Gary introduces you to the owners of McFleshman’s Brewing Co and hosts of the show, Bobby Fleshman and Allison McCoy-Fleshman! Bobby tells his beer origin story (with a little help from Allison).
From his first sip of beer on an Oklahoma farm after a game of quarters to brewing English ales in his PhD advisor's basement while working at NASA, learn how Bobby turned a love for science into the world's favorite beverage.
Got a question about beer? Send us a message on Instagram or Facebook and we'll probably answer it on the show!
Hosts:
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Hello everyone and welcome to episode one of the
Gary Arndt:Respecting the Beer podcast.
Gary Arndt:My name is Gary Arndt and with me today are the proprietors of the McFleshman's
Gary Arndt:Brewing Company in Appleton, Wisconsin, Bobby Fleshman and Alison McCoy Fleshman.
Gary Arndt:How are you guys doing?
Allison Fleshman:Great.
Bobby Fleshman:Fantastic.
Gary Arndt:What we're going to do in this podcast, is we're
Gary Arndt:going to talk about everything and anything dealing with brewing and
Gary Arndt:beer over the course of the show.
Gary Arndt:But for the first episode, we kind of want to establish the origin story,
Gary Arndt:just like you do in any good movie in the Marvel Cinematic Universe, and
Gary Arndt:how you get to a point of running a brewery, how you set one up from becoming
Gary Arndt:just a, a fan of beer and brewing.
Gary Arndt:Because it's an interesting story.
Gary Arndt:I think a lot of people may.
Gary Arndt:See themselves in it.
Gary Arndt:Maybe they're home brewers.
Gary Arndt:Maybe they just love beer.
Gary Arndt:And how do you get from that point of a passion for beer to turning
Gary Arndt:it into something real, where you're making beer on a regular
Gary Arndt:basis and selling it to the public?
Gary Arndt:So, where does this begin?
Gary Arndt:How do you, how do you go, what is the starting point?
Bobby Fleshman:Okay.
Bobby Fleshman:first of all, thanks Gary and uh, my team here for putting this together and having
Bobby Fleshman:such a wonderful voice to introduce us.
Bobby Fleshman:where does our story begin?
Bobby Fleshman:maybe it's my introduction to beer in general.
Bobby Fleshman:Maybe it's where I was living on a farm in 19.
Bobby Fleshman:80.
Bobby Fleshman:I was four years old we had uh, I want to say 8, 000 acres of wheat fields.
Bobby Fleshman:And so we brought crews through and they harvested this wheat and
Bobby Fleshman:at night they would play quarters.
Bobby Fleshman:And if you guys are familiar with quarters, it's a game where you put
Bobby Fleshman:quarters into a bowl, but bouncing them.
Bobby Fleshman:And then there's rules by which people drink around the table.
Bobby Fleshman:I.
Bobby Fleshman:I remember being four years old, one of my earliest memories, and
Bobby Fleshman:my parents were around the table and there were these styrofoam cups
Bobby Fleshman:and they were drinking something.
Bobby Fleshman:I was interested.
Bobby Fleshman:These were, these were people that I met in the summertime and they would
Bobby Fleshman:come and go each year and I wanted to be involved, wanted to play this game.
Bobby Fleshman:So at some point they said, give him a shot, and they gave me a
Bobby Fleshman:quarter, explained it to me, and I bounced a quarter in the bowl.
Bobby Fleshman:And they said, okay, so, right, we're going to have to play by the
Bobby Fleshman:rules, so they gave me some beer.
Bobby Fleshman:It was some Coors Original, or Banquet, made famous by Smokey and the Bandit
Bobby Fleshman:movie, and anyway, they gave me the tiniest amount, probably no more than an
Bobby Fleshman:ounce, but I remember the taste still, and I remember being smitten by it.
Bobby Fleshman:And fast forward to where we are today.
Bobby Fleshman:I think I've always had a love for beer, but that was an awkward
Bobby Fleshman:moment for everyone in the room.
Bobby Fleshman:I, I related to an episode of King of the Hill where they gave Bobby
Bobby Fleshman:a case, a carton of cigarettes to convince him that he didn't want to
Bobby Fleshman:smoke and then he became hooked on it.
Bobby Fleshman:It wasn't as extreme as that, but I related to that moment.
Bobby Fleshman:But I mean, that's, it's, it's hard to know where to start, but that beer
Bobby Fleshman:is something that's sort of been in my blood, even though my family wasn't.
Bobby Fleshman:The family of brewers per se, we were from Oklahoma and so
Bobby Fleshman:not even from a brewing region.
Bobby Fleshman:And so you're a four year old beer drinker and where do you go from there?
Bobby Fleshman:Yeah.
Bobby Fleshman:So you fast forward a lot of years, because at that point in the
Bobby Fleshman:world, it was all industrial lager.
Bobby Fleshman:And before you go any further, I grew up in Wisconsin.
Bobby Fleshman:This was a very strong Germanic culture.
Bobby Fleshman:Going to the tavern was something that was very common.
Bobby Fleshman:You might give a kid a sip of beer or something like that,
Bobby Fleshman:and like most kids, I hated it.
Bobby Fleshman:Like you taste that for the first time and it's something that you don't enjoy.
Bobby Fleshman:Did you actually like enjoy it or was it this like, oh, I just
Bobby Fleshman:want to be like the grown ups?
Bobby Fleshman:Beer is the social beverage.
Bobby Fleshman:It's the social lubricant.
Bobby Fleshman:So maybe there's a part to Both of those truths.
