Show Information

Episode Number: — 108

Date: September 29, 2025

Duration: 36:57

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest Contact Information

Guest: Bo Rogers

Company: Resideo / Honeywell Home

Guest Website: — Resideo Pro | Professional Support For Contractors & Experts

Gift to listeners: Conference registration fee is $0 for Connect 2025 (you cover travel & hotel).

Summary

Bo Rogers traces a lifetime in the trades—from learning HVAC as a teenager to leading contractor programs at Resideo. He shares the moment sales clicked after a Tempe bootcamp, how implementing a real process changed his business, and why he’s stayed 15 years post-Honeywell spinout. Then we dig into Connect 2025 (Oct 22–25, JW Marriott L.A. LIVE): separate HVAC general session and breakouts, the high-energy Innovation Showcase, new launches like Elite Pro powered by Pro IQ and a dehumidifier, plus a unified First Alert app experience for the smart/connected home. Bo explains why the event is free to attend (sponsors + Resideo pick up on-site costs) and how the real ROI comes from community, networking, and—above all—implementation.

Takeaways

• Implementation beats information. Training only pays off when you put it to work in your pricing, sales steps, and follow-through.
• Connect 2025 is built for HVAC. Dedicated general session, HVAC-specific breakouts, and a hands-on Innovation Showcase.
• New Resideo launches. Elite Pro (powered by Pro IQ) and a dehumidifier debuting at Connect; distributors will have stock by showtime.
• One-app smart home. The First Alert app aims to unify comfort, security, locks (Schlage/Yale), and Genie garage control.
• Cost to attend. Registration is free; meals/events covered on-site. Attendees handle airfare and hotel.

Chapters

00:01 – Welcome + why Bo’s story matters

00:52 – Family roots: octopus furnaces to blower kits

03:30 – Teen installer, pride in the trades, and why AI can’t replace field work (yet)

05:24 – Tempe sales bootcamp: discovering a real process

08:57 – Implementing fast: sales spike and pricing up

11:00 – Selling the business; moving to Arizona; working for others

14:31 – Joining Honeywell (2010) → Resideo spin (2018); roles serving contractors nationally

19:35 – What makes Connect different; community across security & HVAC

26:22 – Innovation Showcase: hands-on demos + product sneak peeks

27:18 – First Alert app: unified smart-home control

29:27 – How to register; what to expect on-site (meals, exec access)

31:59 – Dates & venue recap (Oct 22–25, JW Marriott L.A. LIVE)

33:43 – Why it’s free + the power of community

35:24 – Wrap-up & see you in L.A.

Keywords

#HVAC #HomeService #Resideo #HoneywellHome #Connect2025 #LosAngeles #J WMarriott #LALIVE #SalesProcess #Implementation #SmartHome #FirstAlertApp #Dehumidifier #ElitePro #ProIQ #PremierProPartner #ServiceNation #CertainPath #Nexstar #Trades #Contractors #Arizona #Wisconsin #Tempe #Phoenix #Leadership #Networking #IndustryEvent #FreeRegistration

Mentioned in this episode:

Homeservicehoorah.com

Welcome back to another episode of Freedom Blueprint podcast. I'm your host Justin Deese. And today we are joined with Beau Rogers from Resideo and Honeywell. And we'll talk a little bit about that. But I asked Beau to come on today because there's a couple of things I wanted to talk about. Resideo has a really cool conference coming up called Connect 2025. We'll get into that. But even before we get into that, I want to talk a little bit about Beau's story because

He's got a pretty unique story on how he even got in the industry. I think it's kind of fascinating. So, Beau, welcome to the show,

Hey, thanks for having me on. super excited about being on. So thanks for taking some time and inviting me.

Yeah, yeah, absolutely. So let's let's get down and dirty. Let's talk about how you even ended up in the HVAC space.

