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023: Use Creative Thinking to Move Innovation From Strategy to Reality with Marque Kabbaz
Episode 239th March 2021 • Made For More • Ally Nitschke
00:00:00 00:43:07

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Have you ever asked yourself what the more successful companies do differently that makes them so successful? Is it their market understanding, their customer focus, or maybe a visionary growth strategy?

Yes, all these factors can play a part in a company’s fortunes, but one thing makes all the difference. We know that they don’t develop innovative ideas by a stroke of good luck because luck is not guaranteed. 

The one thing that makes them win consistently and attract the best talent is cultivating a culture of innovation. They build frameworks within their teams that support consistent strategic and creative thinking. They understand that every new day packs new problems that require different problem-solving techniques.

Unfortunately, only a small proportion of organisations are giving their employees room to be creative, and even fewer are cultivating a culture of innovation.

That’s why we are pleased to have with us today Marque Kabbaz, an industry leader in the strategic and creative thinking space.

We talk about building a culture that promotes innovation, the evolution of design thinking, and how innovation is slowly taking over our everyday lives.  

Topics we Discussed Include:

  • Getting to know Marque Kabbaz (03:35)
  • Resilience in the creative industry (06:20)
  • Combining creative and strategic thinking to develop creative problem-solving skills (12:15)
  • Innovation as a mindset (15:45)
  • Building a culture of innovation (18:15)
  • Why forward-thinking Organisations are prioritizing innovation (21:00)
  • How Isobar stands out through startup accelerated thinking (22:11)
  • How innovation is slowly creeping into every aspect of our lives (30:10)
  • Dissecting Marque’s BCII program at UTS (32:25)
  • The evolution of design thinking (36:08)
  • Top 5 tips for leaders and upcoming leaders (37:25)

Connect with Marque Kabbaz on  LinkedIn

Connect With Ally Nitschke

Madeformore.com.au

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www.madeformore.com.au/23

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