Our second episode of the I am Northwest Arkansas podcast featured one of our community’s most culturally significant anchors here in the Ozarks, Crystal Bridges Museum of American Art. Sitting on more than 120 beautiful acres in Bentonville, Crystal Bridges has had millions of visitors over the last ten years descend on Bentonville to see a prized art collection that continues to grow and expand.
The brainchild of Sam Walton’s daughter Alice Walton, Crystal Bridges has been an oasis of art, culture, and education in the heart of America.
November 11, 2021, will be the tenth anniversary, and we are honored to welcome them back for an update on some of the new things we can expect in the coming years with the significant expansion planned.
You don’t want to miss this episode.
All this and more on this episode of I am Northwest Arkansas.
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-:Here's our host, Randy Wilburn. Hey folks and welcome to another episode of I Am Northwest Arkansas. I'm your host, Randy Wilburn and I'm excited today.
I always get excited when I have people back on the podcast that have been on the podcast before.
And so this next guest is certainly has been was actually the second person that I had on the I Am Northwest Arkansas podcast and she is Beth Bobbitt. She is the public Relations Director at Crystal Bridges Museum of American Art. And Beth is shared a lot of great things with us in that episode too.
You can go back to I am northwest arkansas.com forward/two to listen to that particular episode at the time and I was reminding Beth of this, the episode title was four. Two million people had gone through those doors. They can't be wrong, I think is what I had said in the title of that podcast.
And so that number has significantly risen since then, even with the pandemic. And so I wanted to bring Beth back on the podcast because a lot has happened in the last two years since we visited with Crystal Bridges.
There is a new facility called the Momentary and Crystal Bridges is in the throes of an expansion that I think is going to blow the minds of art lovers both near and far. And so without further ado, Beth Bobbitt, how are you doing?
Beth Bobbitt:Hi Randy. It's great to be back. I'm well, how are you?
Randy Wilburn:I'm doing good. I'm doing good. It's so good to have you here and really appreciate you taking time out of your schedule.
It's actually the day that we're recording, this is a Tuesday. And that's the one day that the museum is closed, is that correct?
Beth Bobbitt:That's right, yeah. Closed to the public. But it's a great day for us to, you know, do recordings and installations.
And so we're all in the office, but it's kind of a low key day.
Randy Wilburn:Okay, cool. Well, I'm glad to hear that.
I'm just excited to kind of catch back up with you to kind of hear what's happening at Crystal Bridges, what's going on and about this expansion that I'm hearing about, it's. I think the last that I heard it was almost 200,000 square feet of additional space, which, I mean, it's already huge to begin with, but.
And then when you take into consideration the trails, and then you could take into consideration the Momentary, which is over there by the 8th Street Market there in Bentonville. I mean, you guys are basically taking over Bentonville.
Beth Bobbitt:The arts are creeping in. That's right. Yeah. It's very exciting. And just to put it into context, we are on about 120 acres.
Randy Wilburn:Sure.
Beth Bobbitt: you mentioned, came online in:65,000 square feet. So, yeah, lots going on at both locations. But we're really excited about the next chapter and it's, you know, coming up on 10 years.
It's just a great time to reflect on the mission and the impact and. Yeah. Think about what's next.
Randy Wilburn:Yeah. Well, speaking of the mission, would you mind sharing with this audience the mission of Crystal Bridges and what your goals are there?
Beth Bobbitt:Yeah.
So Crystal Bridges opened in:It's always free to visit our permanent collection in the trails and grounds. But the goals were really twofold.
One was to create this cultural space in the middle of the country and invite other people who may not otherwise have visited this community to see and experience the beauty of the Ozarks.
And then the second part of that is to offer a unique art experience to the community, many of whom may not ever have been to an art museum before we opened.
And so, you know, it's really cool to Think about our kids growing up right with this museum and these cultural offerings right in their own backyard and it being around for generations to come.
Randy Wilburn:Yeah. Now it is. I mean, I tell people all the time, I kind of lead with that. And I asked people if they've ever heard of Crystal Bridges.
I don't know where Crystal Bridges stands in terms of all of the top museums, but I want to say that in my mind, and I've been all over the place, they are at least up in the top. The top five museums in the country in terms of just not just the collection, but the overall, I don't know, atmosphere that Crystal Bridges evokes.
