Artwork for podcast Jonny Ross Fractional CMO
#44 Nailing your Value Proposition and creating a B2B Competitive Strategy
Episode 4411th November 2021 • Jonny Ross Fractional CMO • Jonny Ross
00:00:00 00:44:01

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Do you want to learn the basics of competitive strategy and how to develop your B2B value proposition?

It is episode 44! Michael Field from EvettField Partners joins us to share his expertise in market analytics, competitive analysis and customer research, which leads to the development of your value proposition and go-to-market strategy.


We ask questions like who are you afraid of? Finding out the fears and anxiety our customers have to help us find our superpower and our kryptonite!


Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!


#ValueProposition #CompetitveStrategy #MarketAnalytics #MarketingStrategy