Well, I'm going to say it was almost predestined. ⁓ I share the story all the time. My family's been in the, and specifically my dad got into the HVAC business as a heating man in the late 50s working for a company called Holland Furnace Company. And ⁓ he used to sell, you

furnaces for those that are listening and who are back east know what an octopus furnace is a gravity-fed furnace that would be in the middle of a basement and with big ductwork that would come off and heat would rise out of it get so hot heat would rise out of it you know and my my pop started with that company and in fact they they they built a blower kit that would

basically be installed next to that furnace to actually drive the air into the space as opposed to using just straight gravity and he was tasked with selling those as a a a younger man and ⁓ So, you know, it was you know kind of interesting and kind of fun But that's that's how like that's how he got started in the business and ultimately Moved his way through the business and started his own company and you know and and you know ⁓

I turned out to be, or ultimately I become like a lead installer at 15 years old. I think I shared this story with you. I'm like this pimple-faced kid rolling up to a house and I had this older gentleman who would drive me because of course I was too young to have a driver's license, but I'm showing up at people's houses going, hi, I'm Bo and I'm here to install your furnace. So I've been, as I tell everybody, I've been in the business doing it since I could carry a toolbox. ⁓

I always wondered like what would life be like not being in the, ⁓ know, in heating and air conditioning space, right? Not being, you know, in this comfort business that we're in. And ultimately, I don't know, right? Because I never tried anything else. Well, that's not fair. tried, I thought I would like to be a cook ⁓ one time. So I was working for an EC company or a heating company in Wisconsin. And I said to the guy, I'm quitting and I'm going to go.

I'm gonna go be a cook and a chef. And he's like, what are you talking about? And he gave me like a dollar an hour raise, so I stayed. ⁓ And so that was the closest I got to getting out of the business. And so with that said, I've never done anything other than heating and air conditioning my entire adult life. And legitimately, I am so proud of the work we do and the impact that we have in people's lives every day.

I get kind of fired up and I get passionate about what we do because we truly make a difference. I've been able to build a good life for myself and for my family and it's a great place to be, legitimately a great place to be. Something that AI can't and won't be able to take from us, right? The ability to fix an air conditioner or a furnace or put a ladder along a roof line to climb up on top or something like that.

so our runway is is is you know infinite the opportunities we have are infinite as well

Well, and even if they

figure out how to replace the ⁓ critical thinking and the hands on, it'll be, it'll be past our generation. So, which at that point just creates other things. So, no, that's, that's pretty awesome.

yeah, for sure.

Yeah, for sure. Maybe.

Yeah, maybe there'd be some robots that make might make their way out right now. I think they got some delivery to pizza delivery robots that can kind of get a pizza to your door. But until that thing can get downstairs and somebody's basement or up on somebody's roof or in their attic, we're safe for this probably for at least 50 years.

Yeah, I agree with that. Yeah, I agree. So, okay. So you were in Wisconsin, you were heating an air and then, ⁓ then what happened? I think you made the trek across the country, didn't you?

Yep, from Wisconsin. Eating in there.

Yeah, so ⁓ my wife and I had just gotten married. ⁓ We just celebrated 28 years marriage together, 30, which, gracious, I can't tell you how appreciative I am that she chose me and still continues every day to choose to build a life with me, right? But we had just gotten married ⁓ and I was growing my business in Wisconsin.

Congrats.

And one of my distributor partners came to me and they said, hey Bo, we think you would get value out of the sales training class that's gonna be down in Tempe, Arizona. And I'm like, hmm, okay. Now, I would challenge most people who do sales every day, and even some sales tax salespeople,

Are really a salesperson or do you mostly take orders? And I'm not saying that, I'm not saying that, you know, there's no shade here, right? It's just, I thought I knew how to sell. And what I realized was I didn't have a process. But it took me having to go to,

Mmm.

Tempe Arizona to Tempe Mission Palms in downtown Tempe, leaving Milwaukee on a cold and kind of dreary and ⁓ early March day and show up in Phoenix, Arizona in early March. If you've ever been here, it's pretty spectacular.

