One thing that I see happen to a lot of podcasters might be happening to you as well - we start podcasting and our "to do" list just keeps growing and growing. Maybe there are new things you want to do. Maybe there are things you used to do that you just can't get to because something else is taking your time. Maybe your ability to grow your show or your income is stalled because other things are getting done first.
That can be a scary place. But today we're going to take some of the fear out of it. We're going to drag that monster out of the dark and into the light, give it a name, and start to tame it.
A little too silly? Maybe. But there's some serious power in taking the time to take stock of what's taking you away from what you really need to be doing. And that's what we're going to do today.
I want to say from the outset, that not everything that's on your to do list necessarily deserves to be there... the same is true for me. But we're going to take a brainstorming approach to getting it all down on paper. Then you can go through it later when you start to decide what ACTUALLY matters to you.
Good with that?
OK. Let's go...
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Do you feel like your podcasting to-do list is becoming a too long list and
Bryan Entzminger:maybe too many things are just not getting done?
Bryan Entzminger:If so, you're going to want to take at least two minutes, probably more to listen to this.
Bryan Entzminger:Think through the exercise that we're going to go through.
Bryan Entzminger:Before you really start considering hiring an editor.
Bryan Entzminger:Welcome to hiring a podcast editor.
Bryan Entzminger:My name is Bryan Entzminger.
Bryan Entzminger:I'm a podcast, editor and manager at TopTierAudio.com.
Bryan Entzminger:This show is intended to help you be able to find the right podcast editor for you.
Bryan Entzminger:Whether you're looking for your first editor.
Bryan Entzminger:Or your next editor in season one, we're going to help you get clarity on what you really want before you
Bryan Entzminger:start connecting with editors and then provide you with the tools to make the right decision for yourself.
Bryan Entzminger:This show is sponsored by top tier audio.com, where we provide podcast production services for
Bryan Entzminger:multi-passionate coaches, trainers, and consultants.
Bryan Entzminger:Be sure to stick around to the end, and I'll tell you how you can get a free tool to help you organize
Bryan Entzminger:your thoughts and make sure you don't anything.
Bryan Entzminger:One thing that I see that really, I think, happens to a lot of podcasters and it might be happening to you as well, is
Bryan Entzminger:that we start podcasting and as we do, our to-do list starts growing and it continues to grow and it continues to grow.
Bryan Entzminger:Maybe if that's you, there are some things that you want to.
Bryan Entzminger:That you're just not able to get to.
Bryan Entzminger:Maybe there are some new things you want to do.
Bryan Entzminger:Maybe there are things that you used to do that you just can't seem to get back to because
Bryan Entzminger:now something else is consuming your time.
Bryan Entzminger:Maybe your ability to grow your show or to grow your income is stalled.
Bryan Entzminger:Because other things are getting done first speaking from experience, that can be a pretty scary place, but today
Bryan Entzminger:we're going to try to take some of the fear out of that.
Bryan Entzminger:We're going to drag that monster out of the dark and into the light.
Bryan Entzminger:We're going to start to name it and then we're going to start to tame it.
Bryan Entzminger:Now that might seem like a kind of a silly analogy and it probably is, but I believe that there is
Bryan Entzminger:some serious power in taking the time to take stock of what's taking you away from what you really.
Bryan Entzminger:Need to, or want to be doing that's what we're going to be doing the outset that not everything that's
Bryan Entzminger:on your to-do list necessarily deserves to be there.
Bryan Entzminger:And conversely, I would also say that not everything that seems to be taking your time away from something is.
Bryan Entzminger:Maybe something that needs to be let go.
Bryan Entzminger:Right?
Bryan Entzminger:So that's the reality there.
Bryan Entzminger:The same is true for me, but I think that if we take the time to do this as a brainstorming session, so not trying
Bryan Entzminger:to edit everything, but just get it all down on paper.
Bryan Entzminger:Then later, as you're continuing this process of refining, what you're looking for in your podcast, editor, your
Bryan Entzminger:podcast, producer, what you want your future to look like.
Bryan Entzminger:You can then decide what you actually.
Bryan Entzminger:Want to have matter for you?
Bryan Entzminger:Not what I say is important, although I have some opinions, not what somebody else says is important,
Bryan Entzminger:but the time to go, okay, this matters to me.
Bryan Entzminger:And to start making those trade off decisions based on some things that are written down and are concrete, and you've
Bryan Entzminger:had time to think through rather than what often ends up in my mind being kind of an emotionally jumbled mess.
Bryan Entzminger:Okay.
