In this episode, I speak with product innovator Charles Shert about how to develop and launch a product idea.
If you’ve ever had an idea for a product but felt unsure where to start, this conversation is for you. We talk about solving real problems, creating rough prototypes and using customer feedback to shape your design. You don’t need perfection to begin; progress usually starts with curiosity and willingness to test your idea.
Charles shares how he moved from identifying a simple problem to building and refining a patented product. We also explore why understanding your customer is more important than adding complicated features when you are learning how to develop and launch a product idea.
If you are sitting on a product idea, this episode is a gentle reminder that small steps matter, persistence counts and testing early can help you move forward with confidence.
Find Charlie here:
Website: https://getthemozy.com/
Pinterest: https://www.pinterest.com/getthemozy/
Facebook: https://www.facebook.com/getthemozy
Instagram: https://www.instagram.com/get_the_mozy/#
YouTube: https://www.youtube.com/@getthemozy
Chapters:
00:00 Introduction
01:00 Finding a real problem to solve
04:00 Designing products using thermodynamics principles
07:00 Moving from prototype to sellable product
10:30 Using Kickstarter to validate demand
12:00 Starting sales through small markets and events
14:30 Marketing physical products online
16:30 Learning from product development mistakes
18:30 Simplifying product ranges for efficiency
20:40 Advice for first time product creators
23:20 Persistence in entrepreneurship
24:30 Final thoughts on product ideas
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Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
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