Meet Jaime

Jaime is a coach's coach.  She sees individuals’ God-given talents, helps them connect to their true calling and courageously step into the vision of their future self. After 20+ years of developing employees in multiple family business leadership roles, Jaime has created an innovative, holistic approach that evokes rapid, transformative growth. When Jaime isn’t hosting her podcast "The Business is You!" or leading her coaching firm Believe Crew, she loves to kayak and hang out with her husband and 6 sons.

So what's your vision? What's your why?

So when I first started coaching, I was actually in a family business in a leadership position, but it was more like a position of leadership. And yet, I didn't know anything about it. I didn't know a lot about myself, I just, you know, again, I was in the family business. And so, you know, you just help wherever you can. And eventually, you know, you start to get into positions where you know, more than someone else about that. And so, you know, maybe it's the right position, maybe it's not, but I wanted more, I wanted to be better at management at leading more, how could I be a better person. And so I started hiring a coach as well as getting trained on how to be a coach. And yet, I mean, in the family businesses that I was in, my dad was a serial entrepreneur. And so there was constantly a new business that we were starting. And so when I looked into the coaching industry, I was like, What is this? How do you start a coaching business like this just doesn't even make sense. There are no guidelines or rails, it felt like to me, and so I wanted and I could see this vision of like, how could we make coaching? How can we make it more possible for entrepreneurs to get coaching and to get it from a variety of coaches from one source? And how do we make it easier for coaches, to have a business without needing to do all the things themselves find all the people you know, all the VAs all the social media, posting, and so believe, whose vision is just this hub of coaches working together, and then ultimately, towards that bigger vision of empowering individuals to recognize, you know, their gifts and talents and be able to work in those gifts and talents. Like we're all called to something different. So we want to help, you know, create a community that can empower individuals through the power of coaching does that explain it in a short couple of sentences? 

So what are some resources for business owners?

Well, I love to think about who can help, you know, who are we called to work with? And not just like, How can I do this myself? I feel like business owners when they're first starting in business, it's like, like you said, the hat closet is really deep. And sometimes we don't even permit ourselves to spend the money because we're like, well, I need to be making money first. And it's sort of a chicken in the egg concept like how do you know? Do I need this person? Or do I need a client first? And what I found is that it comes down to being true to our values, like what you value, what is so important to you that it's worth investing in because that's what your business needs. And that's what you need. And really, resources can be as simple as software, it can be as simple as a business bestie a power partner, you know, someone that you have on the calendar once a month that you connect with because they're, you know, maybe a referral partner, maybe there's someone that works with your clients. Before After you do, like resources can come in, in the form of people software. I'm just sorry, every industry has its own, like associations. You know, sometimes there are connections there. But I love to think about what can we create. That's so amazing because we've partnered with other people on our journey.

If you could go back to your 20-year-old self, what would you tell yourself to do more or less of or differently with regard to your professional career?

So at 20, I was starting or leading the beginnings of a furniture studio, which was, again, another one of my dad's ideas that I ended up being the person to lead it without any support or help. And I also was a new mom, you know, young baby newly married, so it was like all the things right around 20. And I spent so much time over the last 20 years learning, learning everything about the business, a small business Bible, you know, every book, I could check out everything I could get my hands on for all the different I just wanted to learn, I wanted to soak it up, I wanted to, you know, have the best businesses I could create. And then we ran into all these bumps along the way, you know, my parents had been entrepreneurs my entire life. And my mom died of cancer. And my dad ended up with, you know, these different things that were limiting us in business. And I couldn't figure out why we were running into these walls. And so ultimately, for the last 20 years, I've studied, why is business a struggle. Like what does it take to do business? And often what I found is it isn't the business itself, it's our mind, our mindset, and so. And back then, my parents also did not hire a lot of outside professional services for help, like going to therapy wasn't a thing, and asking an attorney or an accountant wasn't a thing. And so we did a lot of it ourselves. And what I would go back and say, to my younger self is it's okay to pay for help. Like, it's okay. Somebody else may have walked that road already. But I was brought up to believe that they probably didn't have the answers either. And so you know, just keep trudging through. That's the answer.

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Hey everybody, Lori Highby here. Welcome to the social capital podcast. Our show notes are found at social capital podcast.com. To you the

about marketing strategy tips, all podcast episodes, and any upcoming events, you might see me yet. If you'd like to connect, just make sure to

Jamie white. Jamie is a coaches coach, she sees individuals God given talents helps them connect to their true calling, and courageously step

and six sons. My goodness, Jamie, welcome to

the show. Thank you so much.

You have a lot of testosterone in your household. We do. I went to a

women's conference and I just walked in and I was like, whoa, I'm not in the same place. This is a lot more estrogen than I'm used to

wow, wow, that's gotta be something. Hey, well, let's let's talk about belief crew a little bit. So what's your vision? What's your

So when I first started coaching, I was actually in family business in a leadership position, but it was more like a position of

I wanted more, I wanted to be better at management at leading more, how could I be a better person. And so I started hiring a coach as well as

guidelines or rails, it felt like to me, and so I wanted and I could see this vision of like, how could we make coaching? How can we make it more

ultimately, towards that bigger vision of empowering individuals to recognize, you know, their own gifts and talents and be able to work in

so you said like, making helping coaches not do all the things all the time? How do you help them build their business without actually

So what I love to do, like there's the the Quadrant for different businesses, right you have the job up in the top left corner where you can

them to join our community, offer free events within the community, invite their clients to a community, instead of just like one on one coaching

what do you really need? What are the basic things that coaches need to be able to just go, I just want to coach, like, I don't want to have to deal

And so for coaches, we just really primarily focus on what what does it take to create a, a successful one on one coaching business.

