Transcripts
Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive
Speaker:into the latest marketing trends, tools, and tips, and provide you with
Speaker:the top resources you need to thrive and make your marketing mesmerizing.
Speaker:And now here's your host Dimple.
Speaker:Dang.
Speaker:Welcome back, my Mesmerizing Marketing Tribe.
Speaker:Today I'm gonna be talking about how to launch your own online
Speaker:course in less than two weeks.
Speaker:And I know you've been thinking about having a course, you've been
Speaker:thinking about doing that thing.
Speaker:However, you might not know how to quite get started.
Speaker:There's so many different things that are involved, right?
Speaker:So today I'm gonna talk about the entire process.
Speaker:I'm gonna walk you through some of the resources that you need, what
Speaker:type of technology you can use to record your courses, and how you
Speaker:can promote your courses as well so that you can monetize your course.
Speaker:So let's get started.
Speaker:Let's dive right in.
Speaker:And one of the things that I want to talk about is why would you
Speaker:even want to have your own course?
Speaker:And there's a couple of good reasons for that.
Speaker:Your wisdom is not meant to be bottled up.
Speaker:It is meant to be shared with the world because there's someone out there that is
Speaker:yearning for that knowledge that you have.
Speaker:There's someone out there that needs the help that you can give them, so
Speaker:don't keep your wisdom bottled up, put it into a course and actually
Speaker:help others who need your help.
Speaker:It's a way of giving back.
Speaker:If you have all this knowledge, but no one knows it, it's not out there in the
Speaker:world, then you're doing a disservice to everyone out there who needs your
Speaker:help, because everyone is talented in their own way and in their own niche.
Speaker:And if you're really good at doing something in your niche, then help
Speaker:others learn how to do that, help others solve their problems, and that to.
Speaker:That's kind of the why, cuz I always say whatever you do in life, whether you're
Speaker:gonna launch your own podcast, whether you're gonna write a book, whether you're
Speaker:going to, have your course right.
Speaker:Launch your course.
Speaker:Like you wanna have a powerful why, because your why is what's
Speaker:gonna hold everything together.
Speaker:Your why is what's gonna motivate you day after day after day when you're like,
Speaker:you know, I've gotta get this course done in two weeks and I'm one weekend.
Speaker:I'm a little bit behind.
Speaker:I'm exhausted.
Speaker:No, you must keep going because let me tell you, there's somebody
Speaker:out there that needs your course.
Speaker:There's someone out there that needs that information.
Speaker:That information is going to unlock their inner genius to help them get to
Speaker:the next level that they need to be at.
Speaker:And it's all going to be because of you and your course.
Speaker:So that's a little pretext in terms of the.
Speaker:. The other thing is that when you have a course, it is actually a way to
Speaker:make money even when you're sleeping.
Speaker:So if you have a course and you learn how to promote it and market it effectively,
Speaker:which we'll talk about in this episode, you can wake up and you can have
Speaker:money coming into your bank account because you sold some of your courses.
Speaker:Now, this course that I'm talking about is not.
Speaker:A live type of done with you.
Speaker:This is more so an online course that you're gonna create with videos and people
Speaker:buy into that course and they get access to all of the curriculum, the information,
Speaker:any handouts, things like that.
Speaker:So, In order to prepare and plan for your course, what you want to do is you
Speaker:really wanna have a good understanding of who your target audience is, because
Speaker:your course cannot be just for everyone.
Speaker:You should have a niche topic, and you should have a niche
Speaker:audience of who your course is for.
Speaker:So for example, if I were to launch a course on.
Speaker:effective marketing strategies.
Speaker:And let's say I did a course, and this was for lawyers let's say, to teach
Speaker:them how to use, short form video.
Speaker:example, I could have a course, it could be about how to teach
Speaker:lawyers how to use short form video.
Speaker:To get more cases coming into their firm, right?
Speaker:Or to build their personal brand visibility, as an attorney.
Speaker:And the goal would be that it's targeted to a niche audience.
Speaker:It's targeted to attorneys who want to be more present online, who want
Speaker:to learn how to use social media, who want to build their personal brand, and
Speaker:they also want to grow their law firm.
Speaker:So that's an example of nicheing them.
Speaker:Another example could be, I wanna launch a course on how you can market
Speaker:and promote your podcast, and how you can get more downloads, how you can,
Speaker:you know, get more people to subscribe.
Speaker:All that good stuff.
Speaker:That could be a separate course, right?
Speaker:So what you're gonna notice here, , this is like niche.
Speaker:It's very niche topics.
Speaker:It's set for a specific type of audience, and this is why it's going
Speaker:to be relatable to that audience because that's exactly what they want.