Bobby Fleshman:I think I enjoyed it and I think that I wanted to be part.
Bobby Fleshman:But no, I intrinsically liked it.
Bobby Fleshman:But you're asking about what's next?
Bobby Fleshman:There's a lot of years of growing up around beer.
Bobby Fleshman:Didn't really drink much beer, honestly, growing up.
Bobby Fleshman:Didn't enjoy it particularly.
Bobby Fleshman:So maybe there's some answers to your questions there.
Bobby Fleshman:I quickly realized that it was all the same, you know, as most people did in
Bobby Fleshman:the craft that came to be craft brewers.
Bobby Fleshman:And it was boring.
Bobby Fleshman:Even if it was consistent, most beer was just boring.
Bobby Fleshman:So you know, I'd let it sit and I fast forward to probably about 1999.
Bobby Fleshman:I discover various, craft beverages such as Sierra Nevada pale ale.
Allison Fleshman:Hmm.
Allison Fleshman:Is that true?
Allison Fleshman:No, cause you were when I first started dating you.
Allison Fleshman:That was in 2002.
Allison Fleshman:You were obsessed with one particular beer.
Bobby Fleshman:Right.
Bobby Fleshman:Yeah, my first.
Allison Fleshman:Michelob Amberbach.
Bobby Fleshman:I wouldn't say it's my first, but yeah, the one that I really
Bobby Fleshman:threw myself into was Michelob Amberbach.
Allison Fleshman:To the point, when we were in Hawaii one time, we found
Allison Fleshman:a big ass Mir that we actually bought that had Michelob Amberbach, and we
Allison Fleshman:struggled to get it into the suitcase to get it back on the plane, because
Allison Fleshman:you were obsessed with that beer.
Bobby Fleshman:Yeah.
Bobby Fleshman:I think it was for two reasons.
Bobby Fleshman:It did have some flavor relative to Mir.
Bobby Fleshman:A non caramelized version of the same beer.
Bobby Fleshman:but also the branding and that you find that to be true with a lot of German
Bobby Fleshman:brands even though this isn't any longer a German brand, it, it did draw me in,
Bobby Fleshman:I was marketed to, and that's true,
Gary Arndt:but that's like a, that's a, a mass produced beer, not
Gary Arndt:a craft beer, a hundred percent.
Gary Arndt:What was it that was so special about it?
Gary Arndt:Was it just that they were doing something different that it was available?
Bobby Fleshman:So they were clearly responding to the first wave of
Bobby Fleshman:craft brewers and, and Sierra Nevada is, is the most notable of those.
Bobby Fleshman:And they were just capitalizing on it.
Bobby Fleshman:They had access to tap handles everywhere.
Bobby Fleshman:And so all they had to do is become a quote craft brewer overnight.
Bobby Fleshman:And you have someone like me who was misinformed, thinking
Bobby Fleshman:that this, this is somehow.
Bobby Fleshman:Truly a different process, truly a different product when it, when it
Bobby Fleshman:was only slightly different in all honesty, you drink with your eyes first.
Bobby Fleshman:This was Amber and it did have some caramel flavor added.
Bobby Fleshman:And so by that definition, it was, it was.
Bobby Fleshman:I wouldn't say craft, but it was definitely more of a crafty beer.
Gary Arndt:And I would say like through the seventies and eighties,
Gary Arndt:I think the United States was known for a major beer producers.
Gary Arndt:You had the Miller's, the Budweiser's, the Coors like you mentioned.
Gary Arndt:And based on kind of my memory of it, you start to see these craft beers appear in
Gary Arndt:like the early nineties, mid nineties.
Gary Arndt:And so it was.
Gary Arndt:Was that kind of when you started to pay more attention?
Bobby Fleshman:Right.
Bobby Fleshman:And remember I'm from Oklahoma.
Bobby Fleshman:That's probably the last state to see anything craft.
Bobby Fleshman:So,
Allison Fleshman:yeah, there were some pretty significant liquor laws.
Allison Fleshman:And so Oklahoma is one that you could only brew 3.
Allison Fleshman:2 percent or lower.
Allison Fleshman:You couldn't refrigerate
Gary Arndt:it and you
Allison Fleshman:couldn't refrigerate it.
Gary Arndt:So, okay.
Gary Arndt:Yeah.
Gary Arndt:You, you, you find the, the Michelob Amber Bach.
Gary Arndt:Where do you go from there?
Gary Arndt:How do you, so you said you were misinformed at the time.
Gary Arndt:How do you, how did you figure that out?
Gary Arndt:Or what, what did you discover that took you like, Oh, there's
Gary Arndt:something better than this.
Bobby Fleshman:And that's where I think it, it deserves credit
Bobby Fleshman:and probably not just with me.
Bobby Fleshman:it, whether it was craft or crafty, it.
Bobby Fleshman:It, it got me into what would later become actual craft beer
Bobby Fleshman:because it broke the mold.
Bobby Fleshman:And like I said, I think to answer
Allison Fleshman:his question, I think we just started trying at that point.
Allison Fleshman:We would travel a lot go down to Texas and Texas had much better
Allison Fleshman:access to varieties and stuff.
Allison Fleshman:And so we would buy a bottle here, buy a bottle there.
Allison Fleshman:And just try, start to try new things.
Allison Fleshman:And we even had a bottle collection is huge.
Allison Fleshman:And well, it's from Shiner, Texas.
Allison Fleshman:But I think just trying new things.
Allison Fleshman:And then as we had travel, we started to discover that there are,
Allison Fleshman:were these little breweries around?
Allison Fleshman:I remember we went to New Orleans.
