Tom Marriot: A punk's guide to busting digital marketing myths - MAF206

This week my guest is Tom Marriot, who describes himself as a digital marketing punk.

For many, digital marketing is a black art surrounded by jargon and mumbo jumbo. And perhaps some agencies like it that way.

I talk to Tom about busting the digital marketing myths and how we can make it easier for everyone.

Welcome to episode 206 of the Marketing and Finance Podcast..

We chat about:

• Why DIY marketing is more accessible than ever
• How some agencies are using underhand tactics
• The ‘Punk’ approach to marketing
• The importance of transparency
• Why Tom educates his clients on how tools work
• Why you should be selective with the platforms you’re using

Who is Tom Marriot?

Tom says he’s had a varied career, but he was always interested digital marketing and worked for several agencies. He’s a millennial, growing up as the internet developed and digital communications exploded.

He imagined a glittering world of technological advancements, but the reality was somewhat different. He believes that some agencies have given their clients the wrong idea about digital marketing and tarnished the industry.

His intention with Digital Marketing Punk is to show people that marketing isn’t as difficult as they think and to help them remove their fear. He’s worked with both big-name companies and start-ups, and says the smaller companies are his passion.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk