Lisa Schoneville’s journey is a powerful case study in the difference between owning a job and owning a business. From counting out pennies to afford nappies to building two multi-staff companies that operate entirely without her, Lisa’s story is a masterclass in resilience and strategic systemisation.

What happens when your "flexible" business starts consuming 60 hours of your week? For serial entrepreneur Lisa Schoneville, it was the catalyst for a radical change in strategy. In this episode, Dr Brenda Hector talks with the founder of a thriving cleaning company and a specialised property management firm—both of which now operate with only 5% of her direct involvement.

Lisa shares her raw and inspiring journey, from leaving a secure bank management career to counting out £7 in copper jars just to buy nappies. We dive into the importance of "straight-talk" from your accountant, why she pays her staff above minimum wage, and the unique employee benefits (like 24/7 counselling) that have supercharged her team's loyalty.

Key Takeaways:

• The Entrepreneurial Shift: How to move from being a "busy fool" to building an income that doesn't rely on you.
• Staff as Assets: Why valuing staff with better pay and mental health support leads to higher retention and growth .
• The Power of "Yes": Jumping into opportunities (like serviced apartments) even when you don’t yet know the "how" .
• The Freedom of Choice: Why money isn't just about wealth—it's about the ability to choose how you spend your time .