Hey, wait, wait, I wanna

give him a spoiler alert. Where do you live now?

So I live in the greater Phoenix area, live in Mesa, Arizona. And so this is really important. Yeah.

Sorry. I just wanted to paint that picture of you left Wisconsin, gray injury

showed up in Arizona and you're like, ⁓

legitimately. So make sure you get me back on course because this can happen. But my wife and I, we we we landed in Phoenix Sky Harbor, walked out the door and I'm like, wow, this is the place for me. We took back in the day there was no Uber. So we took a cab over to the hotel and we're kind of walking around.

downtown Tempe and for those that don't know that's where Arizona State University is at and we show up this really great resort called the Tempe Mission Palms and You know the first night we're there we're sitting out on the on the upper level where they have the hot tub and stuff and they're bringing us drinks and I said to my wife Man, it would be pretty great to live here fast forward about nine months later, and I mean we made the decision to move but

Before I can do that though, yeah, before I can do that, I was stuck inside for five days taking a sales training class by Steve Howard and Bootcamp, ⁓ learning a real sales process. And that was really eye-opening for me. that, once you learn, that's when you become successful, when you actually learn a system, okay? And again, I don't spend a lot of time on that.

Right as soon as.

always thought I could sell, once I ultimately learned the system, then I realized I got lucky more often than not. And when I didn't make sales, it wasn't because they didn't like my offer or my price or anything else, it was something else. And it takes you some time to work through that and quite frankly to learn now.

And so, yep, so I went back to Wisconsin. Yep, yep, and started selling like crazy. And it was almost immediate, right? Because of course, I saw something literally just before this podcast pop up in my feed. ⁓ And the person who had made the post had talked about how, ⁓ you know,

Well that, okay. So you went back. you, you, you got the mo the knowledge bombs. You went back to Wisconsin, started selling like crazy.

whether you take training someplace or you go to an event or whatever the case may be, most people don't do the most critical thing afterwards, which is implement.

Hmm.

You know, they go and get the knowledge and they'll be like, that was pretty cool. But then they don't go and implement it in their business. Well, I made it a point to implement it in my business as soon as I got back. Now I had a small little air conditioning company at the time. had five people working for me. We were growing, but is anybody that's started an air conditioning company, heating air conditioning company from scratch understands, you know, the challenges there. And I know you've had discussions on that and your book really, really highlighted that, right?

And sometimes just because you bring in more revenue doesn't mean everything is actually doing doing better

But anyways, I implemented what Steve Howard and the bootcamp taught me and my sales increased dramatically. And then I also raised my price too because I thought, oh, maybe I can make a little bit more money. I did that after I started selling more because now all of a sudden I had more jobs and I didn't have enough people to do the jobs.

the implemented it and ⁓ you know things are going things are going well but you still have in fairness right you still have to use right ⁓ and my wife and i as i think i mentioned earlier we we're young right

Mm-hmm.

Yeah.

I want to, I want to highlight something you talked about earlier, because I know a lot of times people will say, you know, what's the silver bullet? What's the magic pill? And you said it, it's implementing. It's, it's, it's wonderful to learn so many things, but man, if you don't implement it, it doesn't do you any good. So, so, okay. So, so you moved from, from the, assume you sold your business. What? Okay. Sold your business. And did you start a new one in Arizona?

Yeah.

Yep, Yep, sold my business.

No, you know what? I'll tell you legitimately, ⁓

But I, anyway, the answer is no. I didn't start one in Arizona. I actually decided I wanted to go to work for somebody for a little bit. ⁓ I had been on my own in some form or fashion since like I was 20. ⁓ Whether it was doing some contracting work for some other heating and air-cushing folks around town and in Chicago. ⁓ I was on my own, always running around, and I thought, you know what? It would be nice maybe to get just like a paycheck.

right you know sometimes just pay check maybe maybe you know what what what call these things like retirement for one k kinda things right maybe that would be pretty good let me give that a try for a little bit so again i'm like twenty seven i think twenty seven is when we move from ⁓ when when we move from ⁓ wisconsin to arizona because twenty seven

Yeah.