Allison Fleshman:And we went to a beta.
Allison Fleshman:Yes.
Allison Fleshman:And so I think having access and just going to where there was actually
Allison Fleshman:beer is also what's what sparked it.
Gary Arndt:So let's let's take a step back.
Gary Arndt:You said you guys met each met in like 2002.
Gary Arndt:Roughly?
Gary Arndt:Yes.
Gary Arndt:Correct.
Gary Arndt:How?
Gary Arndt:because there's a, well, I was wearing an
Allison Fleshman:eyepatch at the time.
Gary Arndt:So like a pirate day.
Gary Arndt:Yeah, scratch
Allison Fleshman:my cornea.
Allison Fleshman:No.
Allison Fleshman:I was, undergraduate at university of Oklahoma.
Allison Fleshman:Bobby was an undergraduate at Oklahoma city university, and we did
Allison Fleshman:a summer research program through the physics department at OU.
Allison Fleshman:And it was love at first, no, it really wasn't.
Allison Fleshman:I was actually wanting to flirt with another guy but I'd scratched my
Allison Fleshman:cornea and so I was wearing an eyepatch.
Allison Fleshman:But we'd played a game of ultimate Frisbee with all the participants.
Bobby Fleshman:That stereotype is true.
Bobby Fleshman:Physicists, scientists play ultimate for that.
Bobby Fleshman:It's
Gary Arndt:true.
Gary Arndt:And the reason I ask is because science is actually a big part of this story, right?
Gary Arndt:Where it probably isn't for most brewers.
Gary Arndt:And most scientists are probably, if you guys know, I'm guessing.
Gary Arndt:Yeah.
Gary Arndt:Probably find, this career path to be kind of interesting or at least different.
Gary Arndt:speak of that route, how it, how it took you from the world of science to beer.
Bobby Fleshman:Right.
Bobby Fleshman:So let's see, when did I, so we were, we were in the process of discovering
Bobby Fleshman:craft beer, but then in graduate school, it became a hobby for me.
Bobby Fleshman:I met someone else that was brewing and we would do.
Bobby Fleshman:Just stovetop, basically just big pots of soup in a way.
Bobby Fleshman:We were doing this.
Bobby Fleshman:I was getting into it.
Bobby Fleshman:I was enjoying it.
Bobby Fleshman:I didn't have any fantasies.
Bobby Fleshman:I don't think at that time of a brewery.
Bobby Fleshman:I think I was just amazed by it.
Allison Fleshman:No, we actually, in your, after your general exam.
Allison Fleshman:So when you're getting your PhD, you normally pick up a hobby or two that you
Allison Fleshman:could, like, actually do and finish in a reasonable amount of time because the
Allison Fleshman:PhD takes so freaking long to complete.
Allison Fleshman:And so his gift to himself after he got his general exam was
Allison Fleshman:a homebrew kit inspired by a friend of ours who was brewing.
Allison Fleshman:And I remember you recorded your video, a video of you, Very first homebrew ever
Allison Fleshman:and you forgot half the ingredients.
Allison Fleshman:So you have video of this.
Allison Fleshman:Bobby realizing like the brew is done.
Allison Fleshman:He's so excited.
Allison Fleshman:He's like, wait, what is this?
Allison Fleshman:And he's like malt bag sitting on the counter.
Bobby Fleshman:2005 making videos with these old video
Bobby Fleshman:... Cause whatever they were, they were tiny video cassettes.
Bobby Fleshman:I was, so it was a laborious process, doing and trying to record and
Bobby Fleshman:edit, whatever that looks like.
Bobby Fleshman:And for my notes, cause I knew I would not remember to write everything down.
Bobby Fleshman:So I thought I'll just record this big disaster.
Bobby Fleshman:And sure enough, it took me four hours to do something that should
Bobby Fleshman:have taken an hour and a half.
Bobby Fleshman:And then I remember being so proud and, triumphant.
Bobby Fleshman:And then.
Bobby Fleshman:Catching my face go white when I recognize half of the sugar malt
Bobby Fleshman:was not actually inside of the beer.
Bobby Fleshman:I forgot half of the ingredients.
Bobby Fleshman:So it came out to be very, very low alcohol.
Bobby Fleshman:I loved it when it was finished because like you do your children, no matter
Bobby Fleshman:how ugly it was, it still felt like a triumph at the end of the day.
Bobby Fleshman:Everyone around the room, even at that point smiled and drank it,
Bobby Fleshman:but I can't even imagine going back and tasting that today.
Bobby Fleshman:But no, it was a hobby.
Bobby Fleshman:It got me.
Bobby Fleshman:It, it got my mind off of other things cause going through the
Bobby Fleshman:general exams is a stressful time.
Bobby Fleshman:And it was, it was, it was a way for me to just, just have fun.
Bobby Fleshman:And then my friend, his name was Larry Maddox, I should mention this guy, he
Bobby Fleshman:was the first one I ever brewed with.
Bobby Fleshman:If you want to say that homebrewing was my first brewing experience, he sold
Bobby Fleshman:me his equipment when he got out of it and I got deeper and deeper into it.
Bobby Fleshman:And I realized at some point that.
Bobby Fleshman:But just like with when I was, we'll, we'll talk about this,
Bobby Fleshman:but when I was a physicist, you can never learn all of physics.
Bobby Fleshman:Contrary to my naivety going into that, I'll just do physics and
Bobby Fleshman:then move on to the next thing.
Bobby Fleshman:No, you just have to drill as far as you want to drill as far as, as sustainable.