Speaker:When they see it, they're gonna know they're going to want it, but before
Speaker:we even get that far down the line, they're so important thing things that
Speaker:you have to do in order to plan for getting your course ready in two weeks.
Speaker:you wanna obviously pick, you know, what subject and topic it's gonna be about.
Speaker:Like I said, make it niche and then you wanna sit down, get a notebook
Speaker:out, create an outline, and create a curriculum for your course.
Speaker:, right?
Speaker:you wanna set like a deadline for when you want to have, you know,
Speaker:your course created and completed.
Speaker:And this includes filming the videos and, and all that.
Speaker:So the next thing I wanna talk about is, you know, creating
Speaker:content for your course.
Speaker:So you wanna make sure that the content that you're creating is engaging
Speaker:and it's also relevant to the topic.
Speaker:I'm gonna share some resources with you on what you can use
Speaker:to create your course videos.
Speaker:And some of these I absolutely love.
Speaker:I have tried using them before and one of the video tools that
Speaker:I love is called Loom, l o o m.
Speaker:I will link all of these in the show notes and make sure you check
Speaker:out the show notes By the way.
Speaker:, but Loom is a screen recording tool.
Speaker:So if you're actually getting online and you're demonstrating things of how to do
Speaker:something, let's say that you're gonna create a course on how to use Canva.
Speaker:Well, you could use Loom to record your screen and you can show.
Speaker:How you can create different elements in Canva, different type of
Speaker:graphics, those can be videos that are going to go into your course.
Speaker:Some other resources that I also like are Animoto, and that's a video
Speaker:creation tool that, you know, really helps you get those professional
Speaker:looking videos so you can, you know, put your own videos in there.
Speaker:You can also put photos in there, but it just makes 'em look really.
Speaker:You know, professional, like you paid a ton of money to get those done with
Speaker:Stia is one of my favorites for courses, and this is because it has very detailed
Speaker:analytics and it will actually tell you where people watched, like how many
Speaker:minutes of the course they watched.
Speaker:Every time they click on something and they're watching a particular video,
Speaker:you're gonna know and that's gonna be really good cuz that's gonna tell you.
Speaker:, you know, what videos were most popular?
Speaker:What did they watch over and over again?
Speaker:Did they watch it all the way through?
Speaker:And I also like Vestia because it has their own hosting platform.
Speaker:So it doesn't, you don't have to like, put it on YouTube and make it private or
Speaker:have a paid account, things like that.
Speaker:You can, get a membership to AIA and do that.
Speaker:But if you wanted to use something, Else, like Vimeo is more preferred
Speaker:in terms of putting your videos out there for courses versus YouTube, and
Speaker:it's just the look and feel of it.
Speaker:And I know that when you have a paid plan, you're able to make the videos
Speaker:where they're more so private, so they're not showing to everybody.
Speaker:. Those are some of my favorites.
Speaker:One more I will mention as well, which I guess it's a little bit
Speaker:similar , to Loom is Camtasia.
Speaker:And that really is good for creating high quality course videos.
Speaker:And again, you can record your screen you can also you know,
Speaker:do some video editing with that.
Speaker:And then iMovie.
Speaker:If you're a person like I am, I'm a Mac girl, then iMovie is great for,
Speaker:creating videos and editing videos.
Speaker:And then of course if you are an Adobe user, the Adobe Creative
Speaker:Cloud Suite is great for for having animation tools and after fact
Speaker:Premier Pro, all that good stuff.
Speaker:So those are some of the resources in terms of recording your video.
Speaker:Then what I wanna talk about next is, you know, make sure that you
Speaker:don't overcomplicate your course.
Speaker:Your first course does not have to be 10 different modules with 10 videos each.
Speaker:You can actually launch a mini course to begin with.
Speaker:You can price it very cost effectively, and you can get it out there in
Speaker:the universe so that people can start taking advantage of it.
Speaker:And once people buy that course, you can always.
Speaker:, upsell them into a more detailed version of whatever that subject
Speaker:is, are a different topic.
Speaker:All right?
Speaker:Then the other thing you're gonna need to do is you're gonna
Speaker:need to create a landing page or a sales page for your course.
Speaker:So there's a couple different ways you can do that.
Speaker:You can use platforms.
Speaker:ClickFunnels lead pages.
Speaker:If you've heard any of those I'll link them in the show notes for you guys.
Speaker:Or you can use, you know, WordPress as well and you can get a theme
Speaker:and you can build out you know, build it out that way.
Speaker:And now, I mean, there's so many different platforms too, where
Speaker:you can create your own course.
Speaker:some of the platforms that I'm gonna share with you that are really, really
Speaker:good and they've been around for a while.
