“Storytelling” sounds great in your marketing plan, but successful marketers must go beyond the buzzword when leading with customer-driven stories.

This week, Tom joins Julie Sullivan, VP of EdAdvisory Marketing at Bright Horizons, in the studio to unpack why authentic, peer-driven narratives are moving the needle better than polished brand soundbites can. Grab a drink and join us for happy hour as we learn from an industry leader how you can use the right stories to maximize your marketing outcomes.

For the episode research and reference materials, visit stirlingbrandworks.com.