Bobby Fleshman:And that's what I was doing with beer.
Bobby Fleshman:And I realized there's a lot of science here and there's a lot of engineering
Bobby Fleshman:here and there's a lot of architecture.
Bobby Fleshman:there's creativity here.
Bobby Fleshman:There's a million different disciplines that come into play.
Bobby Fleshman:And then when you open a business, you get into marketing and sales and
Bobby Fleshman:advertising, and you have to consider all these, these things and how far
Bobby Fleshman:you want, you can push yourself, how much you can absorb and execute on.
Bobby Fleshman:But I was, yeah, enjoying it more and more.
Bobby Fleshman:I can fast forward even a little farther to explain why I went.
Bobby Fleshman:As far as thinking about opening a brewery,
Gary Arndt:well,
Bobby Fleshman:yeah,
Gary Arndt:you said you're studying physics.
Bobby Fleshman:Yeah.
Gary Arndt:You're not studying food science.
Gary Arndt:You're not studying organic chemistry, something that would seem
Gary Arndt:to be a more, you know something closer related to, to brewing beer.
Gary Arndt:What were you studying?
Bobby Fleshman:Right.
Bobby Fleshman:I was studying to be a planetary scientist.
Bobby Fleshman:I, I went that way by way of astrophysics, my, my university,
Bobby Fleshman:University of Oklahoma is where I got my, my PhD officially, but my, my thesis
Bobby Fleshman:advisor was from Boulder, Colorado.
Bobby Fleshman:So I lived in Boulder.
Bobby Fleshman:That's a long commute.
Bobby Fleshman:It's 11 hour commute.
Allison Fleshman:But it was actually quite fun for me to go
Allison Fleshman:back and forth to lots of ski trips.
Bobby Fleshman:So I was studying to be a planetary scientist.
Bobby Fleshman:I studied galaxies.
Bobby Fleshman:I did some on solar evolution.
Bobby Fleshman:I did various different projects along the way.
Allison Fleshman:You started out on cosmology,
Bobby Fleshman:which was looking at supernova and there are a lot of
Bobby Fleshman:things that I did back in the day, you know, to find my way in the field.
Bobby Fleshman:But I found an advisor that worked with NASA that had been Boulder.
Bobby Fleshman:Her name is Fran Bagonal, and she still works with the division
Bobby Fleshman:of outer planets for NASA.
Bobby Fleshman:So all the gas giants outside of Mars orbit, I met her at a meeting.
Bobby Fleshman:I funded my own way to a meeting and, and, met up with
Bobby Fleshman:her and we became good friends.
Bobby Fleshman:She's an expat from England and,
Allison Fleshman:she has very particular tastes in beer.
Bobby Fleshman:Yeah.
Gary Arndt:And so that's kind of what I was getting at.
Bobby Fleshman:Yeah.
Gary Arndt:Meeting her and living in her, what her house or basement, I don't know.
Bobby Fleshman:Right.
Gary Arndt:Was kind of one of the inflection points that brought you here.
Gary Arndt:What happened with that?
Bobby Fleshman:It was, yeah.
Bobby Fleshman:Fast forward a tiny bit there.
Bobby Fleshman:We, I moved in with her and to obviously do research.
Bobby Fleshman:We were working on Saturn missions, Jupiter missions, studying
Bobby Fleshman:the moons of those planets.
Bobby Fleshman:But by that was sort of by day, that was the day job, the weekend job
Bobby Fleshman:was making beer in her basement.
Bobby Fleshman:So that was paying my room and board.
Bobby Fleshman:I didn't ever spend a dime to live.
Bobby Fleshman:And if you guys have ever been to Boulder, you'll know how expensive
Bobby Fleshman:and how awesome of a community it is.
Bobby Fleshman:But for me to live essentially for the cost of making 10 gallons of
Bobby Fleshman:beer a week in someone's basement was a pretty awesome experience.
Bobby Fleshman:I got to do that and then be immersed within a really awesome
Bobby Fleshman:culinary and brewing scene in that, in that region, you, you run into
Bobby Fleshman:places like, Avery Brewing Company, which was just a bike ride away.
Bobby Fleshman:And that's a really fantastic brewery out there.
Bobby Fleshman:Another one that no one's heard of Asher Brewing amazing.
Bobby Fleshman:Go up the road, you, you go to the home of, It was
Allison Fleshman:Fort Collins,
Bobby Fleshman:Dale, Dale's pale ale, and I'm thinking of Oscar blues.
Bobby Fleshman:And then up from there, you go to, you find new Belgium and then my, one of my
Bobby Fleshman:favorite breweries in the world is Odell.
Bobby Fleshman:Those are some places I was starting to discover what real beer was.
Bobby Fleshman:So I, I had.
Bobby Fleshman:Yeah.
Allison Fleshman:Not only that, we were discovering what breweries were.
Allison Fleshman:Right.
Allison Fleshman:Because in Oklahoma, there were really two, maybe three, but
Allison Fleshman:when you were living in Boulder.
Allison Fleshman:And they were from
Bobby Fleshman:the first craft movement in the 80s and
Allison Fleshman:90s.
Allison Fleshman:And living in Boulder allowed us to go explore.
Allison Fleshman:And you were there for eight months and then on and off, you would go up there
Allison Fleshman:commuting over about three or four years.
Allison Fleshman:and so it was an opportunity to really see and taste so many different styles.
Allison Fleshman:And the wonderful thing about Boulder and Fort Collins is that some of
Allison Fleshman:those breweries could subspecialize.