And so, you know, it is a special place. And it's right here. It's ours. It's right here in northwest Arkansas.
And when I get people that come from either coast and they come here, they can't believe that we have this collection right here in our own backyard.
Beth Bobbitt:Yeah. I think that is truly the most rewarding part of the job is just to share it with other people.
And even more fun when it's someone that has no expectations or doesn't know what to expect and they enter this mecca of American art. And, you know, I studied art in undergrad, and some of these works were literally in my textbook.
So it's really cool to, again, you know, have this accessible to the community and really bring together art, architecture, and nature, because those are the three pillars, and you can't have one without the others.
At Crystal Bridges, architecture is really important in connecting the art to the nature physically and, you know, embodying what it means to be an art museum. So, yeah, it's really great to be able to share this with community and travelers.
Randy Wilburn:Yeah.
So tell me, how has it been internally for you guys kind of dealing with this pandemic and, you know, has it afforded you the ability to kind of be able to make plans unencumbered with a lot of other challenges there or a lot of other issues that might come up if you were running the museum in a normal state, if you will. Does that make sense? I mean, did the pandemic buy you some time to unveil this new desire to expand Crystal Bridges?
Beth Bobbitt:Yeah, in many ways, it did.
I think about, you know, when we were closing our doors at the beginning of the pandemic and being a museum that is focused on access, and that's a part of the mission. We've always really tried to share out information online and in a digital format.
And so in some ways, we were really prepared to do that and created VR experiences and switched our school field trips from in person to virtual. And there are a number of things that we found that worked really well.
I would say the biggest takeaway in terms of our strategic priorities is the way in which we activated Crystal Bridges and the momentary as sites for social connecting and belonging. And so that means, you know, reaching into the community, all different groups with specific programs.
You know, we have really had this focus on our DEI efforts, and so putting together multilingual programs. We now have our. Our text translated in English and Spanish throughout the museum.
And so it, you know, it spurred some ideas, but really we have this new emphasis on community outreach. We are an anchor, and there's a lot of, you know, programs that came about.
We had a social connecting program where we asked 10 artists to kind of represent what it means to be together during the pandemic. And people could color or paint or write messages of hope and inspiration, and those went out into the community to people that were in isolation.
So senior facilities or hospitals. And then we had a mobile art exhibition as part of that.
So, like, really thinking beyond the physical space of Crystal Bridges was important, in addition to, you know, all of the safety measures that, of course, we had in place and have many of those back in place. So, yeah, it's been really important to just think about activating our space for community change.
Randy Wilburn:And so what the plans that you have now to expand the space, was it a desire just to be able to show or share more art, or was there. Was there something else that was kind of the genesis behind this idea of just expanding the original space?
Beth Bobbitt:Yeah, all of the above. You know, since opening, we mentioned the attendance, welcoming over five and a half million people. In the first year we were open, we had.
Our target was so much lower. We had 600,000 visit the museum over the course of the first year. 5,000 people join and become members.
And so right away, we saw that we had underestimated the ability of art to bring people together. And so I think that, you know, just the sheer volume of people interested in visiting has spurred it.
And then, of course, some of the community outreach components. We need more space for education. We need. Our collection has doubled in size, so we're. We have roughly 3,500 objects now.
And at any given time, we're only able to put three to 400 works on view. And so, you know, that's a lot that's sitting in storage. And we're a young, active institution that is still acquiring works.
And so we want to get as much on view as possible. And so all of that being a place for gatherings, you know, so creating more outdoor spaces, more terraces and a cafe and.
Yeah, different program opportunities throughout the museum is, Is what we're most looking forward to with this expansion.
Randy Wilburn:Yeah, and you mentioned outdoor spaces, and we were talking about it before we started the podcast. But a lot of people don't realize a. That you have trails up here, that they are well utilized all four seasons, I might add.
I mean, people are out there in the wintertime. I know people that walk the trail, that live up in Bentonville and walk the trails on a regular basis. That's like, that's their walk.
But I mean, you've had upwards of 4 million people plus on those trails.
Beth Bobbitt:Right.
Randy Wilburn:And in addition to the fabulous light shows that you guys have done on the trails and the exhibits that, that you've shown, I mean, there's a little bit of everything out there. I, I even think there, there is a, A Frank Lloyd Wright house that one of the trails goes by. And I've been in that house.