Bryan Entzminger:So if you're good with that, we're going to keep on going the analogy I like.
Bryan Entzminger:To use for this is the idea of something falling off of your plate.
Bryan Entzminger:When we have dinner, we generally have plates that are a certain size and there's a certain
Bryan Entzminger:amount of food that will fit on that plate.
Bryan Entzminger:Generally, I try to leave my plate with a little bit of margin because I don't actually need all
Bryan Entzminger:of the calories that I could fit on a plate.
Bryan Entzminger:However, For special occasions like Thanksgiving or Christmas, I might have more stuff that I want
Bryan Entzminger:to keep piling on my plate than actually fits.
Bryan Entzminger:And the idea here is that a lot of times as podcasters, that can happen to us as well.
Bryan Entzminger:And when it does, we can start to make some messes, right?
Bryan Entzminger:It can start to affect our commitments.
Bryan Entzminger:It can start to affect our relationships.
Bryan Entzminger:It can start to affect our attitude.
Bryan Entzminger:It can also start to affect the quality of our show.
Bryan Entzminger:And that's why we want to take some time to think this through.
Bryan Entzminger:Now, this.
Bryan Entzminger:This could be approached as a calling exercise, right?
Bryan Entzminger:Some things you want to take off of your plate, totally get that.
Bryan Entzminger:This is also a place for you to start taking stock of the things that you're not able to get to, that you
Bryan Entzminger:might either be able to ask for help with, or maybe reprioritize as you get help with another part of your show.
Bryan Entzminger:Right?
Bryan Entzminger:So that's the idea here is we're just trying to get all this stuff out.
Bryan Entzminger:I like to think of this in kind of three different categories.
Bryan Entzminger:One of them.
Bryan Entzminger:Podcast production.
Bryan Entzminger:We'll go through some things that might be falling off of your plate.
Bryan Entzminger:In terms of podcast production.
Bryan Entzminger:One of them might be in the area of community or relationships or marketing.
Bryan Entzminger:Those for me, I'll kind of fit into the same general place.
Bryan Entzminger:They may not for you, but that's how I think of them.
Bryan Entzminger:And then the other one.
Bryan Entzminger:Is the idea that some of this might be affecting things that are related to income or growth.
Bryan Entzminger:I understand that not every podcaster wants to make money.
Bryan Entzminger:Totally fine with that.
Bryan Entzminger:You don't have to make money from your podcast.
Bryan Entzminger:You don't have to make money because of your podcast.
Bryan Entzminger:However, if you're thinking of hiring a podcast editor, there's a good chance that there's some kind of revenue stream going on.
Bryan Entzminger:Or it's going to be really hard to hire and afford a professional editor.
Bryan Entzminger:Just, you know, that, I mean, that's the reality of the situation, right?
Bryan Entzminger:Because editors are not cheap.
Bryan Entzminger:So the first category is the, the idea of podcast production.
Bryan Entzminger:And there are a lot of things that go into production.
Bryan Entzminger:There's the preparation, right?
Bryan Entzminger:There's the actual performance.
Bryan Entzminger:There's the, the post production, all of that kind of stuff.
Bryan Entzminger:And if you start to get overwhelmed, at least for.
Bryan Entzminger:A lot of times, the thing that was easiest to drop off of my plate was the, the stuff that comes before recording.
Bryan Entzminger:And so I often struggled in the idea of content strategy.
Bryan Entzminger:There's a lot more effort that goes into creating a series of 10 episodes around a single topic and trying to get all those
Bryan Entzminger:interviews or conversations or whatever lined up and taken care of so that you can release on a schedule as compared to.
Bryan Entzminger:Interviewing, whoever comes next.
Bryan Entzminger:And I know when I started to get overwhelmed, that was one thing that really felt overwhelming to me.
Bryan Entzminger:Another one falls in the area of planning content, right?
Bryan Entzminger:So maybe a little, maybe a level down from strategy.
Bryan Entzminger:There's the idea that I've got an episode coming up.
Bryan Entzminger:But I need to plan the content for that.
Bryan Entzminger:And that involves everything from potentially research or researching a guest, maybe making sure
Bryan Entzminger:that I've chosen the right guest and vetting them for the quality of the content that I'm looking for.
Bryan Entzminger:It could also include if they're an author reading the book.
Bryan Entzminger:I always liked to read the book because I felt like I couldn't have a really good conversation with an author,
Bryan Entzminger:unless I'd read at least a good portion of the book.
Bryan Entzminger:I didn't always get all of 'em and I was honest with them.