Allison Fleshman:And so there was a brewery that just did Sours or Odell like that
Allison Fleshman:in New Belgium for, oh my gosh, that brewery is amazing as well.
Allison Fleshman:And so we kind of got to see all these different breweries in different stages.
Allison Fleshman:And I think that's where we were exposed to this other world of kind
Allison Fleshman:of being the brewery hunters, not just the beer, but also, Going after like,
Allison Fleshman:well, what, what is an experience?
Allison Fleshman:Like what's a destination sort of thing?
Allison Fleshman:Cause that was, that was really the
Bobby Fleshman:beginning of, of the next big wave of craft brewing with it,
Bobby Fleshman:it may not have begun in Fort Collins and Boulder and lions, and Longmont, but
Bobby Fleshman:it definitely was alive and well there.
Bobby Fleshman:So I was seeing that you can brew 15 gallons at a time, or you
Bobby Fleshman:can brew 150 barrels at a time.
Bobby Fleshman:There were, there were so many different models that you could, that
Bobby Fleshman:there was also a giant Anheuser Busch brewery right there in Fort Collins.
Bobby Fleshman:So you get to see all the full spectrum.
Bobby Fleshman:the water's fantastic there that that's a marketing campaign
Bobby Fleshman:that Coors capitalizes on.
Bobby Fleshman:I should say that.
Bobby Fleshman:Yeah.
Bobby Fleshman:If you go just South of Boulder, that's, that's the home of Coors and they have
Bobby Fleshman:the largest refrigerator in the world.
Bobby Fleshman:And that was an interesting spectrum of breweries.
Gary Arndt:So when you're visiting these breweries, are you going there just to
Gary Arndt:hang out and drink, or are you actually getting to know the brewers and learning
Gary Arndt:about what they do and how they do it?
Bobby Fleshman:A little of both.
Allison Fleshman:At that point we weren't getting to know them.
Allison Fleshman:We weren't we were just consumer experiencers of the beer.
Bobby Fleshman:Yeah, can we get a tour?
Bobby Fleshman:scheduled or not In in usually you're not talking to someone that's making the beer.
Bobby Fleshman:It's front of house But the small ones there's a person behind the counter
Bobby Fleshman:that does it all I should say that I should Do we want to talk about beer?
Allison Fleshman:Well, I just, when didn't you, we first start
Allison Fleshman:to want to open a brewery?
Allison Fleshman:I don't even remember.
Allison Fleshman:Was, I mean, I guess you, you can't.
Bobby Fleshman:When did I confess it or when did I think it?
Allison Fleshman:Oh, that's fair.
Allison Fleshman:but no, you, you started to win homebrew competitions and our
Allison Fleshman:homebrew club called the Yeasty Boys.
Allison Fleshman:They got mad.
Bobby Fleshman:Which there were girls.
Allison Fleshman:There were.
Allison Fleshman:there were two of us.
Allison Fleshman:You started to like win those competitions and they got mad that they, they told
Allison Fleshman:you, if I recall correctly, they're like, you can't enter anymore, Bobby, cause
Allison Fleshman:you're just going to automatically win.
Allison Fleshman:And that's not fair.
Bobby Fleshman:Well, I think this is where my technical side was
Bobby Fleshman:winning over, you know, it's a group of maybe 30 total members.
Bobby Fleshman:My technical side allowed me to just read recipes and execute on them.
Bobby Fleshman:There wasn't a lot of art artistry there.
Bobby Fleshman:I was still feeling out.
Bobby Fleshman:What does it mean to be a pale ale?
Bobby Fleshman:What does it mean to be an IPA?
Bobby Fleshman:What is a porter?
Bobby Fleshman:And I was just executing and I realized, okay, I'm, I'm technically a good
Bobby Fleshman:brewer, but I don't know the first thing about how to start from scratch.
Bobby Fleshman:I don't know where beer has been, where it's going.
Allison Fleshman:And it was also a really good group in Nike.
Allison Fleshman:We all shared recipes, but we shared techniques and we, we even did
Allison Fleshman:experiments with, you know, each other.
Allison Fleshman:We'll read it all.
Allison Fleshman:We all have to start with the same batch and then we do different things to it to
Allison Fleshman:see what would happen, like brewing it or fermenting it at different temperatures.
Allison Fleshman:And so there was, I don't know, I think we were all excited to
Allison Fleshman:play, but I still don't know when we decided to open a brewery.
Allison Fleshman:Well,
Bobby Fleshman:like I said, there was a confession date and
Bobby Fleshman:then there was a think date.
Bobby Fleshman:Well, let's go back to this because
Gary Arndt:I think this is interesting.
Gary Arndt:If you look at like a Michelin star chef.
Gary Arndt:There is a process they have to go through of working in a restaurant.
Gary Arndt:They may start scrubbing the dishes and they got to be a sous chef or something.
Gary Arndt:And basically you've got to get your reps in and what you're
Gary Arndt:describing sounds like, okay, you could be a really good cook at home.
Gary Arndt:You can take a cookbook and you could make Julia Child's beef
Gary Arndt:bourguignon or something like that.
Gary Arndt:But then there's another step where you're coming up with the recipes
Gary Arndt:where, you know, enough about everything that goes in where you can
Gary Arndt:figure, Oh, this would go with this.
Gary Arndt:And so was this sort of just like your, your elementary education in, in brewing?
Bobby Fleshman:This was the book off the shelf at, at Barnes and
Bobby Fleshman:Noble, just, just putting my toe in the water of what is beer.
Bobby Fleshman:And, and at that point, I, I'm sure I did start to come up with my own recipes.