So at that point, eight or nine years of hustling. Again, I'm gonna go back to your book where you talk about hustling since that time when you had that, you get home and your wife finds out, Kristen finds out that yeah, they de-hired you, the company you were working for that you're doing really well at. Exactly. So I thought, no, I'm gonna work for somebody. ⁓ And ⁓ I had met a couple of guys. ⁓

They politely asked me to go somewhere else.

and I'd gotten a couple different job offers in Arizona and my wife and I were like, well, if we're gonna do it, we gotta do it now. Because other than having a business that was growing, you know, I had a plan. I had a goal. ⁓ I wanted to do a million dollars by 1999. And ⁓ I finished, by the time I, I my business late 98. And now a million dollars doesn't, mean, hell, I, in fairness,

last year selling air conditioners before I got this job, did 3.2 million, right? But, you know, at $1,500 furnace changeouts, it takes a long time to get to a million bucks.

I was

going to say minimum wage at that point was like $4.15. So for the younger generation to understand a million dollars was a big number back in the day.

Yeah, yeah. So... ⁓

Yeah,

yeah, and so I so so my first year in business, you know whether it was doing subcontractor work and the other stuff I did I Think it done like 60 grand, right? And so I didn't hit the number. I'll be you know, I'm not gonna brag I didn't hit the number I didn't get to the million but I got to like 928,000 so it's pretty dang close and so but nonetheless, I decided I'm gonna move and we moved and

been out here since, three kids, know, mortgage, car payments, all that kind of stuff. And, but I went to work for a company out here called Air Conditioning by Jay, really good company, really great company. Worked for them for a couple years and, and ⁓ then ⁓ quite frankly, I went to work for ⁓ a number of AC companies here ⁓ in the Phoenix area. ⁓ And you know, you quickly learn some are good, some weren't good.

yeah. Yep.

and I got approached by.

because my brain will go on to something else. But for 15 years I've been working for this company because it's such a great place to work. I feel like we make really great products that our customers can trust because their customers are relying on it. I love the work I do, the people I work with, and then ultimately people like you that I get to work with out in the field every day. So it doesn't get boring.

So what does

your role look like today with Residio?

Yes. Yeah, so that's a great question. So I should, let me just go back to where I first started with the company. When I first got started with the company, my job, my role is what we call it residential distributor rep, where it was my job to go see our local distribution partners to make sure that those distribution partners had product on a shelf that you, when you had your Pizzas Paradise and so forth, could come in and get it and install it and take care of your homeowners.

And we actually had two roles locally. And the second role in the market is what we call the CDS or Contractor Development Specialist, whose job was to go see AC contractors and talk to them about the products that Honeywell had and how they can solve ⁓ homeowners' issues and concerns, right, to allow you to be able to take care of that for the homeowner.

Certain path and next are those three groups. I get to work with contractors throughout the country and then Last year, I guess maybe 18 months or or so I was given one more task to do which was to build out to build out our own version or Lack of a better word our own version of a best practice group What we call our premier pro partners on our security side of the business. We've been doing it since 91 and

management team is like, we've got a lot of great contractors that we work with and we want to provide them with some extra care and recruit people into that program, what we call our Premier Pro Partner program. So that's the other, I guess, fourth job I do with the company, you know, besides all a bunch of little stuff. So I am busy all the time. ⁓ Sometimes I'm in front of this computer more than I would like to be, because my favorite thing I like to do is go out,

meet with you guys in the field, help you solve problems for your customers, right, and make their lives better. That's what I love doing the most.

Well, and probably your fifth job is you travel a lot. So that's...

Yeah, yeah, I travel a lot.

Yeah.

