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Radio's NEW Responsive Challenge - Lon Helton, Country Mastermind
Episode 1737th November 2022 • Brandwidth On Demand • David Martin & Kipper McGee
00:00:00 00:20:22

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In times of uncertainty and change, who better to ask that a bona fide Radio Hall of Famer?

Lon Helton our guest is perhaps best known to listeners nationwide as the longtime host of one of Radio’s most popular radio shows Country Countdown USA with LON HELTON. This true Nashville Insider is well-known by all the Stars who keep him on speed dial!

In his spare time, Lon is also the Publisher of Country Aircheck, and is also Editor of the Mediabase Country Chart.

Lon’s trophy case is packed to the rafters with awards from every radio organization that matters, and just recently, he was inducted into the National Radio Hall of Fame!

Key Takeaways you won't want to miss:

(03:25) Lon shares the one thing the industry as a whole is doing pretty well in our evolving mediascape, and shares what could (or SHOULD) be done better.

(05:12) From his position, Lon sees a lot of people making career advancements, on-air, in programming – or both! With budgets and openings shrinking, not growing, he notes some commonalities between those who are making moves and those who aren’t?

(07:06) With the COUNTRY FORMAT experiencing fragmentation into Hot Country, Classic Country, Young Country, and others, Lon shares where he sees the format heading next.

(09:43) So Lon reveals the first things he’d look at if he were taking over a Country radio station today, and what needed to happen to make it an even bigger inner?