My guest today is Melissa Litchfield is a 35-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she’s been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic. She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic.

In today’s episode, Melissa gives us a great deep dive into paid ads with a focus on Meta advertising. We cover:

• When a business should start using paid ads
• Where paid ads should drive traffic to
• What cost per lead means, what that cost looks like, and how it works
• What is working well right now with Meta ads, what targeting looks like, and how to get creative with ad copy and messaging
• What pixels and conversion API’s are and how they work
• Where to place ads, how long to run them, and how testing ads works

Resources & Links:

• Funnel Babes Blueprint Optin
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Melissa:

• Follow on Instagram @litchfieldmedia
• Follow on TikTok
• Check out her Website
• Connect on Linked In

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe so you never miss an episode!

Mentioned in this episode:

Join IG University!

IGU