So if, if, ⁓ if any of you end up at any of the shows this year, next year, whenever there's probably a good chance that Bo's going to be at, at a show that you will be at, which, okay. So speaking of show, let's talk a little bit about connect. ⁓ I will tell you honestly, last year was the first year I had ever been to connect. Fantastic show. amazing speakers and, ⁓ yeah, so I'm,

Yeah.

I'm really pumped. year when I went, didn't really know. thought, okay, we'll check it out. It's cool. and this year I'm really excited about it. So tell us a little bit about connect.

Yeah.

⁓ But so I was tasked with you know getting some contractors into the space you know where is that the JW Marriott? ⁓ You probably recognized last year when you went we always we tend to go to really great locations and really great venues ⁓ and almost always Yeah, that's almost always a JW Marriott of some sort I will do some Hilton's every now and again, but our management leans towards Marriott's and high-end Marriott properties

amazing hotel.

But anyway, we're at the JW Desert Ridge up on the north side of Phoenix, an amazing property. And ⁓ the first year, in fairness, there really wasn't much for an HVAC contractor. We had no breakout sessions. We had nothing. We said, come and show up and have an opportunity to ⁓ network with some security contractors, or we call them dealers. And interestingly enough, ⁓ they have a lot of the same issues that we have.

They've got labor issues, finding skilled labor, finding leads and finding technicians, and then driving loyalty with them. The same issues that we have, they have as well. And so you have an excellent opportunity to really ⁓ network and meet.

Yeah.

least the set of moments in what we're doing here. Then 23 got better, 24 was your first year. And you know, from 20, 23 to 24, what we what we learned from our from all the attendees was, hey, that was pretty cool having these these these comfort guys over here, right? But

Mm-hmm.

I don't know if I want them in our general session. now you move the 24 and now 25. We'll get that in in just a minute. We've got separate breakout sessions and agenda, especially specifically for it. And we have a separate general session just for the HVAC people. And then of course we will have keynote speakers stuff that everybody will be at. And then legitimately we have really, we have excellent parties. like I don't know, you shouldn't come just for the party, but.

you know, you can come for the party. Yeah, whatever it takes, right? You can come for the party. The trip is worth the party, right? And invariably, it's always a themed party. a couple years ago in Scottsdale, was like Greece night, right? So dress up like a Greece characters or something like that. And you had people showing up and like, was it the Thunderbirds or what were they called in Greece, right? The gang.

Whatever it takes to get you there.

⁓

yeah. I don't remember what they were called, but yeah.

right something like that yeah then last

year was your favorite rock your first rock concert you ever went to right and so lots of cool stuff and and and

⁓ We keep learning from the attendees what they like, what they would like to see, and I think you hit on it right. It's a really great event and there's a lot of great information, again, whether it be interacting with some security guys that you thought you might not have anything in common with, or certainly working with and meeting with and interacting and networking with other HVAC professionals. Again, sharing best practices, ⁓ finding common ground.

right commiserating or or or quite frankly ⁓ know sharing wins and in in in in boasting and bragging to right all that

I tell you what I thought

was really cool. A couple of things last year that were, that really stood out to me that I liked one. ⁓ you guys had a, had a keynote clay Scroggins and I'd never heard of him before. Ironically, I just read his book. Not knowing he was going to be there, read his book. it was fantastic. It was amazing. obviously Matt Michelle was one of the keynote speakers. He did amazing. ⁓ you, I don't remember their name, but you guys had this band that like played the piano and saying, and

yeah, yeah yeah. Yeah,

yeah, yeah, yeah. Yeah, yeah.

It was like the seven Zachs or I don't know, something like that.

Those guys were, those guys were awesome. But, but what I really liked was the way you guys had the showroom floor set up and, walking back there and learning about all these new things you guys were working on. And, ⁓ it was cool. Cause I came back and I had like three from the team. was like, we got to have this and this, and it was great because you know, most of us, especially anybody who's who has this kind of technical mindset.

