Alexandra Waldman has been a fashion editor in Tokyo, a writer in Paris, and a financial marketer in Moscow. But it was in 2015 in New York that her life changed, and took on a whole new path filled with personal meaning. She co-founded Universal Standard, a line of beautiful, quality clothing ranging from size 00 to 40. Their first collection sold out in just 6 days - and since then, they've been named one of Fast Company’s most innovative companies and raised investment from big names like Gwyneth Paltrow. In an intimate and funny conversation, she talks about never believing her dream could be real, how she and her partner faked it till they made it, and why they're creating nothing less than a revolution in the industry.