In episode 5, Adrian interviews Rochelle, a content creator and entrepreneur who relocated to Accra, Ghana. Rochelle shares her journey of moving to Ghana three years ago and starting a successful restaurant, Crazy Burger, with her partner. The conversation delves into the challenges and rewards of balancing motherhood, content creation, and entrepreneurship.

In this episode you'll learn:

-Rochelle's approach to maintaining authenticity in her vlogs

- The importance of being genuine, and her strategies for growing her online presence

- The cultural and professional differences she has encountered in Ghana compared to the West

- Her plans to expand Crazy Burger to Lagos, Nigeria, and her thoughts on the future of content creation and entrepreneurship.

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Instagram: https://www.instagram.com/rochelleofficially/

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Today's episode show notes

https://www.thesoundofaccra.com/rochelle

Timestamps / Topics

00:00: Intro

00:52 About Rochelle

01:53 Rochelle's Background and Move to Ghana

02:25 Locations of Crazy Burger

03:35 Balancing Personal and Business Life

05:04 Rochelle's Approach to Social Media and Business

05:51 Key Principles for Growing a Social Media Following

07:29 Importance of Authenticity in Content Creation

08:41 Balancing Motherhood and Content Creation

09:41 Impact of Motherhood on Career and Business

12:27 Inspiration from Children for Business Ventures

14:14 Expansion Plans for Crazy Burger

17:08 Leveraging Influence for Business

18:00 Creating Content in Ghana vs. Other Locations

19:11 Avoiding Being Boxed into a Single Content Niche

21:25 Challenges of Being an Entrepreneur in Ghana

22:48 Service and Efficiency Challenges in Ghana

25:48 Balancing the Positives and Negatives of Living in Ghana

26:06 Considering Moving Back to the West

27:43 Hope for the Younger Generation in Ghana

29:05 Raising Children and Preparing Them for the Future

31:29 Encouraging Entrepreneurship in Children

32:21 Traditional vs. Modern Career Paths

34:06 Tips for Aspiring Content Creators and Entrepreneurs

35:51 Plans for 2024 and Expansion to Nigeria

37:41 Ghana, The Melting Pot of Different People

39:39 Where to Find Rochelle and Crazy Burger

41:06 Outro

Watch season 6 episode 4 with Gideon and Nana Kofi:

https://youtu.be/lzq5pCRi8cs

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About The Sound of Accra Podcast

Our mission is always the same, to promote Global Ghanaian excellence. And always to bring you closer to Accra, whenever you are, with powerful stories that make you want to take action in your career, business or personal life. 

For almost 5 years, we have been championing global Ghanaian founders, entrepreneurship and Creators through podcasting. We've achieved 10s of thousands of audio downloads worldwide and published well over 150 episodes to date.

It's our mission to grow and establish global audience,  and become a go-to resource for learning about native and diasporan Ghanaian Creators, Entrepreneurs and Founders worldwide. 

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Adrian Daniels [0:00 - 0:52]: Q five. Yeah, four. Hey there, everyone. I got by the name of Adrian Daniels. Welcome to the Sound of Accra podcast. If this is your first time listening, this is the show where we speak with top Ghanaian founders, entrepreneurs and creatives worldwide with the aim of leaving you behind with meaningful takeaways that you can apply in your life, business and career. For today's show notes, you can head over to thesoundofaccra.com/rochelle. That's thesoundofaccra.com/rochelle. For all of the wisdom points, the links, the references, and all the Nuggets from today, today's episode that's spelled R O C H E L L E. Please do cheque, the YouTube description below or the podcast players for the link. And also if you're listening on the podcast players five star reviews very much appreciated on the Apple podcast and Spotify. So I'd like to introduce my guest today, the wonderful, talented, beautiful Rochelle B. How are you?

Rochelle [0:52 - 0:56]: Oh, wow. What an introduction. I'm jealous of you. That was so, like, smooth and flawless.

Adrian Daniels [0:57 - 1:04]: When you do almost 200 podcast episodes, you start to kind of, like, get it all nailed. Laser down. Yeah, that's what happens.

Rochelle [1:04 - 1:05]: I'm jealous.

