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The future depends on you, and there are 6 things you should focus on to achieve success in your future.
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Who is Mike Crow?
Mike Crow is a Marketing and Business Expert who has built and managed multiple 7-figure businesses, including two 7-figure inspection firms.
For the past 15 years, he's coached thousands of other inspection business owners and has personally helped 100+ companies grow to $1,000,000+ in annual revenue. He has also helped multiple single-inspector operations earn 6-figure annual revenues (some surpassing $300,000).
Mike can teach any entrepreneur how to systematize and market their business to achieve their personal and professional goals.
Transcripts
Hi, this is Mike Crow and I run a home inspection business.
Speaker:In fact, I've run a couple of home inspection businesses.
Speaker:You true joy for me though, has been helping literally thousands of
Speaker:home inspectors build really solid home inspection business as well.
Speaker:We can help a single man operation be able to do over $300,000 a year.
Speaker:Maybe all the way up to $400,000 a year as a single inspector.
Speaker:Even better for me is the 80 plus companies that we have helped
Speaker:be able to build million dollar home inspection businesses.
Speaker:I would like to help you be able to do the same thing.
Speaker:the future depends on what you do now.
Speaker:You want to have fast revenue growth.
Speaker:These six things are important.
Speaker:This is what future stands for.
Speaker:F U T U R E.
Speaker:Future fast revenue growth.
Speaker:. It all starts with fast revenue growth.
Speaker:If you don't have money coming in, nothing else happens.
Speaker:So when people tell me I don't need money, I don't need more inspections.
Speaker:You know what I like to tell people is that my dad once said, and we heard
Speaker:this from a speaker and I don't like the saying, but it makes a point.
Speaker:You can lie to your employees.
Speaker:Sometimes you can lie to your vendors sometimes, but don't lie to yourself.
Speaker:Now the truth is me and dad.
Speaker:Hate line.
Speaker:But don't lie to yourself.
Speaker:Don't tell yourself I don't need more inspections.
Speaker:Can you imagine, go ahead and look in the mirror and say that
Speaker:to yourself with a straight face.
Speaker:I don't need more inspections.
Speaker:How long do you think it'll be before you don't have enough inspections?
Speaker:If that's the crap you're feeding your brain, we all need to make sure
Speaker:we're taking care of the inspections.
Speaker:And then with that comes you surfing market share.
Speaker:It took us two hours to come up with the word user.
Speaker:We went through every dictionary, looking at everything.
Speaker:And when I saw usurp, I went, that is it.
Speaker:I am taking market share from anybody and everybody.
Speaker:And unless you have 30% market share in your area, and by the way, if you
Speaker:do, then we need to expand your area.
Speaker:But unless you have 30% in your area, you got market share to.
Speaker:Okay.
Speaker:And I have, I have no hard feelings towards my competition.
Speaker:None whatsoever.
Speaker:Sometimes people say, man, you are mean, I am not.
Speaker:I'm willing to give them a job any day of the week.
Speaker:Absolutely.
Speaker:So you start market share.
Speaker:You should be measuring your market share.
Speaker:I loved watching.
Speaker:Texinspec go from 1% to 2%, to 3%, to 5%.
Speaker:We are now at 7% of market share.
Speaker:I want 20 minimum.
Speaker:Okay.
Speaker:Now tackle and mitigate risk.
Speaker:And I'm going to tell you a secret.
Speaker:My dad taught me a couple of these six items and I learned them and I went
Speaker:to college and got a marketing degree and I learned a couple more of them.
Speaker:And then I heard this guy speak and I realized, there's six.
Speaker:He says there are six things you have to do to grow a stable, successful business.
Speaker:One of the ones I missed was tackling and mitigating risk.
Speaker:I had an inspector come into town, start doing color photos.
Speaker:I had agents literally go, Hey, look, he's doing color photos.
Speaker:And it goes, yeah, but we don't want to do those because, and
Speaker:then I made every stupid excuse.
Speaker:We all know now color photos is like, if you're not doing them, like, oh my gosh.
Speaker:Okay.
