"You can do it… you really can. I mean, you don't have to be a victim of your circumstances. Whatever you can come up with, whatever passion you decide to store down in your belly, you can make it - or whatever big idea you have in your brain - you can make it come true. And I think that it's just a blessing to be in a position where you can inspire other people as well."
In pursuit of her life-long passion for doing hair, LaTarah Edmond left her marketing career to build Good Hair Day Salon in Duncanville, Texas. An alumnus of the Goldman Sachs 10,000 Small Businesses program, LaTarah speaks with MCAAD president Kerry Healey about her genesis story, her difficulty in raising capital in a high-risk industry, the importance of mentorship, and her challenges during the coronavirus pandemic.
"…in the Black community, unfortunately, the Black salons have a stigma of being unprofessional. I personally had not seen an upscale Black salon… So, I started visiting all of the upscale salons that were Black-owned in Dallas and I was like, “Oh my gosh, I'm your client! I'm your demographic! How are you letting people know that you exist?””