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F.U.T.U.R.E
Episode 4328th March 2022 • The Home Inspector Marketing Podcast • Coach Blueprint
00:00:00 00:12:17

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The future depends on you, and there are 6 things you should focus on to achieve success in your future.

If you want to reach Mike or have a question for him, contact us at hello@coachblueprint.com

Transcripts

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Hi, this is Mike Crow and I run a home inspection business.

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In fact, I've run a couple of home inspection businesses.

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You true joy for me though, has been helping literally thousands of

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home inspectors build really solid home inspection business as well.

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We can help a single man operation be able to do over $300,000 a year.

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Maybe all the way up to $400,000 a year as a single inspector.

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Even better for me is the 80 plus companies that we have helped

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be able to build million dollar home inspection businesses.

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I would like to help you be able to do the same thing.

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the future depends on what you do now.

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You want to have fast revenue growth.

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These six things are important.

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This is what future stands for.

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F U T U R E.

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Future fast revenue growth.

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. It all starts with fast revenue growth.

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If you don't have money coming in, nothing else happens.

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So when people tell me I don't need money, I don't need more inspections.

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You know what I like to tell people is that my dad once said, and we heard

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this from a speaker and I don't like the saying, but it makes a point.

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You can lie to your employees.

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Sometimes you can lie to your vendors sometimes, but don't lie to yourself.

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Now the truth is me and dad.

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Hate line.

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But don't lie to yourself.

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Don't tell yourself I don't need more inspections.

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Can you imagine, go ahead and look in the mirror and say that

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to yourself with a straight face.

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I don't need more inspections.

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How long do you think it'll be before you don't have enough inspections?

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If that's the crap you're feeding your brain, we all need to make sure

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we're taking care of the inspections.

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And then with that comes you surfing market share.

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It took us two hours to come up with the word user.

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We went through every dictionary, looking at everything.

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And when I saw usurp, I went, that is it.

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I am taking market share from anybody and everybody.

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And unless you have 30% market share in your area, and by the way, if you

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do, then we need to expand your area.

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But unless you have 30% in your area, you got market share to.

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Okay.

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And I have, I have no hard feelings towards my competition.

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None whatsoever.

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Sometimes people say, man, you are mean, I am not.

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I'm willing to give them a job any day of the week.

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Absolutely.

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So you start market share.

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You should be measuring your market share.

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I loved watching.

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Texinspec go from 1% to 2%, to 3%, to 5%.

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We are now at 7% of market share.

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I want 20 minimum.

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Okay.

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Now tackle and mitigate risk.

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And I'm going to tell you a secret.

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My dad taught me a couple of these six items and I learned them and I went

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to college and got a marketing degree and I learned a couple more of them.

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And then I heard this guy speak and I realized, there's six.

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He says there are six things you have to do to grow a stable, successful business.

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One of the ones I missed was tackling and mitigating risk.

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I had an inspector come into town, start doing color photos.

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I had agents literally go, Hey, look, he's doing color photos.

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And it goes, yeah, but we don't want to do those because, and

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then I made every stupid excuse.

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We all know now color photos is like, if you're not doing them, like, oh my gosh.

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Okay.

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But he was the first one to do them.

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And, but I ignored him.

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I ignored the risk.

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And before I knew it, he had six inspectors.

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Okay.

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And by the way, when I went and spoke, 15 years ago, he was sitting

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on the front row, And then he went back and kicked my butt some more.

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Okay.

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You've got to tackle and mitigate risks.

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You've got to see it coming.

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You've got to be able to step aside, dad.

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And I used to say, there's a silver bullet in full swing

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and it's headed our direction.

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Okay.

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Did you get that here?

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Let me try again.

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There's a silver bullet coming my direction.

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Okay.

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Anybody ever watched rockery files used to watch a lot of Rockford files

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to Hogan's heroes, Rockford files.

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I think they have something in common.

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I'm not sure, but at one point the doctor is fixing him.

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He goes, man, two inches to the left and you'd be dead.

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And he said two inches to the right.

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They would have missed me completely.

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You got to tackle them mitigate risk.

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Then you've got to upgrade talent yearly.

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One of my best friends runs a a hundred million dollar company.

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I love this guy.

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We talk, we share, we.

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And he said 10 years ago, he said to the company, he was growing.

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I will not be the CEO.

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You need 10 years from now,

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but I am going to become the CEO.

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You need 10 years from now.

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I was not the person that needed to be able to do what this community

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is doing today 15 years ago.

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But every day I work on becoming the leader.

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This community needs to be able to make sure we help people

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help themselves and others.

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And by the way, my coaches guide me sometimes on that.

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If at some point you need to stop being an inspector and start running the.

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So it's kind of a tough thing, but you've got to update your talent yearly.

