Shownotes
What if getting press meant more than just a headline in the New York Times? In this episode of What If We?, host Kaitlin sits down with earned media experts Sara Lueders and Alexis Gosselin to demystify the insider world of earned media. From the shifting landscape of traditional newsrooms to the rise of Substack communities, they explore how to reach audiences in today's media landscape.
Sara and Alexis break down why audience identity, not just outlet size, should dictate your strategy and how being scrappy is the new standard for communication professionals. Whether you're pitching a national reporter or sliding into the DMs of a niche content creator, this episode reveals the art of the hustle and the science of storytelling in the current media ecosystem.
In This Episode:
- What do we actually mean by earned media?
- When starting an earned media strategy, what information do you need to gather and what is the first question to ask?
- Navigating the world of podcasts, substacks, and social media clips that are fed to audiences by algorithms.
- How to pitch to content creators and podcasts who don't have traditional newsroom email addresses and can be harder to reach.
- How to evaluate a spokesperson’s ability to deliver engaging audio and video performances.
About RALLY:
RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges.
Where you can find us:
Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com.