Let's talk about resources for business owners demand Yeah, that's that's a lot of helping to create efficiencies and not doing all the

Well, I love to think about who can help, you know, who are we called to work with? And not just like, How can I do this myself? I feel

first. And what I found is that it really comes down to being true to our values, like what do you value, what is so important to you that it's worth

your clients. Before After you do, like resources can come in, in the form of people software. I just sorry, every industry has its own, like

Yeah, I love that. And I love the power partner, or I call it like my accountability partner sometimes, you know, and sometimes it's just

Right, right. Can I call and vent with right now? Like?

Sometimes you just got to do that. But there's some there's like our release that happens with that too. Absolutely. It's off the

Our head, there's a whole nother layer.

Oh, yeah. Yeah, but just having having that building that network is so important. And having I always like to say that the value of

Yeah, and what's interesting, because we were in multiple businesses before, but every industry required a new network. Like, I could

thought the obvious, since I'm looking for antique mall vendors would be to put an ad in an antique mall magazine, or reach out to people that were

look in the right area.

Yeah.

Yeah, that's fun. Well, this is a great time to pause to hear a quick message from our sponsors.

Social capital is sponsored by Keystone click OK to Milwaukee, Wisconsin Keystone clique is a strategic digital marketing agency focused

All right, I got a fun question for you. Now. If you could go back to your 20 year old self, what would you tell yourself to do more of

This is a huge question, Laurie. I mean, that like,

so are fighting back.

No kidding. So at 20, I was actually starting or leading like the beginnings of a furniture studio, which was, again, another one of my dad's

could get my hands on for all the different I just wanted to learn, I wanted to soak it up, I wanted to, you know, have the best businesses I

studied, why is business a struggle? Like what does it take to actually do business? And often what I found is it isn't the business itself, it's our

Somebody else may have walked that road already. But I was really brought up to believe that they probably didn't have the answers either. And so you

Yeah. Wow.

That's, that's big. Aha, I think reflecting back for you, right? Yeah. Wow. All right, I'm gonna give you the opportunity to

Oh, I would love to know, a little bit more about why you're based out of Milwaukee, Wisconsin.

Well, we're based out in Waukesha, Wisconsin, because that's where I live. I love it here. Actually. I think the city is a hidden gem.

plenty of things to do in the wintertime. I like to say that for the most part I can get anywhere in 20 minutes or less. Yeah, yeah. So yeah, it's

My My mom is from that area. And so we would go down quite a bit as kids so it does feel like a second home for me too. I definitely so but

what we do Yeah, we offer we have clients all over the country. Yes. Yeah. But and I've got some remote team members that are in

So what is your why? What was the initial first year? Like? Also after you

had that? Yeah, the initial idea? Yes. So this year we're celebrating 15 years. So amazing, my initial why and where it is today

help me come to that conclusion, because I had a lot of it was really gray and foggy for the longest time. And once I got, I got down to this root,

That's huge. Getting to the bottom of your why for a business owner, I mean, we could talk about this for a long time. Because, you know,

myself deeper. And I love that you found that why? Thank you. So your Y has changed and shifted. But what was that first year like in business? I

was so young and ignorant. And,

you know, I didn't know what I didn't know, you know, and that was I think the part that was really challenging. And I was definitely

that's made a huge difference in my business over the years.

Someone recently said, I think I've heard this multiple times over the last year, that when we when they got clear on their No. And when they

Yeah, I'm still kind of finessing that. But I'm getting I feel like every year I get closer and closer and more narrow and zoned in on

Yeah. I have one other question. I don't know how long I get here. How many more questions do I get to ask?

I mean, I normally let one, but we'll let you.

Go. So I have this idea that I'm developing that visionaries and businesses. Really the bet the business itself would benefit from the

Hmm.

That's an interesting question. I know I agree with this, like time for me to recharge and everything. And to just think, you know,

to know, because I was, you know, basically an implementer. If we kind of work off that model of like a visionary implementer. And every time

that's my that's my theory, or what is it called when

you're working on something? I'm working on this idea that I think companies benefit. Yes, yeah. I think companies would benefit from

I agree. 100% time to think time to process and like diagnose Who's all of those things? Yeah, I find I do most of that, like at night or

challenges, issues, sometimes, like going for a walk and listening to a podcast, you know, just trying to like, Give me time to process and ever

That's really helpful, even for other business owners to know that this is what's happening. Like sometimes we think that business owners are

You can get me on your show. as many questions as you want. Yep. All right. As we're getting near the end here, Jamie, if anyone was

believe your.com? Right. We'll include

that in our show notes. Thank you so much for being on the show today.

Thank you. Thank you so much for inviting me.

Absolutely. All right. Well, this wraps up our episode of social capital. A huge thank you to Jamie wait for taking the time to

That's all for this episode of the social capital podcast. Visit social capital podcast.com For shownotes more episodes, and to see who will