Adrian Daniels [1:05 - 1:38]: Michelle, it's wonderful to have you on the show in terms of kind of my kind of first contact with you. Of course, it's been through YouTube. I have kind of caught some of your vlogs, you know, whether it's running around with Della or, you know, maybe running through the mall or going to maybe working on the property or something. And, yeah, I mean, it's been quite compelling watching your content because I know there's quite a few creators out here in Ghana do vlogs, but you've always got somewhere fun or something unique to go and do and to share the audience. So it's good to have you in the show. Yeah.

Rochelle [1:39 - 1:41]: Yeah, that's the baby.

Adrian Daniels [1:41 - 1:53]: Yeah. I mean, we all get to, like, you know, what it's like being, you know, a mother and balancing content creation and entrepreneurship, etcetera. But, yeah, for those people out there that don't know who you are and what you do, could you just share a little bit of the audience?

Rochelle [1:53 - 2:22]: Well, as he mentioned, my name is Rochelle, and I am a content creator and a restaurant restaurant owner out here in Accra. I moved to Ghana about three years ago now. So, yeah, I've been here for three years, and in that time, I started a. Well, myself, and my partner started a restaurant. It's called Crazy Burger, and it's doing well. And, yeah, so that's pretty much all.

Adrian Daniels [2:23 - 2:25]: Excellent. What part of gone is. What part of Accra. Sorry.

Rochelle [2:25 - 2:34]: So crazy burger is in east lagoon. It's close to the ANC mall. I use that as the point of reference. Everyone knows AnC mall.

Adrian Daniels [2:34 - 2:35]: Yeah. Got landmark, isn't it?

Rochelle [2:35 - 2:41]: Exactly the landmark. So we're not far from there. And we also have another location in je lu.

Adrian Daniels [2:41 - 2:41]: Wow.

Rochelle [2:41 - 2:42]: Yeah.

Adrian Daniels [2:42 - 2:44]: So we are Jolly jo lu.

Rochelle [2:44 - 2:45]: Yes.

Adrian Daniels [2:45 - 2:47]: Okay, I just say Jolie. Jo mulu.

Rochelle [2:47 - 2:49]: What is it?

Adrian Daniels [2:49 - 2:55]: Jolie. Is it Jolie or jowulu? Jolieu. Okay, maybe I got it wrong. Fingers pointed at me.

Rochelle [2:55 - 3:03]: It's spelled the Zorulu, but we won't get into it. Okay. The spelling. D z o R. Yeah.

Adrian Daniels [3:03 - 3:06]: Anyway, so I just got my ass kicked. Yeah, I got embarrassed.

Rochelle [3:07 - 3:20]: So when I was first, like, looking at that on the map, I would say, I'm going to Dezor Wooloo. And people would be like, what? I'm like, yeah, Dezor wooloo. I'm like, it sounds exactly how it spelt. Yeah, but I was wrong.

Adrian Daniels [3:20 - 3:24]: Sounds like something out of black Panther womanking, all that kind of stuff, doesn't it?

Rochelle [3:24 - 3:25]: Yeah, exactly.

Adrian Daniels [3:25 - 3:35]: Beautiful. Well, congrats with the crazy Bergen business. I know it's something you're not quite vocal on your personal platforms, but it's doing pretty well, isn't it, from what you shared off air.

Rochelle [3:35 - 4:08]: Exactly. And we were saying, I think you're asking me, why don't I post it in my Instagram page, for example? So I'm a little bit torn about it because majority of my followers don't live here, so they wouldn't be able to go to crazy burger. And I guess as an entrepreneur, I have myself as a content creator and I do other things as well, so that's not my primary source of business for myself. Right.

Adrian Daniels [4:08 - 4:09]: Yeah.

Rochelle [4:09 - 4:31]: So it's choosing between putting crazy burger at the front of my personal page or putting myself, which I am, the contents. Like, I promote my blogs and my videos through my Instagram. So I guess I just want to choose what the Instagram is gonna focus on.

Adrian Daniels [4:31 - 4:32]: Makes sense. Yeah.

Rochelle [4:32 - 4:38]: But I do integrate promoting the burger spot on my. On my page as well.

Adrian Daniels [4:38 - 4:39]: Okay.

Rochelle [4:39 - 5:04]: And people who follow me on Instagram, if they do get to visit Ghana, they know that I have a burger spot. So they come by. You know what I mean? Okay, cool. So, yeah, it's a mixture, but I think I try to keep the page aesthetic mainly, like, you know, my type of my. Not my type, my videos, my YouTube content and social media content.