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Then you need to make sure you have rewarding profitable growth.

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Now I'm going to tell you this was number six.

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This was, this was the second one that I did not really focus on.

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I'm not money oriented.

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I've never been money oriented.

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I've been people oriented, but I think mark, Victor Hansen said it.

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The best thing you can do for the poor is not be one of them.

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The more money you make, the more people you can help.

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That was my version of that.

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And I've lived by that my entire life.

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Now I will tell you that every now and then you need a lot

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of money to move something.

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Some leverage.

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And then the last one, and this is one I kind of knew, and I've been

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learning over the years, you have to engineer culture and stay on purpose.

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You have to engineer culture and stay on purpose.

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You engineer culture, by some of the signage you have

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hanging in your, your office.

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We visited Jerry's office and it was so motivational.

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We went back after we visit his office.

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I said, I'm not going to ask you.

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What's one thing you learned.

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I want to ask you.

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What's one thing you read on his walls that inspired you.

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There were so many, nobody did a repeat.

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What do you keep in front of you to inspire you?

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My office has all kinds of things hanging there to inspire me.

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Some of them are pictures.

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My dad gave me this cool little thing of a guy in business that

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has all these foul drawers open and everything I have that framed.

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One of my people framed it for me and hanging on my wall.

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So I see it every day.

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When you come to Texas inspect, you're going to see one whole wall of stuff

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that I stored from start to finish.

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In fact, I think I have it here with me.

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I think I have our very first Christmas card that we sent out, which was

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hand drawn by my dad, but we saved it because that's part of our culture.

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And one of the things that you want to do is understand where your past was,

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so that you can move on to your future.

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So those are kind of important things.

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Now, I want to introduce you to a new word that Jonathan introduced

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me to Jonathan, how do you say this?

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Say Kojo say Kojo.

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Now here's the thing is Jonathan decided he wanted to learn how to speak Japanese.

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So pretty cool thing.

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So he started listening to this pod, listening and teaching him and he

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taught me this word, Cinco, Joe.

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We went to Walt Disney world and there were Japanese people in line.

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I said, I just want to find out, do you know what the word say?

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Kojo means?

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And they looked at me like, never heard that.

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Okay.

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Japanese people in line got this word that I heard from somebody that's studying.

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Japanese said Kojo, never heard of that.

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Never heard of that.

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Got this word that somebody taught me, say, Kojo, you ever heard of that?

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Never heard of that.

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Jonathan.

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You just embarrassed my son.

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Okay.

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Say Kojo.

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Does it exist?

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Does it?

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The guy I thought he was pulling.

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So we went back and listened to the podcast.

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It does exist.

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Say Kojo.

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Now if I went to somebody, all right, so there's some young people in here.

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Zack, if I said that is fly, do you know what I mean?

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Stand up, tell everybody that is fly means.

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That is awesome.

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How many people did not know that?

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Can I see a show of hands?

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Some of you just don't want to admit it.

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I get it.

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It's okay.

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I want you to know, we hired a young lady at the office the other day, and

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we were filming me and my dad that scene with the shoes and all that.

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And she went by and went.

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You are fly.

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And I went, thank you so much because I have younger kids

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that taught me what that meant.

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But if I were to go ask a hundred people, do you know what if I were to say you are.

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Nobody would know what it means by the way, during my dad

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years, I don't know what it was.

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Okay.

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But it went from groovy to cool to you are the bomb.

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Okay.

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That is fly.

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Okay.

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And by the way, there's others out there that I'm not even going to try

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to embarrass myself by messing up, say Kojo means hitting on all cylinders,

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say Kojo means hitting on all cylinders.

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How many of you remember your very first car?

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There is mine.

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My dad helped me buy that.

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I remember that car.

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My dad helped me buy that.

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I paid, I think $300 cash for it.

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Susan used to call it dirty diaper, yellow.

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But she dated me in it.

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And every six months I had to change the spark plugs out on that because the

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spark plugs would stop working properly.

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Do you know what it's like to drive a car?

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When one of the spark plugs is not working and yet poof.

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Poof.

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Okay.

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If not fun.

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Now imagine if two of the spark plugs ain't working, how many of the spark

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plugs have to stop working before the car?

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Won't start probably two, three.

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And so I used to carry extra park plugs in the trunk of the car just so I could

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change them out sometimes after school.

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Okay.

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I know what a spark plug socket looks like.

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I see one today.

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I go, Ooh, spark plug socket.

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It's very specialized socket.

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All right.

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You need to be hitting on all cylinders.

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You need all six of those items in your business.

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Does that make sense?

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So you need fast revenue growth.

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You need to be taking market share.

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You need to tackle and mitigate risk.

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You need to upgrade talent yearly.

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You need rewarding, profitable growth, and you need to engineer

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culture and all that good stuff.