We're very kinetic learned, like we have to touch and feel and, ⁓ see the thing. like the training board was rad man to watch how that thing worked. And, ⁓ and then there was a dehumidifier that was perfect for Florida. So yeah, so that was some, some highlights for me, not to mention, mean, JW Marriott.

They do it upright.

It's a nice place, yeah, Yeah, so we call that the innovation showcase and that's always our first night. We show up the first night, ⁓ we'll have our sponsors that'll be, usually, like you said, we ring it around the outside, all of our sponsors will be out there, an opportunity to learn from them or to get some more information about what they do. And then of course we will have our section where we show off all of our cool stuff. This year, ⁓

Yeah, it's not too bad.

Mm-hmm.

I think I could say the name out loud, but we're calling it Elite Pro powered by Pro IQ. That's launching imminently. The dehum that you alluded to, ⁓ that's launching at Connect. In fact, distributors will have it their stock ⁓ by the time Connect happens. It'll be in their inventory, just like Elite Pro will be in their inventory. ⁓ And you'll be able to see our...

Nice.

pretty much how we've been building out our ecosystem. And I think we've talked about this a lot, right? The connected home or the smart home, there's a lot of chatter around that. And there's a lot of people who are in that space. We're in that space. ⁓ And I think we're uniquely positioned because we're the largest manufacturer of security products in the world. Most people don't know that, but Resideo is. In fact, it used to be Honeywell, but when they spun us off, it came with us, right?

And so we have the ability to obviously protect people's homes with our security products and they all work together. And we also have some, we're also bringing a one app experience to a homeowner. Right now, whether they have a security system or not, or if they have smart lights or not, or a...

Front door or Alexa or all these things a homeowner has to go to multiple different places to access the smart products in their home Well, we're bringing that all to one app what we call our first alert app and in that you'll be able to control your comfort From one location you'll be able to unlock and lock your front door You'll be able to access camera and the doorbell directly from that same app and then we have some integration with

So again, I was talking about locking and unlocking door. That's integration with both Schlage and Yale. And then Genie garage door openers. You'll be able to open and close your garage door from there. And we've got some more stuff that we're working on. So now instead of having these disparate apps everywhere that you have to go to, you can actually just go to one place and access it all. ⁓

Nice.

I have

that and I, am your perfect customer because I have that and it drives me crazy. And I'm like, how do I even our door at our house? I just asked my wife the other day, was like, I don't know how to operate it. Like I don't have an app for it. so no, that's, that's pretty cool. I'm and I've, you had to get me set up on all that, man.

Yeah.

Yeah, we'll take care of it. You know we will.

Nice, nice. So ⁓ for anybody who wants to join the Connect 2025 event, how would they get more information about it?

Yeah, so unfortunately URL, you and I were just speaking about that before we started. The URL to go sign up is pretty long, but I'll get you a link that you can post, ⁓ but it's pretty straightforward. In fact, I would say if you were to do a Google search for Connect 2025 LA, it will probably pop up. But I've ⁓ got a one-pager I can send to you that you can post as well. But you click through, you sign up.

Perfect.

um... about the only thing we asked for you quite frankly is or the only thing we need from you quite frankly is to show up once you show up we'll take care of you from there we'll provide all your meals uh... it's not even it's not it's it's not uncommon that even after the event you know the evening event is over and you end up in the bar afterwards uh... that people are like hey I'm kinda hungry and I'm like oh are you maybe we'll go get pizzas and

Some guy will walk back with three pizzas downtown Tampa with three pizzas to feed the bar afterwards, right? But I promise you, we'll take good care of you when you get there. There'll be a lot of great information from again, our innovation showcase to our breakout sessions that we're having to the ability to quite frankly, most of our executive team will be there.

president of the company will be there along with our vice president of sales. There'll be product marketing people there. There'll be a lot of people that you'll have an opportunity from our company to interact with and give us everything. We want it all. We want it unvarnished. We want the platitudes and we want the things that we could work on. We want it all. I mentioned earlier, I've been with the company 15 years. The longest I've been anywhere in my entire life.

you don't stick around this long if you're not working for a really great place and We we care about our customers Right, which is which is you guys right? ⁓ Because we should care about the end consumer we want their experience to be the absolute best so we want it all right ⁓ Not saying we can give you everything but you know a lot of times when you bring something to us that you think you need Right if we can work it in and it makes sense. We will you know and

Yeah.

