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Adam Goyette Explains Why The B2B Playbook is Broken
Episode 3520th September 2022 • Demand Gen U •
00:00:00 00:45:05

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Is traditional B2B marketing dead? With every brand out there reading from the same playbook, it’s harder than ever to stand out and grab your audience’s attention. So, what can marketers do instead?

In this special episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata, speaks with Adam Goyette, Founder of Curdis, about why the traditional B2B playbook should be tossed out. They explore some overlooked areas of marketing, common trends in online advertising, and how to do things differently.

Find out:

  • Why B2B marketing is broken
  • How you can start doing things differently
  • Which elements of marketing you shouldn’t overlook

To learn how to avoid relying on the same playbook as everyone else, tune in to hear Adam and Mark’s tips for B2B marketing success.

0:00 – 2:10 Intro

2:10 – 4:55 Adam explains the most important lessons in his career

4:55 – 6:41 Why people are still working from the same old playbook

6:42 – 9:19 Why it’s up to marketing leadership to forge a new strategy

9:19 – 14:19 How to start marketing differently

14:19 – 16:41 How to set realistic goals

16:41 – 22:18 Why you need to create a culture of trying new things

22:18 – 27:55 How to review new marketing campaign ideas

27:55 – 31:04 How you talk about your product makes all the difference

31:04 – 32:10 Why you should keep an eye on the competition

32:10 – 36:08 Why ad creative needs to get people to stop scrolling first and foremost

36:08 – 38:11 Overlooked areas of ad campaigns

38:11 – 40:47 The top marketing trends Adam is noticing

40:47 – 44:01 Adam explains how he runs through new marketing ideas

44:01 – 45:04 Outro