What does transparency really mean in the context of business and marketing? and how it can impact lasting client relationships and business growth? We get it, it’s not easy to answer those questions. That just means it’s time to work on building trust through transparency.

This week’s episode of the Growth Engineers, hosts Dean Isaacs and Atiba de Souza delve into the concept of transparency and its profound impact on fostering lasting client relationships and driving business growth.

00:00 Intro
00:34 What is the concept of transparency in business and marketing?
01:57 Why is transparency in business crucial and where does it start?
05:55 How does transparency impact team roles and communication?
10:12 What is the importance of transparency in team culture and client communication
11:52 What role does transparency play in building trust in the field of marketing?
15:18 How can transparency be leveraged in marketing and messaging?
19:54 What is the key to effective marketing messaging and transparency in business?


Connect with us on Social Media:
🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/

📌 Dean’s Social Media Links:
Company: http://thevantagegrp.com/
Instagram: https://www.instagram.com/deanisaacs1/
Linkedin: https://www.linkedin.com/in/deanisaacs/
https://www.linkedin.com/company/vantage-group-llc/
Facebook: https://www.facebook.com/Vantage-Group-260330903990315/

📌 Atiba’s Social Media Links:
Website: https://clientattractionpros.com/
LinkedIn: https://www.linkedin.com/in/atibadesouza/
TikTok: https://www.tiktok.com/@theatibadesouza
Instagram: https://instagram.com/atibadesouza
YouTube Channels:
Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
Build Your Team: https://www.youtube.com/@BuildYourTeam

#GrowthEngineers #AtibaAndDean #MarketingStrategy