Shownotes
My guest today is Melissa Litchfield is a 35-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she’s been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic. She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic.
In today’s episode, Melissa gives us a great deep dive into paid ads with a focus on Meta advertising. We cover:
- When a business should start using paid ads
- Where paid ads should drive traffic to
- What cost per lead means, what that cost looks like, and how it works
- What is working well right now with Meta ads, what targeting looks like, and how to get creative with ad copy and messaging
- What pixels and conversion API’s are and how they work
- Where to place ads, how long to run them, and how testing ads works
Resources & Links:
Connect with Melissa:
Connect with Mya:
Make sure to hit subscribe so you never miss an episode!