It's because he's one of my favorite architects. But I mean, there's, there's a little something for everyone on the trails there. And that's, that's.
And, and you don't even have to step foot inside of a.
Beth Bobbitt:Right. And you know, as important as the art in the galleries is the trails, because you're introduced to, you know, this beautiful Ozark landscape.
You can take in the architecture, but you're also, you know, experiencing sculptures and engagements along the way. And as you say, people do visit all year round. It looks completely different in every season.
And our grounds, our trails and grounds team is amazing at making sure that it just pops all year round. And we've, you know, in recent years, we've added onto the museum on the north side to make it more accessible to get to the North Forest.
So a few years ago, many of the listeners may remember the Chihuly exhibition. It was very popular. We had an indoor and outdoor version. But to get to that trail, we had to build a tower and a new lobby and a pedestrian bridge.
And now we use it all year round. In the winter, we have a North Forest lights experience that, you know, is really popular and fun, especially around the holidays.
Randy Wilburn:So it's fab. I mean, anybody listening to this, if you haven't experienced it, it is fabulous. Yeah, it is cool. And I want to add this other piece.
If you ever have looked for a place for inspiration or, you know how they say Sometimes it's.
Every now and then I'll go out and I don't know if you do this, Beth, because you have young kids, too, but, like, I'll go out for a walk, and sometimes I just need to decompress, and, you know, I don't take. I take my phone, but I don't take any headphones. I don't listen to anything. I just. I just kind of veg out and just take in nature.
If you ever have had a desire to do that, the trails up at Crystal Bridges are the place to go to do that, to just walk for a half hour, 45 minutes or an hour. And I got to tell you, your countenance and your. And your thoughts will change over that time. Would you agree with that?
Beth Bobbitt:Yeah. Yeah. It's so special and, you know, so accessible, too. Like you said, you can go all year round, every day.
Even on Tuesday, when we're closed to the public, our trails are open. And it's nice because we have this art trail that leads from the south entrance all the way downtown Bentonville.
So you could, you know, make a day out of it and walk from downtown Bentonville, and it's about three quarters of a mile, but you'll see the James Turrell skyspace installation along the way, or the love sculpture, or the Frank Lloyd Wright house, as you mentioned, all you can make a day out of it without ever setting foot inside the museum, which, of course, we encourage people to do as well.
Randy Wilburn:Yeah, no, it's exciting. And, you know, I certainly would be remiss if I didn't mention the Momentary.
A lot of people are kind of confused about the relationship between the Momentary and Crystal Bridges. Would you be able to kind of just explain to our audience how the two relate and actually why the Momentary even came about in the first place?
Beth Bobbitt:Oh, yeah, that's a great question.
I think it's all of the things that we've talked about in terms of just there being so much interest in the arts and culture in northwest Arkansas and beyond and realizing the success of Crystal Bridges in the first few years.
You know, this contemporary art space was conceived so thinking about it as an economic opportunity, a way to expand arts and culture in northwest Arkansas, it took inspiration from Crystal Bridges, but very different in that. Well, for one thing, it was a repurposed cheese factory.
So while Crystal Bridges was created specifically to be a museum, this was repurposed, which adds to the story and the flavor and thinking about contemporary art and the name the Momentary, it's really about being in the Moment having some culinary experiences with the Tower Bar and being able to see, you know, contemporary exhibitions that are happening. And then the performing arts part is more robust, I'd say.
We have festivals and concerts and a little something for everyone, but it is a little bit more, I guess I would say, edgy or, you know, laid back. We invite people to go through the galleries with coffee, and so it's a different experience.
You know, Crystal Bridges is a traditional museum setting, and everything feels very polished.
And the Momentary invites artists to be working, you know, at the site and in the moment and really meant to be kind of a living room for the community. And so we are. The relationship is that it's a satellite of Crystal Bridges.
Randy Wilburn:Yeah. And I want to. In anybody listening to this, if you haven't been to the Momentary, please check it out. It's. It's right there across from the.
A street market. It is a converted cheese factory. And it's. You're right, it's the example of taking something and repurposing it for an even higher. Not.
Not that there's anything wrong with cheese, because I love cheese, but repurposing it at a higher level. Because if you go into the Momentary, you're kind of blown away at this. And it's ours, right? It's.