Bryan Entzminger:Right.
Bryan Entzminger:Work at a full-time job, working as a professional editor, interviewing people who have written books, it takes some time.
Bryan Entzminger:Right?
Bryan Entzminger:So I was always honest with people, but at the same time, it wasn't the level that I was looking for.
Bryan Entzminger:And as my production, ebbed and flowed, sometimes that got more attention and sometimes it didn't, and that
Bryan Entzminger:was something that tended to fall off of my plate.
Bryan Entzminger:Now I'll be.
Bryan Entzminger:Transparent with you.
Bryan Entzminger:My podcasting plate is still pretty full.
Bryan Entzminger:And so there are still things that are falling off of my plate.
Bryan Entzminger:Another thing that might be falling off of your plate, or maybe another way to look at this might be kind of slipping
Bryan Entzminger:over the edge and maybe dragging a little bit on the table.
Bryan Entzminger:Could be the actual performance, maybe.
Bryan Entzminger:You're doing the preparation and you're putting it all together, but then when you go to delivery, you don't have the energy.
Bryan Entzminger:You don't have the passion that you used to have, right.
Bryan Entzminger:That could start to be slipping off of your plate.
Bryan Entzminger:Another thing that often tends to slip is writing the show notes, the quality of the titles, all of the things that go into that.
Bryan Entzminger:That's easy to let it slip off.
Bryan Entzminger:In fact, that was one of the things that slipped for me when I was producing the engaging missions show.
Bryan Entzminger:I'll share a little bit more about that in a minute.
Bryan Entzminger:And another thing that sometimes starts to slip for people is the editing, right?
Bryan Entzminger:Maybe you used to spend hours and hours and hours editing.
Bryan Entzminger:Now you've got enough time to record, add the intro and the outro and publish it.
Bryan Entzminger:And this isn't a no judgment zone.
Bryan Entzminger:I'm not saying that you can't do.
Bryan Entzminger:But I don't think that you'd be listening to this show.
Bryan Entzminger:If that's the quality that you wanted to put out now, for me with the engaging missions show, as I shared
Bryan Entzminger:there, there were times when my production schedule ebbed and flowed and my energy ebbed and flowed, and
Bryan Entzminger:my other commitments had all of these ups and downs.
Bryan Entzminger:And so there were times when things started to fall off of my plate.
Bryan Entzminger:One of the things.
Bryan Entzminger:for me was often a consistent struggle when I was doing it was writing the show notes.
Bryan Entzminger:Now I think I'm a reasonably good writer, but I'm not a great writer.
Bryan Entzminger:So for me doing the interviews was pretty easy.
Bryan Entzminger:I did a lot of prep, you know, I tried to think through what I would want to talk about and how to sequence that,
Bryan Entzminger:to make it flow as best I could and try to leave open-ended questions to kind of allow the guest story to come out.
Bryan Entzminger:I, I would try to do all of that kind of stuff, but.
Bryan Entzminger:Coming up with a way to summarize that and to then capture the important points and to put the show notes
Bryan Entzminger:together in a way that I felt would add the most value and that some of this was really kind of internal stuff.
Bryan Entzminger:It was important to me.
Bryan Entzminger:My listeners may not have cared.
Bryan Entzminger:Right.
Bryan Entzminger:But it was important to me.
Bryan Entzminger:And that was one of the things that started to slip.
Bryan Entzminger:And so when I took stock of the things that were not where I wanted them to be.
Bryan Entzminger:That was one of the things that I put down for that show that I wanted to fix.
Bryan Entzminger:And it wasn't too far into that show that I actually hired a.
Bryan Entzminger:It was somebody that I knew from church.
Bryan Entzminger:She was a good writer.
Bryan Entzminger:And so I brought her in and she would listen to the episodes.
Bryan Entzminger:She would write the show notes for me, and then I would go on and publish them.
Bryan Entzminger:And that's one of the ways that I approached that kind of thing.
Bryan Entzminger:So if you haven't already go ahead and pause this recording and think through.
Bryan Entzminger:As it relates to your podcast production.
Bryan Entzminger:Are there things that are falling off of your plate or slipping off of your plate or things
Bryan Entzminger:that seem just the tiniest bit out of reach?
Bryan Entzminger:Go ahead and take care of those.
Bryan Entzminger:Hi, there, I'm dropping in for just a second to tell you about captivate.
Bryan Entzminger:If you're launching a podcast, you're going to need a podcast, media host and captivate is the one that
Bryan Entzminger:I recommend for the serious independent creator.