Speaker:So Cajabi is great and I've heard great things about it from everyone who uses it.
Speaker:And, you know, you can literally do everything you need to do all in cajabi,
Speaker:I mean emails course creation and landing pages, gated content, all that.
Speaker:. The other one that I like is think if, and think if is a
Speaker:little bit newer than Cajabi.
Speaker:And you know, it's just a matter of checking out the different
Speaker:platforms, comparing the pricing, and see what works for, you know, your
Speaker:needs and what you're looking for.
Speaker:Another one is Teachable, and then there's Udemy.
Speaker:There's Skillshare, there's Coursera, there's, there's a bunch of 'em.
Speaker:And another one that I like for building community, and you can also have your
Speaker:courses in there, which is very, very modern, is called Mighty Networks.
Speaker:And I did record a podcast episode about Mighty Networks and my
Speaker:thoughts on the entire platform.
Speaker:So I'm gonna link it in the show notes.
Speaker:You're going to want to make sure that you listen.
Speaker:To that episode because it's gonna give you the entire lowdown on that.
Speaker:So the other resource I'm gonna share with you guys, which is great
Speaker:if you don't wanna be in the videos.
Speaker:So a lot of times, one thing that I've noticed prevents people
Speaker:from launching their course.
Speaker:It is just going through that whole production thing of hair, makeup,
Speaker:lighting, you know, making the time to actually record and looking camera ready
Speaker:and you know, having studio lights, all that stuff that needs to be done.
Speaker:So if you really wanna simplify the process, mean, nowadays
Speaker:there's so many resources.
Speaker:So there is a resource.
Speaker:It is called sinia.io.
Speaker:I'm gonna link it in the show notes below and it just really cool, cuz what
Speaker:it does is you can actually pick an AI avatar that's going to take your text
Speaker:and it's gonna turn it into videos.
Speaker:and you have over 85 different AI avatars to choose from.
Speaker:So what's cool about this is if you already have the content, you can
Speaker:literally take your content, can sign up for this platform and you can say, I
Speaker:wanna create a course with this avatar.
Speaker:Here's the content, here's, the topic of this video, I want it to be in English.
Speaker:I want it to be in Spanish.
Speaker:The other cool thing about this is you can use this for educational
Speaker:videos like internally for your business or your law firm.
Speaker:Just to have educational videos that educate people on the process of
Speaker:filling out paperwork are different things that they need to do.
Speaker:How many times you get asked the same question over and over again?
Speaker:and you're having to spend time answering it when you could
Speaker:be working on other things.
Speaker:Well, work smarter, not harder.
Speaker:That's what I say.
Speaker:So I'll link this in the share notes as well.
Speaker:But I think it's pretty, you know, creative and a lot of big
Speaker:brands have been using it too.
Speaker:So wanna check it All right, so let's get into, once you've created your
Speaker:course, right, and you've created your landing page, you've done all that.
Speaker:You've worked hard on this.
Speaker:Well, what's next?
Speaker:Well, next is, you know, you're gonna have to come up with a plan
Speaker:on marketing and promoting your.
Speaker:Course, because it's not gonna promote itself, guys, you're
Speaker:gonna have to like work on that.
Speaker:So you have to have a strategic game plan on how you're gonna market this course.
Speaker:So couple of different things you can do is if you already have an email list,
Speaker:that's gonna be one of the best ways to promote your new course to your network.
Speaker:And what you can do is you can offer them even like a presale or early.
Speaker:pricing.
Speaker:You can say, I'm launching my course in March, and for those of you who
Speaker:want to get it on presale, you're gonna get it at this introductory price of.
Speaker:And you can say like, maybe they'll get it for $27, whereas normally it's going
Speaker:to be 97 when you release it officially to the public and one that makes your
Speaker:email list feel like they're special because they are getting this offer
Speaker:that is not being offered to the public.
Speaker:And build an email list.
Speaker:Mark it to that email list.
Speaker:The other thing that you can do, especially if you're
Speaker:launching a new course and you don't have a huge following, is
Speaker:you can utilize social media.
Speaker:One of the ways to utilize social media for free would be to create TikTok videos.
Speaker:Talking about tips from, you know, the course, maybe sharing a snippet here
Speaker:and there of something that you talked about in the course, and telling people
Speaker:that you have this course and putting it in your link on social media,
Speaker:putting it in Instagram stories, going live on Instagram, things like that.
Speaker:But what you can also do to speed up that process is you can do some
Speaker:paid ads on platforms like Instagram, TikTok, Facebook, and that's gonna
Speaker:be a great way to drive traffic.