Bobby Fleshman:There was, there was information on the internet.
Allison Fleshman:Oh, I could totally take over on this story.
Allison Fleshman:You did start to, Oh, I remember.
Allison Fleshman:So one, it was, Brewing Classic Styles by, was it Papacian?
Bobby Fleshman:that's Jamil, Zayn's chef.
Allison Fleshman:Oh, so that was one.
Allison Fleshman:But in our homebrew shop, it was called Learn to Brew in, it
Allison Fleshman:was actually in Moore, Oklahoma.
Allison Fleshman:but, the guy, I love the
Bobby Fleshman:tornado.
Allison Fleshman:Yep.
Allison Fleshman:Tornadoes going through all, all the time there.
Allison Fleshman:But he had an all grain section his name was Chris.
Bobby Fleshman:Should explain all grain.
Allison Fleshman:Oh, all grain is when you start with the grain
Allison Fleshman:and you only use all grain.
Allison Fleshman:you're the brewer, go.
Bobby Fleshman:Yeah, you can start with a can of extract made
Bobby Fleshman:famous by the prohibition era,
Allison Fleshman:which if you are starting home brewing,
Allison Fleshman:that's the way to start.
Allison Fleshman:But if you want to do recipe development, move over to all grain once you
Allison Fleshman:kind of get the technique down.
Allison Fleshman:But what Bobby would do is he would walk in and it would take forever.
Allison Fleshman:I swear I waited so long.
Allison Fleshman:And he would walk in and just like, Put his hands in one of the bins of
Allison Fleshman:grain, eat on it for a little while, walk to the next one and he'd add a
Allison Fleshman:little bit of this grain and that grain.
Allison Fleshman:And it took him forever just to pick the damn grain.
Allison Fleshman:But what he was doing, I think at least, was he was like starting to understand
Allison Fleshman:flavors from like a foundational level.
Allison Fleshman:And then.
Bobby Fleshman:For at least wanting to understand.
Allison Fleshman:Right.
Allison Fleshman:And now that I, I, I know you now as a brewer, I see that
Allison Fleshman:recipe development happen.
Allison Fleshman:When you taste grain, you're actually tasting the finished product.
Bobby Fleshman:So we're, we're kind of talking about recipe development.
Bobby Fleshman:You end up talking to brewers, sharing secrets, going on the internet.
Bobby Fleshman:There's another piece of this story though.
Bobby Fleshman:And that's like owning a brewery and brewing as a professional, those dues
Bobby Fleshman:are paid not by making recipes because a brewery doesn't want you to walk in
Bobby Fleshman:and start making recipes and when you start making beer that they already sell.
Bobby Fleshman:There was a German brewery a few miles north of our house in Oklahoma,
Bobby Fleshman:and a really good one that had been there since I think the late eighties.
Bobby Fleshman:It was fantastic.
Allison Fleshman:It's called Royal Bavaria and it's in the
Allison Fleshman:absolute middle of nowhere.
Bobby Fleshman:Yeah, I recommend anyone finds yourself in Oklahoma City for a
Bobby Fleshman:layover, just drive a few miles south.
Bobby Fleshman:It's worth it.
Bobby Fleshman:they had a 10 barrel copper clad brewing system built in Germany, which is just
Bobby Fleshman:exactly like we have here in the end.
Bobby Fleshman:I, maybe that inspired me to open the brewery we have or
Bobby Fleshman:use the equipment we have.
Bobby Fleshman:I wanted to know how they were making beer that tasted like that.
Bobby Fleshman:So I'd kind of gone, this is backing up a little bit from the Boulder story.
Bobby Fleshman:This is before I even met the people from Boulder.
Bobby Fleshman:I wanted to know how beer like that can be made.
Bobby Fleshman:You know, German, German lager from the source is just incredible.
Bobby Fleshman:And I still think about the smells and, the taste of that
Bobby Fleshman:restaurant and that brewery.
Bobby Fleshman:So anyway, I started to get closer to that group.
Bobby Fleshman:They, they sold at some point in the early two thousands and I got to know
Bobby Fleshman:the new owner and the new brewer at the time as they were transitioning.
Bobby Fleshman:And I got to go there and helped deconstruct these old German recipes
Bobby Fleshman:and, and we're, you know, we're brewing and we're doing tank cleaning and
Bobby Fleshman:we're milling grain and we're doing, it's not a huge brewery at all, but
Bobby Fleshman:when it's just a couple of guys on a, on small equipment, you get to
Bobby Fleshman:know a lot about production brewing.
Bobby Fleshman:Fast forward from that, there's a big brewery in Oklahoma city that
Bobby Fleshman:I got connected with through that network and I was washing kegs
Bobby Fleshman:and hand bottle, hand canning.
Bobby Fleshman:Inordinate amounts of, of product through rudimentary equipment.
Bobby Fleshman:We had a boil kettle that was, I can mention this brewery because, you
Bobby Fleshman:know, they did what they did because they didn't have the, they didn't have
Bobby Fleshman:quite the resources they do today.
Bobby Fleshman:It's coop, C O O P, or co op, depending on how you might, it looks
Bobby Fleshman:like co op, but we always say coop.
Bobby Fleshman:they're a great brewery, fantastic IPA brewery in Oklahoma, and
Bobby Fleshman:I wanted to get to know them.
Allison Fleshman:I should add that you are doing this at the same time
Allison Fleshman:as you're still finishing your PhD.
Allison Fleshman:So normally you would leave at 4 a.m.
Allison Fleshman:to drive up into the city to go to coop and then you'd come back.
