There are so many quotes out there about not looking backward and to just keep moving forward. However, if you want to create a Pinterest strategy for your business, it’s important to take a quick look at the history of this platform. Let’s chat about it.
Episode Highlights:
The Early Days of Pinterest
The Glory Days of Pinterest
The Stock Market Days of Pinterest
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Transcripts
Stephanie 0:00
There are a lot of quotes out there about the importance of not looking backwards if you want to keep moving forward. I appreciate this sentiment, but if you want to create an effective Pinterest strategy for your business, it's important to take a quick look backwards at the history of this platform. So let's chat about it.
Stephanie 0:22
Hey there, teacher, business owner, it's time to give your bank account a break and pause that ad campaign. I'm your host, Stephanie Royer, and I'm going to show you how to pay less for traffic.
Stephanie 0:34
Welcome back to the podcast. We are going to keep talking about Pinterest this week. Last week, we kind of busted a few common myths that you might hear about Pinterest and for this week, though, I thought it would be good for us to just take a look back at where Pinterest started and kind of the process they went through to get to where they are now, because I think it gives us a really important perspective when we start to create an effective Pinterest strategy. There's this quote by Winston Churchill that I love. It says, the farther backward you can look, the farther forward you can see. And I can easily liken this quote to Pinterest marketing, there are a lot of people who stumble onto Pinterest and they only look at the here and now of what's working and what Pinterest can do for their business. Right then they start using the shiniest of shiny things to see quick results. But then as soon as that shiny thing stops working, they bounce they aren't able to see that Pinterest could be a long term source of traffic, because they didn't take the time to look back at all of the ways that Pinterest has boosted the visibility of online business owners over the years. So in this episode, we're going to look back just briefly at the history of Pinterest. My hope in doing this is that you can just see a longer future with this platform, instead of chasing the latest and greatest flash in the pan. So first, let's talk about the early days of Pinterest.
Stephanie 2:15
st was officially launched in:
Stephanie 5:12
From:
Stephanie 8:13
le bit about Pinterest of the:
Stephanie:
I'm sharing all of this Pinterest history with you for two reasons. First, I think it's important to see how Pinterest has evolved over the years. Because if you're new to using Pinterest, and you hear people spouting off their opinions about Pinterest not working anymore, knowing the history of the platform, it will just give you some context about what they mean when they say that, you'll be able to take those opinions with a grain of salt and not get discouraged. The other reason I wanted to share this timeline was, in case you've been around for a while listening to those dates that I shared, can you identify the last date that you truly took a look at your own Pinterest strategy, because, as you just heard, there have been some major changes on Pinterest, even in just the past two years. So if the last time you adjusted your Pinterest strategy was in 2020 or even 2018 it's probably time to take another look to make sure that your strategy matches up with the current Pinterest climate. But don't worry.
Stephanie:
Staying up to date with Pinterest doesn't mean you have to chase every shiny new thing. In fact, that's why I came up with the concept of pragmatic pinning. It's a very realistic approach to using Pinterest that keeps you from panicking every time there's a new algorithm update. My course, bring your own traffic, walks you through this pragmatic pinning strategy. So just head over to stephanieroyer.podia.com and you can get started on the course so that you can update your Pinterest strategy with current best practices.
Stephanie:
Thanks so much for listening to today's episode. If you enjoyed this conversation, I'd love it if you could share it with a teacher biz bestie. You have created high quality resources. Now let's help teachers find them. I'll see you next time.