I mean,

the bottom line is you can't fix the problem if you don't know it exists. So.

100 % right like we can think

we're the greatest ever but you know if we're in an echo chamber and no nobody shares us any different we won't

Fantastic, what's what's a remind us of the dates?

Yes, so it's October 22nd through the 25th. It's gonna be in LA at LA Live, at JW Marriott at LA Live. You can either fly into ⁓ LAX, or think you can also come into John Wayne Airport as well. They're about equal distance to get to LA Live. ⁓ And yeah, you come in, spend a few days. Maybe after that, if you wanna go see Disneyland, for those that's never been, it's not far from there.

you can make a can make a trip out of it just besides this I think

I'm just gonna say it, I love California. Now I love living in Arizona for a lot of different reasons, but man, ⁓ if you haven't seen the beaches or anything else, you stay a couple days, you either come a couple days early or stay a couple days after, there's so many great places to go see and to go do in the greater LA area. Heck, just going and seeing Hollywood and the Walk of Fame, they do call it Hollyweird, right? But.

That is pretty cool.

You know you go see the walk of Fame,

It is, holy weird.

right? That's a lot of fun to go do and it's free You can go see the big Hollywood sign in fact you can get behind it You can't get down to the sign, but you get behind it. You can look out over LA There's a lot of really great things to do in LA for a couple of days, and it's well worth the trip

And for anybody who's looking for Bo and I for a couple days before, we'll probably be hanging out on Muscle Beach. Getting ripped.

hundred percent showing you which way it

is right yeah hundred percent yet check out Venice Beach if you haven't been there check it out go to Santa Monica Pier that's a lot of fun and cool to do yeah there's so much

Yeah. Santa Monica Pierce. is so cool. So ⁓ let everybody know

what is the, what is the cost to attend this event?

Actually, there is no cost. Other than your time, right? That's right, that's right. That's a promo code. That's exactly right. Yeah, so it goes back to what I mentioning earlier. I know there's some other events where they charge for it. You know, we pay the bill. Other than you get there, your hotel and your airfare, right? We'll take care of you when you get there.

But only for listeners, the Freedom Blueprint podcast gets free admitt... That's your promo code.

and then I would just say that then of course our partners and our our our sponsors you know they help offset the cost it's not inexpensive to do but we do it because ⁓

Naturally, we want to show you all the cool stuff that we've that we're working on but more importantly We want to build a community it truly truly truly is about the community I mentioned it earlier one of my jobs and quite frankly It's been my major focus this year has been building on our premier pro partner network on the comfort side and And I will tell you it's not about how much revenue you do a year with us while we want it, right? We don't do this as a charity

It's about community, right? Giving people a place to go where they can lean on others so you don't have to do anything on your own. And that's what Connect is all about. Connect is all about community.

Fantastic. And all this information is going to be in the show notes, but again, reminder, October 22nd through the 25th connect 2025 Los Angeles, California at the J W Marriott. And for anybody listening to this podcast, it's free. You just have to tell them where you heard about it from. It's free. Come out, come hang out. ⁓ Bo and I will be there. Kristen will be there as well. ⁓

Yep, we'll be there.

So yeah, we're gonna be hanging out, but Bo, I appreciate you coming and hanging out and we'll see you in a couple of weeks, man.

Yeah, I'd do it. ⁓

Yes, you will. Looking forward to it. For sure. Yeah, thanks for having me.

Yeah, thanks for coming to Hanging Out, man.