Allison Fleshman:Then you'd actually go.
Bobby Fleshman:I would be filling kegs and washing kegs.
Bobby Fleshman:One side of the room I'd be washing kegs, maybe, you know, one at a time,
Bobby Fleshman:obviously on a keg washing machine, but on the other side of the room, I
Bobby Fleshman:have eight of them filling at a time.
Bobby Fleshman:So I'm over here filling and I'm washing and filling and washing.
Bobby Fleshman:And this is all before I go to class at eight to finish my
Bobby Fleshman:dissertation and so on and so on.
Gary Arndt:So is, was this a part time job or was this sort of your
Gary Arndt:way of becoming an apprentice?
Bobby Fleshman:Yes.
Bobby Fleshman:And yes, yeah, it was my way.
Bobby Fleshman:I said, Hey, I'll work for free.
Bobby Fleshman:I need the experience.
Bobby Fleshman:And they put me on the lowest rate Cause breweries don't have money, you know, it's
Bobby Fleshman:not like they can just for the, but you know, I, I made, I earned the money and I
Bobby Fleshman:was milling grain and I was I can explain this in a future episode, but we were hand
Bobby Fleshman:canning and crazy amounts of beer there.
Bobby Fleshman:It was a laborious experience.
Bobby Fleshman:The boil kettle was either on or off.
Bobby Fleshman:So I was in charge of running the boil because if you left it on a second too
Bobby Fleshman:long, it would shoot out the manway.
Bobby Fleshman:And if it's not long enough, you don't get the IPA you're looking for.
Bobby Fleshman:So you put the scrub at the, at the bottom of that pile to do that.
Gary Arndt:I've known many people that have gotten PhDs
Gary Arndt:and the process seems horrible.
Bobby Fleshman:It's horrible.
Gary Arndt:Like, it basically consumes your entire life for several years.
Gary Arndt:The fact that you're doing this in the morning seems to indicate at
Gary Arndt:least at the back of your mind or sometime that this is really kind
Gary Arndt:of what you wanted to be doing.
Allison Fleshman:we knew by then that you were going to finish
Allison Fleshman:your PhD, but you weren't going to stay in, well, stay in "science."
Allison Fleshman:I use quotes around that because science is beer and beer is science.
Allison Fleshman:but you, the goal is
Gary Arndt:That's a shirt by the way,
Allison Fleshman:Go team.
Allison Fleshman:we knew that you weren't, you were going to complete the PhD,
Allison Fleshman:but that then you were going to move on into the brewing industry.
Bobby Fleshman:So for a lot of reasons, obviously you want to finish your PhD.
Bobby Fleshman:I mean, I had, I think it was nine years,
Allison Fleshman:Eight eight.
Allison Fleshman:Okay.
Allison Fleshman:So I took seven, you took eight years.
Bobby Fleshman:And this is post, this is my postgraduate career was eight.
Bobby Fleshman:it included effectively, it included three years of
Bobby Fleshman:professional researcher in Boulder.
Bobby Fleshman:So even though I hadn't yet received my, my doctorate, I was sort of
Bobby Fleshman:in some sense passed ahead of the publications to make that happen.
Bobby Fleshman:There were a couple of publications though that I still lacked.
Bobby Fleshman:So that's what made it difficult as I had to continue to finish those while
Bobby Fleshman:I'm, I know I'm training to be a brewer.
Bobby Fleshman:I know this is what I want to do.
Allison Fleshman:You were actually writing one of them
Allison Fleshman:while you were in beer school.
Bobby Fleshman:I was in brewing school.
Bobby Fleshman:I was thinking about this yesterday, having a conversation and remembering
Bobby Fleshman:how much shit that, I have, we have done, like the same time oftentimes, and
Bobby Fleshman:I finished my fifth publication while I was studying microbiology and chemistry
Bobby Fleshman:to become a master brewer under the Institute of Brewing and Distilling.
Bobby Fleshman:So I, my mind was being just pulled in so many directions to
Bobby Fleshman:think that I was able to do that.
Bobby Fleshman:And I think it was only because we lived apart at that time.
Bobby Fleshman:I lived in California and Allison lived in Oklahoma.
Bobby Fleshman:That I think both of us professionally were doing quite well at that moment.
Allison Fleshman:That's true.
Allison Fleshman:No distraction
Bobby Fleshman:And she she was taking on her first research position, teaching
Bobby Fleshman:position post having her phd and here I was still writing a fifth publication
Bobby Fleshman:post having written my dissertation,
Allison Fleshman:but you had also I mean, there's quite a Research is never done.
Allison Fleshman:You just kind of walk away, but you had already done the work and so it but
Bobby Fleshman:It was it was not it was it was a lot to it wasn't just Hit print.
Bobby Fleshman:It takes some analysis and some work, but.
Bobby Fleshman:Yeah.
Bobby Fleshman:So we've done a lot of multitasking.
Bobby Fleshman:Gary's right.
Bobby Fleshman:I think that was, that was symbolically the time when we decided to open
Bobby Fleshman:the brewery when I'm cleaning kegs at four in the morning before
Bobby Fleshman:wrapping up the last few pages on my dissertation on the same day.
Allison Fleshman:To get into beer school.
Allison Fleshman:So the, the master brewers program at UC Davis, it was
Allison Fleshman:like a two year waiting list.
Allison Fleshman:And then you were on the list to get in, in 2014.
Allison Fleshman:And then they called and said, guess what?
Allison Fleshman:There's someone that dropped off the list.
Allison Fleshman:You are now in this year.
