn't happen that way.

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And not everything is going to

immediately give you clarity.

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Like you're not going to have immediate

clarity from things, from things.

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And so I think what I have embraced is.

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guess this has two, purposes to it.

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I think it's really maintaining a

route, a personal routine specifically

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of like being outside and having fresh

air and taking the dog for a walk and

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allowing those opportunities to let

ideas marinate and let clarity come.

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I think so often we are just.

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Like someone just tell me the answer

or give me the answer or give it

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to me or just tell me what it is

because I just, I don't want to

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sit in this kind of uncertainty.

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I don't want to sit in

this lack of clarity.

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And I think we expect the people,

like, I just used you as an example,

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Susan, because coaching is one of the

modalities that you use with your clients.

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And I was like, Susan, if I was a

coaching client, what would you tell me?

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And you were like, I would tell

you, you need to go let it marinate.

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Let it ripen and let it come to you.

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And so I think as much as we, as you and

I are about tactical with our clients,

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I think there's also the softer side,

which is sometimes when you're looking

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for bigger clarity around something.

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Yes.

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I think you really have to let

it marinate, and the answer will

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come to you, and I think it will

also surprise you, the answer.

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Susan: But I want to also add, you just

didn't sit by on the sidelines waiting for

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this epiphany or the lightning in a bottle

to happen, you, you stuck with it, and you

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found Grounding and safety and consistency

in your health regime and going to the

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gym, walking the dog, being outside.

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That gave me the framework to

allow yourself to loosen up a

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little bit and allow yourself to

dream, think, consider way out.

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And all of that requires patience,

my most hated word, patience.

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And.

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that's the marinating.

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So I just want to acknowledge

the discipline you used

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because it could be missed.

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If somebody from the outside hearing

this, it could be mistaken as,

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oh, I'll just sit around and wait.

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No, no, no, no, no, no, no.

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He intentionally created a

framework from which she muse.

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And give that muse a chance to

recalibrate and re dream and re create.

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That's so important.

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Jessica T: Well, and I think also, I

think what is so important about that

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for entrepreneurs in general is, I know

just by nature, And by virtue of what

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we do with entrepreneurs, well, a lot

of people will come to us and say, like,

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I don't want to try something bigger.

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I want to try something new.

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I want to try something different.

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And oftentimes they'll be like,

okay, so what should I do?

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Kind of asking us for like a top down

dictate of like, well, here's what you do.

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Here's the one thing that's

going to change things.

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And I think oftentimes.

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For it to be something that actually works

for something that is actually going to

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be implemented for something that you

are actually going to be excited about.

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I think we often have to, this is

kind of convoluted, but I think the

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way to, to finding that next step,

that next, Thing that you're going

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to do in your business that you're

excited about and committed to.

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It has to be an alignment with you

and in congruence with what you want.

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And I think that's why it

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Susan: has to marinate.

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Well, that's what I'm

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Jessica T: saying is I think

oftentimes it's within us.

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And sometimes you just have to

give yourself an opportunity

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to marinate, let it ripen.

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And then the answer will come and then

you're like, Oh my gosh, I cannot wait.

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And I don't think it has to marry.

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Like, look, we're not saying let it go

marinate for two years and sit on it.

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No,

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Susan: no, no, no, no, no, no.

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Give as a cautionary tale.

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No folks.

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This isn't that.

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What is it?

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Think, believe, receive.

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:

Well, there's a ton of steps in between

those huge pillars, isn't there?

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So I didn't want to short thrift you in.

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And acknowledge, quite frankly,

the deep work that you did.

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I mean, that was not easy for a person

that goes at the lightest speed on

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a normal day with a speed of light.

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What did I say?

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The speed, the lightest

speed, the lightest speed.

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I told you everything, folks, more

sleep, give the girl more sleep.

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There's my point is that.

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You know, when you're going at

that crazy speed, and we all

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do in small business, there are

just times you have those surges.

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The problem is sometimes when the

surges don't stop, but both you and

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:

I, at the beginning of the summer

made a very aware decision, a very

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clear decision, even for you to really

think that through for yourself.

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Wouldn't you agree?

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And Oh, absolutely.

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:

Jessica T: And that's why I don't know

if I have such a beautiful, concise way

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:

of putting the lesson like I don't have

like a three or four word like here's

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:

the lesson and any concise description.

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I think it's just when I think of the

entrepreneurs I'm talking to right now

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:

and they're like I said they're trying

to think like bigger what's, what

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can I do next or what's going to be.

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:

Exciting.

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How can I challenge

myself and push myself?

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:

I think it's one of those where whatever

you end up deciding on has to be

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:

something that's truly like congruent

and it's truly something you want to do.

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And I think when you are moving at that

speed of light and you are looking at

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someone else, just tell me what to do.

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Tell me what's, what it's going to be.

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It doesn't work that way.

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:

And so I think as.

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You're listening to this and thinking

of Q4 and that both the energy of

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wrapping things up, but also expansion.

483

:

Cause you're thinking of next year

and it's like, well, here's what we

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:

accomplished this year, but you know,

next year I want to try something

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:

new or, or push this a little bit

more or, you know, whatever that is.

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I think it's also just giving yourself

the space to let that idea come to you.

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:

Susan: Yes.

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And this is what I mean by

just do one or two steps.

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You don't have to throw

everything out the window.

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You don't.

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And just one or two things, master that.

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And you know, the phrase that keeps

coming and screaming, quite frankly,

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in my head is less is genuinely more,

less meaning less, you know, confetti

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and wholesale change and reduce.

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:

No, just modify just one or two steps.

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And head, you see pragmatic Susan

here, had your pets do one for

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personal and one for the business.

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For me, it was sleep for the business.

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It was honestly, okay, here's where we go.

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Remember the basics I'm sharing

with all your clients, they really

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do work if you engage with them.

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So consequently, from that appointment

of hers, I'm asking every single

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client now, What is the one thing you

hear most in your head that I say?

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We're gonna do that.

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:

I can't wait to drive

them crazy with that next.

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:

But, that for me is

just a one or two steps.

507

:

Less is more, less is more.

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:

And

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:

Jessica T: I, I think with that, I think

we've not only unpacked that, I think

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:

really productively for, for ourselves

and really being thoughtful about the

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business, but I, I think, I think for the

listener, just think of those two things.

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:

One thing that you can do personally,

one thing that you can do for the

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business and just take one or two steps

for each thing and see what happens.

514

:

And so Susan, thank you so

much for another entertaining.

515

:

Susan: This was fun.

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:

No, this is one of those where I

really had skin in the game on, on it.

517

:

So I was thrilled that you

518

:

Jessica T: All right.

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:

And I'll see you next time.

520

:

Susan: Bye bye.

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