Sir Martin Sorrell is a prominent figure in the advertising and marketing industry, renowned for his strategic vision, entrepreneurial spirit, and transformative leadership.

Sorrell began his career in the advertising industry at Saatchi & Saatchi, among arguably a generation of talent he became known as the third Saatchi brother. In 1985, he founded WPP initially as a below-the-line agency but then changed direction with a sequence of the largest-ever deals in the industry.

WPP grew exponentially to become the world's largest advertising and communications services company. For over 30 years, Sorrell led WPP, navigating the company through the emerging technologies of the digital revolution.

In 2018 Sorrell left WPP and founded S4 Capital, a digital and data-first disruptive advertising and marketing services company. With a career spanning over five decades, Sir Martin shares the wealth of his experience over our two-part podcast.

In Pt.1 We discuss:

01:20 Intro: The most interesting formative experiences in his business life

IP1: The evolution of the advertising and media industry

IP2: Sir Martin’s process for identifying opportunities for investment and acquisition