Allison Fleshman:Can you come?
Allison Fleshman:And we knew about a month before you left for, Davis.
Allison Fleshman:I think we had about a month to plan.
Bobby Fleshman:so we had the opportunity and we took it.
Bobby Fleshman:It wasn't just because it was faster.
Bobby Fleshman:It sped us along by at least a year, if not two.
Bobby Fleshman:but the way that that program works is if you turn down a slot, you
Bobby Fleshman:get sort of filed back the, it was, it was, could it be even longer.
Bobby Fleshman:So this is an opportunity and I'm sure we'll talk a lot about
Bobby Fleshman:it later, but this is one of the best brewing schools in the world.
Bobby Fleshman:And I applied as a, having a, you needed a physics degree, a
Bobby Fleshman:biology degree, a chemistry degree,
Allison Fleshman:Some sort of science background.
Bobby Fleshman:Needed some things, something STEM in order
Bobby Fleshman:to get in on, on these programs.
Allison Fleshman:And it was a six month intensive or maybe five month intensive.
Bobby Fleshman:Yeah,
Allison Fleshman:session or
Bobby Fleshman:it was six months.
Bobby Fleshman:It was, was a class of 39 and I was the only non chemist
Bobby Fleshman:or biologist to Gary's point.
Bobby Fleshman:It was, it was a tough change of career for me and I'm nothing if not tenacious.
Bobby Fleshman:And what's the word of that, Alison, what would, how would you describe me?
Bobby Fleshman:When I fixate on a, on a goal?
Allison Fleshman:I have a lot of words to describe you.
Bobby Fleshman:I know I shouldn't open that up to the wide answer,
Bobby Fleshman:but I had decided I'm doing this.
Bobby Fleshman:I can do this.
Bobby Fleshman:I'm not gonna be as good as of a chemist or biologist as everyone in this room,
Bobby Fleshman:but I can learn what I need to learn in order to to make up that difference.
Bobby Fleshman:And when it came to the engineering side of that program, they were, they were
Bobby Fleshman:the ones that were sweating bullets.
Bobby Fleshman:And I was fine with that.
Bobby Fleshman:It took me two years to ultimately to pass all the examinations to get my, it's
Bobby Fleshman:the Institute of Brewing and Distilling.
Bobby Fleshman:They're based in London and they were operating out of UC Davis.
Bobby Fleshman:They were operating one of their testing programs, one of their training programs.
Bobby Fleshman:And I made it through engineering and I made it through physics.
Bobby Fleshman:I actually made it through chemistry, those modules, which
Bobby Fleshman:were 15 pages, each a handwritten.
Bobby Fleshman:three days or one day per module.
Bobby Fleshman:But I didn't make it through the biology for a full year.
Bobby Fleshman:And so
Allison Fleshman:you took the test twice.
Bobby Fleshman:I took it a second time and only offer it once per year.
Bobby Fleshman:And I, we, at this, at this point, fast forward, we had actually
Bobby Fleshman:moved to this town of Appleton.
Allison Fleshman:You were a physics professor and I was a
Bobby Fleshman:Professor at Lawrence University and I'm kind
Bobby Fleshman:of meandering here, but I guess I'm just trying to say that.
Bobby Fleshman:I made a lot of, commitments starting with that job cleaning kegs four in the
Bobby Fleshman:morning to open a brewery and I was going to get it done and, and finishing my
Bobby Fleshman:PhD in a lot of ways was a step toward opening a brewery because you have to
Bobby Fleshman:show investors that you will finish something as insurmountable as that was.
Bobby Fleshman:it was a, it was tough as Gary points out.
Bobby Fleshman:It's a, it's a commitment and you can't just wish yourself a dissertation.
Bobby Fleshman:You have to be all in.
Bobby Fleshman:So, I hope that doesn't come across as though I was just, checking a
Bobby Fleshman:box when I got the dissertation.
Bobby Fleshman:I love that life.
Bobby Fleshman:I love that career.
Bobby Fleshman:And, beer just kind of, sucked me in and, and it was just the next, next chapter.
Allison Fleshman:It was funny though when we when we told my parents, your
Allison Fleshman:parents, like, Hey, you know, I think he's going to stop doing the whole NASA thing.
Allison Fleshman:We're going to switch over and he's going to go into a, be a brewer.
Allison Fleshman:They're like, what?
Allison Fleshman:They were very upset by this.
Allison Fleshman:And then, you know, come to find out that there's actually so
Allison Fleshman:much more science in beer than anyone could ever really imagine.
Allison Fleshman:It really does make a better pint.
Bobby Fleshman:I get asked a lot.
Bobby Fleshman:What is it like not teaching?
Bobby Fleshman:What's it like not being a scientist?
Bobby Fleshman:And I'm still a teacher.
Bobby Fleshman:I'm still a scientist.
Bobby Fleshman:I have a different classroom.
Bobby Fleshman:I have a different venue, different topic.
Bobby Fleshman:You don't turn that off.
Bobby Fleshman:A physicist is a problem solver.
Bobby Fleshman:That's what it is.
Bobby Fleshman:And if anyone wants to understand what physics is, I always describe it that way.
Allison Fleshman:Yeah.
Allison Fleshman:Don't go off Big Bang Theory.
Gary Arndt:Let's pause here.
Gary Arndt:And then when we come back in the next episode, I want to talk more
Gary Arndt:about beer school, as opposed to, you know, there's the art and science
Gary Arndt:of brewing and then how eventually you came to open McFleshman's.
Bobby Fleshman:Perfect.