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Bryan Entzminger:You can also create a network page and you have the ability to drop in ads like this one and a whole bunch of other stuff.
Bryan Entzminger:All features are included in every single plan and plans.
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Bryan Entzminger:You can find more information in the episode notes.
Bryan Entzminger:And if you purchase through that link, not only will you get great hosting, but your purchase will benefit this show.
Bryan Entzminger:And I'd really appreciate it.
Bryan Entzminger:Captivate is what I recommend for the serious independent creator.
Bryan Entzminger:The next category I think of as community or relationships or marketing.
Bryan Entzminger:And because podcasting in my view is a social medium.
Bryan Entzminger:right.
Bryan Entzminger:It's social, we're interacting.
Bryan Entzminger:I would love to hear from you, by the way, if you're interested in reaching out to me,
Bryan Entzminger:bryan@toptieraudio.com, I would love to hear from you.
Bryan Entzminger:Podcasting is a social medium.
Bryan Entzminger:And so part of your job as a podcaster in my book is to engage with your listeners and your community, and
Bryan Entzminger:to make sure that you understand what your audience or your market wants to be, where they are as best
Bryan Entzminger:you can with the time and the resources you have.
Bryan Entzminger:and to share what you're doing, right.
Bryan Entzminger:Because you're making it because it's valuable for somebody.
Bryan Entzminger:And so there are a lot of things that go into that.
Bryan Entzminger:And some of them are kind of the mechanical things that we might think about.
Bryan Entzminger:And some of them are just having time.
Bryan Entzminger:As I think about my journey, some of the places where I tend to struggle, and I'm trying not to
Bryan Entzminger:project on you, but maybe these will speak to you.
Bryan Entzminger:Are the areas of creating customized graphics, like quote cards or images with the guests.
Bryan Entzminger:Face on it or custom graphics for the episodes or that kind of thing.
Bryan Entzminger:Sometimes I struggle.
Bryan Entzminger:And sometimes I still struggle with engagement, right.
Bryan Entzminger:To.
Bryan Entzminger:Be on social media and it's a challenge, right?
Bryan Entzminger:I mean, I've got a job, I've got a family, I've got this business.
Bryan Entzminger:And also sometimes it feels like I need to engage.
Bryan Entzminger:Now, the reality is I love my friends.
Bryan Entzminger:I want to engage with them, but sometimes it does start to feel like it's slipping off the plate, another area.
Bryan Entzminger:And this one actually is difficult for me.
Bryan Entzminger:Is emails or email newsletters.
Bryan Entzminger:Maybe that started to fall off of your plate.
Bryan Entzminger:Another one might.
Bryan Entzminger:Offering people, the places to connect either with you or with each other, maybe having calls or I don't
Bryan Entzminger:know, master classes or some kind of get together.
Bryan Entzminger:I know that I hosted last year as I'm recording this, it was last year.
Bryan Entzminger:I hosted for a few months.
Bryan Entzminger:A podcast mixer.
Bryan Entzminger:And that's something that I couldn't continue because of my time commitments elsewhere, but that was great.
Bryan Entzminger:Cuz we'd get together with anywhere from five to 10 podcasters.
Bryan Entzminger:Some of them would know each other, some of 'em that wouldn't and we'd just talk about podcasting things.
Bryan Entzminger:This wasn't a real great lead generator for me, but it was a great connection point.
Bryan Entzminger:Maybe some of those are starting to slip off of your plate.
Bryan Entzminger:If there's something in this category that kind of speaks to you.
Bryan Entzminger:Just go ahead and make note of.
Bryan Entzminger:The third category that I like to think about is in the area of business and income.
Bryan Entzminger:And like I said, at the beginning, you don't have to earn income because of, or from your podcast.
Bryan Entzminger:However, if you're thinking about bringing on help, that money's going to have to come from somewhere.
Bryan Entzminger:And my preference is always if possible to have that come from either from your.
Bryan Entzminger:Or from something related to your show or from something that your show is enabling.
Bryan Entzminger:Right?
Bryan Entzminger:So I've got a, a client who has a business.
Bryan Entzminger:His business has been subsidizing his podcast for a while.
Bryan Entzminger:And so we're working together to come up with some ways to make sure that his podcast, which is not
Bryan Entzminger:specific to his business can also serve his business.
Bryan Entzminger:Right.
Bryan Entzminger:So there there's a, a tie in there, but that's kind of a side trail.
Bryan Entzminger:When I think about business or business development or that kind of thing, there's certainly the idea of sales calls.
