Welcome back, product bosses! Today, I’m talking with Alyse, the creative mind behind Toci Mom, who sells stylish, breathable, and versatile nursing covers that blend in with your wardrobe. Alyse has seen significant success selling her product on Amazon and Etsy but is unsure where to focus or how to optimize her marketing efforts to continue growing her business. Alyse believes driving traffic to her own website might be the key, when in reality she actually needs to leverage the platforms she’s already seeing results on!

In this episode, we discuss the importance of driving your own organic traffic to Amazon if you’re selling there, why you need to gather leads from social media and convert them into email subscribers, and how to overhaul your Instagram content to find what actually works. Remember, you do not need a huge following on social media to be successful!

Tune in to get inspired by Alyse’s journey and learn actionable tips you can use in your own product business to effectively optimize your marketing and sales channels, no matter where you’re building your brand or selling your products.

Resources:

• Learn more about Toci Mom
• Follow Alyse and Toci Mom’s journey on Instagram
• If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
• If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this EP

• Grab your free trial of Shopify today by clicking here.
• Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.