Speaker:But he was the first one to do them.
Speaker:And, but I ignored him.
Speaker:I ignored the risk.
Speaker:And before I knew it, he had six inspectors.
Speaker:Okay.
Speaker:And by the way, when I went and spoke, 15 years ago, he was sitting
Speaker:on the front row, And then he went back and kicked my butt some more.
Speaker:Okay.
Speaker:You've got to tackle and mitigate risks.
Speaker:You've got to see it coming.
Speaker:You've got to be able to step aside, dad.
Speaker:And I used to say, there's a silver bullet in full swing
Speaker:and it's headed our direction.
Speaker:Okay.
Speaker:Did you get that here?
Speaker:Let me try again.
Speaker:There's a silver bullet coming my direction.
Speaker:Okay.
Speaker:Anybody ever watched rockery files used to watch a lot of Rockford files
Speaker:to Hogan's heroes, Rockford files.
Speaker:I think they have something in common.
Speaker:I'm not sure, but at one point the doctor is fixing him.
Speaker:He goes, man, two inches to the left and you'd be dead.
Speaker:And he said two inches to the right.
Speaker:They would have missed me completely.
Speaker:You got to tackle them mitigate risk.
Speaker:Then you've got to upgrade talent yearly.
Speaker:One of my best friends runs a a hundred million dollar company.
Speaker:I love this guy.
Speaker:We talk, we share, we.
Speaker:And he said 10 years ago, he said to the company, he was growing.
Speaker:I will not be the CEO.
Speaker:You need 10 years from now,
Speaker:but I am going to become the CEO.
Speaker:You need 10 years from now.
Speaker:I was not the person that needed to be able to do what this community
Speaker:is doing today 15 years ago.
Speaker:But every day I work on becoming the leader.
Speaker:This community needs to be able to make sure we help people
Speaker:help themselves and others.
Speaker:And by the way, my coaches guide me sometimes on that.
Speaker:If at some point you need to stop being an inspector and start running the.
Speaker:So it's kind of a tough thing, but you've got to update your talent yearly.
Speaker:Then you need to make sure you have rewarding profitable growth.
Speaker:Now I'm going to tell you this was number six.
Speaker:This was, this was the second one that I did not really focus on.
Speaker:I'm not money oriented.
Speaker:I've never been money oriented.
Speaker:I've been people oriented, but I think mark, Victor Hansen said it.
Speaker:The best thing you can do for the poor is not be one of them.
Speaker:The more money you make, the more people you can help.
Speaker:That was my version of that.
Speaker:And I've lived by that my entire life.
Speaker:Now I will tell you that every now and then you need a lot
Speaker:of money to move something.
Speaker:Some leverage.
Speaker:And then the last one, and this is one I kind of knew, and I've been
Speaker:learning over the years, you have to engineer culture and stay on purpose.
Speaker:You have to engineer culture and stay on purpose.
Speaker:You engineer culture, by some of the signage you have
Speaker:hanging in your, your office.
Speaker:We visited Jerry's office and it was so motivational.
Speaker:We went back after we visit his office.
Speaker:I said, I'm not going to ask you.
Speaker:What's one thing you learned.
Speaker:I want to ask you.
Speaker:What's one thing you read on his walls that inspired you.
Speaker:There were so many, nobody did a repeat.
Speaker:What do you keep in front of you to inspire you?
Speaker:My office has all kinds of things hanging there to inspire me.
Speaker:Some of them are pictures.
Speaker:My dad gave me this cool little thing of a guy in business that
Speaker:has all these foul drawers open and everything I have that framed.
Speaker:One of my people framed it for me and hanging on my wall.
Speaker:So I see it every day.
Speaker:When you come to Texas inspect, you're going to see one whole wall of stuff
Speaker:that I stored from start to finish.
Speaker:In fact, I think I have it here with me.
Speaker:I think I have our very first Christmas card that we sent out, which was
Speaker:hand drawn by my dad, but we saved it because that's part of our culture.
Speaker:And one of the things that you want to do is understand where your past was,
Speaker:so that you can move on to your future.
