In this highlight episode, we revisit some of our favorite moments from Season Five of Brand Story. The conversation reflects on what it takes to build brands people believe in, how marketers should think beyond surface-level metrics in a zero-click landscape, and what it means to lead creative work with intention.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/season-five-favorite-moments/

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Chapters:

(00:00) Introduction

(1:05) Happiness Advantage — Mark Lester (Ep 90)

(4:02) Zero-Click Marketing — Rand Fishkin (Ep 91)

(6:28) Collaborative Leadership — Aya Baeshean (Ep 87)

(9:55) Brand Transformation — Simon Hill (Ep 97)

(12:51) Building Brand Loyalty — Phyllis Rothschild (Ep 95)

(15:35) Keeping Creativity Alive — Brian Thibodeau (Ep 98)