Rochelle [5:51 - 6:07]: Right. So my content, if you aren't aware, is more. So vlogs mainly. So, you know, vlogs are essentially following me around in my day to day life. Right. So it's not like a production per se. Right.

Adrian Daniels [6:07 - 6:07]: Yeah.

Rochelle [6:07 - 6:35]: But you're just. I'm just being myself and doing what I'd normally do. So I think what is most important is being authentic. And we hear that over and over again and this type of, you know, these types of scenarios. So I just try to be myself and try to take it easy and I try to be, you know, truthful because people also enjoy, you know, seeing the real side of me or whoever that. Whoever they follow. Right.

Adrian Daniels [6:36 - 6:36]: Yeah.

Rochelle [6:36 - 7:29]: So I just try to be authentic. And I think that's what people are drawn to because they can relate to me. Right. Like, they can relate to my messy hair or they can relate to, you know, grocery shopping. It sounds really trivial, but those are things that most normal people participate in. Right. So I think that's a factor as well. So, you know, if you're going to be an influencer or anything in that realm, I think being authentic is definitely the number one thing to try to do. And as well, when you aren't authentic, you can't keep it up. Right. If you're not being yourself, how can you maintain not yourself? Do you get it right? It's almost like living a lie and eventually you'll get drained and you'll be tired of trying to keep up something that isn't true.

Adrian Daniels [7:29 - 7:30]: It's not sustainable, isn't it?

Rochelle [7:30 - 7:57]: It's not sustainable. Right. So just being yourself through and through. And I mean, even saying that there are some things that I do want to improve upon or change about myself. So it's almost like bringing them on that journey with me to become a better version of myself. So it's not that I'm changing into someone else, but, you know, as people evolve. Right. So just a natural progression of life and people like that. So all of that.

Adrian Daniels [7:57 - 8:12]: That's wonderful. I think you're right because you see other creators in this space, at least maybe in Ghana, at least like Ms. Drew Della, you know, when you see their vlogs, they don't just share the highlights, they share the downs and the bad stuff that they go through.

Rochelle [8:12 - 8:12]: Exactly.

Adrian Daniels [8:12 - 8:20]: And people can relate to that. And it's like you're going on a journey with them. And if it's just highs, it feels artificial, it doesn't really feel organic.

Rochelle [8:20 - 8:21]: It doesn't resonate.

Adrian Daniels [8:21 - 8:39]: Yeah. Because, you know, we look at some people's maybe Instagram profiles and it just looks too perfect. Like you want to see people like, you know, with a chip in your eye in the morning or that morning look, you know, people want to see that because if it's just too perfect, then it's like people start to question, are you even real?

Rochelle [8:39 - 8:40]: Right, right, right.

Adrian Daniels [8:40 - 8:41]: I guess it's that kind of thing.

Rochelle [8:41 - 8:41]: Exactly.

Adrian Daniels [8:41 - 8:43]: And how long you been vlogging for?

Rochelle [8:43 - 8:46]: Well, I've been doing it for about ten years now.

Adrian Daniels [8:46 - 8:47]: Consistency.

Rochelle [8:47 - 9:00]: Yes. Well, at times I haven't been as consistent. It's been ten years. So I've definitely had a moment or two where I've just, you know, been to myself and haven't necessarily posted as often as I would.

Adrian Daniels [9:00 - 9:00]: Yeah.

Rochelle [9:00 - 9:05]: And of course, you know, during my pregnancy, I didn't actually post much at all.

Adrian Daniels [9:05 - 9:05]: Yeah.

Rochelle [9:05 - 9:23]: And, you know, that's understandable because your body's changing. Yeah. You're carrying a baby, you're tired. Right. So I took a break at that time, but then I've also been posting since he's been born, so I've been working nonstop since he's been born, and it's catching up on me.

Adrian Daniels [9:24 - 9:30]: Congrats. Congrats on being a mother. And you've got another kid to the family.

Rochelle [9:30 - 9:31]: Right.

Adrian Daniels [9:31 - 9:41]: Number three. Number three, yeah. Congrats. Beautiful. And, of course, doing all these things and being a parent isn't always easy. How do you kind of balance all that?