Speaker:And don't forget about Pinterest because Pinterest is great
Speaker:platform to do some paid ads on.
Speaker:They're really cost effective and you can reach a lot of people on Pinterest and a
Speaker:lot of those people are actually looking for, you know, courses and information
Speaker:and learning how to do different things.
Speaker:So like if you have a course where you teach people how to have, you
Speaker:know, their own garden, that they can grow fruit trees or whatever.
Speaker:There's, you know, Pinterest that's gonna come in handy.
Speaker:Now that you have a little bit of idea of how you're going to market and promote
Speaker:your course, what you have to think about now is, how are you going to launch it?
Speaker:Are you gonna offer a free trial?
Speaker:How are you gonna provide customer support?
Speaker:Like, do you have a va?
Speaker:Are you gonna be able to handle it yourself?
Speaker:And you also want to.
Speaker:Create a community in my opinion, for, for the course so that the people that
Speaker:are in the course can also engage with each other talk about their experience
Speaker:and maybe even prompt them to share.
Speaker:Certain things to record a video introducing themself.
Speaker:And what that's going to do is that's gonna create that community factor.
Speaker:And when you have a community factor, people are gonna feel more supported
Speaker:and they're also gonna feel more valued, and that's going to increase
Speaker:the engagement and the satisfaction level of everyone who is in the course.
Speaker:The other thing you can do in your course is you can give homework assignments and
Speaker:you can add quizzes, and you can also create a workbook where you know they
Speaker:have homework assignments that they're supposed to work on certain things,
Speaker:and they can fill out this information in a workbook that they can print out.
Speaker:Or they can fill it out online, but that's gonna help them keep organized on their
Speaker:progress during the entire course process.
Speaker:So I hope that you find that useful.
Speaker:The other thing that you guys need to know about is if you're going to have a course
Speaker:that's going to launch in two weeks, you are going to have to make a very detail.
Speaker:and focused outline on what you're going to do every day to get to
Speaker:that goal, and maybe let's say that.
Speaker:You're busy on the weekdays.
Speaker:You've got kids, you've got a full-time gig, and this is a
Speaker:side thing that you're doing.
Speaker:Then what I would say is, since you wanna launch this in two weeks,
Speaker:you're gonna take two weekends.
Speaker:We're gonna dedicate those weekends to working on your course, and you're gonna
Speaker:make an outline of what you're gonna work on Saturday and how many hours
Speaker:you can allocate to working on your.
Speaker:, and let's say it's three hours and then on Sunday maybe you allocate
Speaker:another three hours and maybe the first weekend you sit down and you, prepare
Speaker:the outline, you plan everything.
Speaker:You set up these platforms that you're gonna use for your course,
Speaker:and you get access to these things.
Speaker:Maybe you gather any collateral and, prepare any.
Speaker:quizzes and things like that, things that you need.
Speaker:And then maybe the next day on Sunday, those three hours you take to film the
Speaker:content or, you know, write out the scripts that you need, things like that.
Speaker:And then the next weekend you, edit what you need to edit.
Speaker:Or you maybe outsource some of that, maybe get a VA to help you with
Speaker:the process to speed everything up.
Speaker:And then you start.
Speaker:, creating your course in whatever platform that you've chosen to
Speaker:work with and just putting it all together and piecing it all together.
Speaker:And then that Sunday you work on marketing and a launch strategy and coming up with
Speaker:an email to send out to your email list.
Speaker:there you go.
Speaker:You can launch a course.
Speaker:It doesn't have to be an extravagant course.
Speaker:It can be a mini course in two weeks, as long as you're focused
Speaker:and you follow these steps.
Speaker:So I hope you guys got value in this episode, and if you did, don't
Speaker:forget to leave me a five star review on Apple and leave a detailed note
Speaker:there and also share this episode.
Speaker:If you have friends who have been wanting to launch their course are.
Speaker:You think that they're super talented and they should have their own course
Speaker:and they should not just bottle their knowledge up, but they should share it
Speaker:with the world authentically so that they can give back in their own way.
Speaker:All right, guys.
Speaker:I will see you on the next one.
Speaker:Thank you for listening to the Mesmerizing Marketing Podcast.
Speaker:If you found this episode valuable, please subscribe to the show so
Speaker:you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful if you could take a minute to leave
Speaker:a review and visit the podcast website to check out all the latest.
Speaker:At www.mesmerizingmarketingpodcast.com.
Speaker:That's www.mesmerizingmarketingpodcast.com.
Speaker:And follow Dimple on Clubhouse.
Speaker:Her handle is Marketing Expert and also join her mesmerizing marketing club.
Speaker:Also on Clubhouse for live rooms, on top marketing strategies for
Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