Speaker:So those are kind of important things.
Speaker:Now, I want to introduce you to a new word that Jonathan introduced
Speaker:me to Jonathan, how do you say this?
Speaker:Say Kojo say Kojo.
Speaker:Now here's the thing is Jonathan decided he wanted to learn how to speak Japanese.
Speaker:So pretty cool thing.
Speaker:So he started listening to this pod, listening and teaching him and he
Speaker:taught me this word, Cinco, Joe.
Speaker:We went to Walt Disney world and there were Japanese people in line.
Speaker:I said, I just want to find out, do you know what the word say?
Speaker:Kojo means?
Speaker:And they looked at me like, never heard that.
Speaker:Okay.
Speaker:Japanese people in line got this word that I heard from somebody that's studying.
Speaker:Japanese said Kojo, never heard of that.
Speaker:Never heard of that.
Speaker:Got this word that somebody taught me, say, Kojo, you ever heard of that?
Speaker:Never heard of that.
Speaker:Jonathan.
Speaker:You just embarrassed my son.
Speaker:Okay.
Speaker:Say Kojo.
Speaker:Does it exist?
Speaker:Does it?
Speaker:The guy I thought he was pulling.
Speaker:So we went back and listened to the podcast.
Speaker:It does exist.
Speaker:Say Kojo.
Speaker:Now if I went to somebody, all right, so there's some young people in here.
Speaker:Zack, if I said that is fly, do you know what I mean?
Speaker:Stand up, tell everybody that is fly means.
Speaker:That is awesome.
Speaker:How many people did not know that?
Speaker:Can I see a show of hands?
Speaker:Some of you just don't want to admit it.
Speaker:I get it.
Speaker:It's okay.
Speaker:I want you to know, we hired a young lady at the office the other day, and
Speaker:we were filming me and my dad that scene with the shoes and all that.
Speaker:And she went by and went.
Speaker:You are fly.
Speaker:And I went, thank you so much because I have younger kids
Speaker:that taught me what that meant.
Speaker:But if I were to go ask a hundred people, do you know what if I were to say you are.
Speaker:Nobody would know what it means by the way, during my dad
Speaker:years, I don't know what it was.
Speaker:Okay.
Speaker:But it went from groovy to cool to you are the bomb.
Speaker:Okay.
Speaker:That is fly.
Speaker:Okay.
Speaker:And by the way, there's others out there that I'm not even going to try
Speaker:to embarrass myself by messing up, say Kojo means hitting on all cylinders,
Speaker:say Kojo means hitting on all cylinders.
Speaker:How many of you remember your very first car?
Speaker:There is mine.
Speaker:My dad helped me buy that.
Speaker:I remember that car.
Speaker:My dad helped me buy that.
Speaker:I paid, I think $300 cash for it.
Speaker:Susan used to call it dirty diaper, yellow.
Speaker:But she dated me in it.
Speaker:And every six months I had to change the spark plugs out on that because the
Speaker:spark plugs would stop working properly.
Speaker:Do you know what it's like to drive a car?
Speaker:When one of the spark plugs is not working and yet poof.
Speaker:Poof.
Speaker:Okay.
Speaker:If not fun.
Speaker:Now imagine if two of the spark plugs ain't working, how many of the spark
Speaker:plugs have to stop working before the car?
Speaker:Won't start probably two, three.
Speaker:And so I used to carry extra park plugs in the trunk of the car just so I could
Speaker:change them out sometimes after school.
Speaker:Okay.
Speaker:I know what a spark plug socket looks like.
Speaker:I see one today.
Speaker:I go, Ooh, spark plug socket.
Speaker:It's very specialized socket.
Speaker:All right.
Speaker:You need to be hitting on all cylinders.
Speaker:You need all six of those items in your business.
Speaker:Does that make sense?
Speaker:So you need fast revenue growth.
Speaker:You need to be taking market share.
Speaker:You need to tackle and mitigate risk.
Speaker:You need to upgrade talent yearly.
Speaker:You need rewarding, profitable growth, and you need to engineer
Speaker:culture and all that good stuff.
