During Shoptalk Europe 2023 in Barcelona, industry leaders converged to explore the key themes shaping the retail landscape - both directly on stage and indirectly in conversation or based on repetitive themes. The event threw a spotlight on the value of a test-and-learn approach, the growing impact of Gen Z, the questionable relevance of the metaverse, the potential of AI, and the ever-present complexity of retail transformation. Join Oliver Banks in this episode as he unpacks these themes, offering a critical reflection on the dynamic retail landscape and how these evolving trends could influence your business strategy and instigate transformative change.

Listen to this episode to:

• Explore the value of a test-and-learn approach and understand why this mindset is more crucial than ever in the dynamic retail sector.
• Delve into the world of Gen Z and consider the potential pitfalls of treating this demographic as a homogenous group.
• Dive deeper into the two buzzwords that have dominated recent retail conversations: the Metaverse and AI. Learn how you can effectively monitor and leverage these technologies for your business.
• Discover the factors that lead to the enduring complexity of retail transformation. And find out how you can get involved in a way to change this. 

Show notes are at www.obandco.uk/238.