Bryan Entzminger:Some of those things that could fall out or maybe add development or additional outreach or that kind of thing.
Bryan Entzminger:Definitely.
Bryan Entzminger:You know, if you need to do some kind of outreach and you're not getting that done because you're
Bryan Entzminger:making your podcast, well, that may be a long-term play, but you still have that short term gap to fill.
Bryan Entzminger:Right.
Bryan Entzminger:So that's something that you might want to take.
Bryan Entzminger:Note of another thing might.
Bryan Entzminger:if your entire calendar's filled up with production, but you also need to have consulting or coaching
Bryan Entzminger:calls with clients or with prospective clients.
Bryan Entzminger:Well, you've gotta have time available for that.
Bryan Entzminger:Right?
Bryan Entzminger:So that might be something that's falling off of your plate.
Bryan Entzminger:The big one, especially for a lot of content creators and people who provide training or resources or consulting might
Bryan Entzminger:be things like creating courses or tools or things like that.
Bryan Entzminger:That would be valuable for people.
Bryan Entzminger:If that's you, then you'd want to make sure that you're taking note of that.
Bryan Entzminger:Now in my business, the challenge is that I'm always focused on doing the work.
Bryan Entzminger:not on the marketing.
Bryan Entzminger:And I say that it's a challenge in, in reality, it's a bit of a problem and transparently, it's a little
Bryan Entzminger:bit of a perspective problem, but I've really been trying to focus on that as I've been making this show.
Bryan Entzminger:So this show takes some time it's not super time consuming, but it does take some time to produce, however, As I'm producing
Bryan Entzminger:this show, I'm also trying to make sure that I'm making resources for you so that if you're thinking of hiring that
Bryan Entzminger:podcast editor, you've got something to help you through that.
Bryan Entzminger:So if you listen to the end of the episode, you'll be hearing about a resource that you can download
Bryan Entzminger:that might help guide you through this process.
Bryan Entzminger:And that's one of the things that I'm trying to do now, like I said, you may have your own list.
Bryan Entzminger:This is not intended to be an inclusive or an exclusive list.
Bryan Entzminger:Before you go and write that ad, or you think about who you want to hire, or you start posting in Facebook groups.
Bryan Entzminger:Hey, who can recommend a great editor?
Bryan Entzminger:Take the time to think through everything.
Bryan Entzminger:I know it can seem like a long time.
Bryan Entzminger:My goal isn't to make it long and laborious, but I do want you to get what you're looking for.
Bryan Entzminger:Not just what seems expedient right now.
Bryan Entzminger:And that's kind of what this, this episode, this exercise is all about.
Bryan Entzminger:So take the time to think through what is it that's falling off of your plate.
Bryan Entzminger:Not going to try and fix it right now.
Bryan Entzminger:We're just going to try and make that list.
Bryan Entzminger:Next time.
Bryan Entzminger:We're going to talk about something that's maybe related, but a little bit more fun because we're going to be talking about
Bryan Entzminger:needs and some stuff like that, but it's really going to be around trying to define the style that you're looking for.
Bryan Entzminger:And that's all I'm going to say about it right now.
Bryan Entzminger:If you want to catch that, you're going to need to subscribe to the.
Bryan Entzminger:You'll find that@higherpodcasteditor.com slash listen, get it absolutely free delivered to your favorite podcast app.
Bryan Entzminger:You'll get the entire back catalog and every episode that's released in the future that's higher podcast, editor.com/listen.
Bryan Entzminger:Hope to see you next week.
Bryan Entzminger:If you'd like to be able to get the clarity you need in order to avoid making a hiring mistake, be sure to download our
Bryan Entzminger:guide 15 questions to ask before hiring a podcast editor, you can find it at HireAPodcastEditor.com/15questions,
Bryan Entzminger:and it'll be linked up in the show notes.
Bryan Entzminger:It's totally free.
Bryan Entzminger:We don't require an email address or anything like that.
Bryan Entzminger:We just want to make sure that you have the tools that you need to make the right decision for you.
Bryan Entzminger:That guide has the questions we'll talk about on this show.
Bryan Entzminger:Some instructions and suggestions.
Bryan Entzminger:Even a place to take notes.
Bryan Entzminger:If you want to get even more out of it, though, be sure to subscribe to this show at HireAPodcastEditor.com/listen
Bryan Entzminger:and share it with the rest of your team.
Bryan Entzminger:Your work is important.
Bryan Entzminger:Now.
Bryan Entzminger:Go out there and make a great podcast.