“Much of what I've encountered throughout my career is people building a campaign to keep the organization happy versus meeting a clear, objective goal.” –Ben Webb

(Did you miss Part 1? You can find it here.)

Which department is accountable for a nonprofit’s revenue?

If you said fundraising, you’d be with the majority. But according to Ben Webb, CMO of International Justice Mission (IJM), you’d only be partly right.

Ben believes that when we view marketing as a revenue partner, marketing becomes a powerful culture builder—capable of amassing valuable insights, building trust between teams, upholding organizational excellence, and transforming the hearts of donors.

And in this conversation, he shares the exact process they use to accomplish that at IJM.

After this special marketing-focused episode, you’ll walk away with a reframe on storytelling in nonprofit marketing, an understanding of how to combat the “nothing’s working” challenge of nonprofit marketing today, and why accountability to results is such an opportunity on nonprofit teams today.

Find links to resources mentioned and key takeaways in the show notes for this episode: https://www.futurenonprofit.com/ben-webb-part-2/