Everybody here in northwest Arkansas can take advantage of it. And then, you know, it is attracting artists from around the country that want to come and be a part of what's happening here.
So it's a very special place. And then you jump back over just, I don't know, a half mile, a mile away from there to the actual Crystal business site.
And, you know, you walk into the main atrium there with. And I understand that that's all changing, Beth, that originally that that spider was outdoors.
And now that's that circular atrium, which was really cool where. Where it had the sculpture of this huge looming spider.
And all I could think of is Charlotte's web, but a much meaner spider looking down upon you, but beautiful nonetheless. That's all now enclosed, is that correct?
Beth Bobbitt:Correct. And listeners, have no fear. Maman has been relocated, so she is on the art trail on the south side of the building. And she loves it.
She has lots of room to stretch her legs, and it's a wonderful location. But you're right, the dome has. Where the courtyard is now a dome. So it is enclosed, which is great because we have some shelter from weather.
We're able to do some programming in there. It also just. We, you know, moved the doors, took the doors off the front entrance. So it's just a wide open space, which is really nice anyway.
But especially in times of COVID and social distancing, it's great to have just more space. And we have some new lobby furniture.
And so it's got a new modernized look and is going to be functional for programs and weddings and different events.
Randy Wilburn:Yeah, no, that's exciting. I can't wait to see it. I have, I've seen some of the work from the outside, but I hadn't been in since. I've been in since the pandemic.
But I haven't been in since they. They made some of those changes there. So I can't wait to get back over and. And see what you've done. So.
Beth Bobbitt:Yeah, and I have a little pro tip for you. Your boys will probably love this because they are performers. But there's a certain spot in the middle of the lobby, the dome.
If you stand in just the right spot, it's like this crazy echo acoustic thing going on. So it makes your voice sound really loud and beautiful. And so I can't wait until we're able to do concerts in there, but.
Oh, I'm sure for kids to experiment with that.
Randy Wilburn:Yeah.
No, and speaking of concerts and you know, other events that you've had at the, at Crystal Bridges, I was just speaking with a mutual friend of ours, Anthony Sumlin the other day and we were talking about. I was thanking Anthony for exposing me to several events at Crystal Bridges. So it's not just art.
I mean, you guys, you know, you've brought in there, there have been great talks. I mean, you brought Bryan Stevenson in from the Equal Justice Institute, which was an amazing. That was an amazing Friday night on. In a December.
I can't remember what year it was, but it was outstanding. I saw Anderson and Row there, the dueling pianos, I mean, just. And then the Bentonville Film Festival has held events there at Crystal Bridges.
So you guys have really made that space available and accessible for the widest audience possible. How are you going to top yourselves as we come out of this pandemic?
Beth Bobbitt:You know, that is such a great question. You know, we're getting to experiment a little bit more at the momentary. And that is the beauty of opening a new venue and having this new space.
I think that I'm most looking forward to some large scale festivals when it is safe to do so. But we'll continue to have different programs for all ages. You know, literally from the time you're a baby until adulthood.
We have a CB baby program Lots of family days and like you said, concerts and lectures that are really interesting and inspiring. And a lot of people don't realize we have over 800 programs and events that happen all year round.
And so the arm of our program and education team is significant.
Randy Wilburn:Yeah, no, it's. You know, there have been so many things that I've seen there, so many exhibits that I've seen. You had Hank. Hank Willis Thomas there.
I mean, that was an outstanding exhibit. And then just. Yeah, yeah. Really life changing. And I mean, just. And then I got to come back and hear him speak. He came and spoke and I mean, that was.
That was fabulous. So, yeah, it's suffice it to say it's what I. The phrase that I use to describe Crystal Bridges is an embarrassment of riches.
I mean, seriously, when you think about it, right? I mean, yeah, you work there, but I'm just telling you from the outside, when people ask me, well, what's so special about Crystal Bridges?
And I've been all over. I've been to the Louvre, I've been to some of the finest museums in the world.
And I say that Crystal Bridges can stand toe to toe with a lot of these museums. And I think we should be proud of having something like that in our backyard here in northwest Arkansas.
And I think that, you know, as we get more people moving to this area, it just doesn't need to be the best kept secret.
Beth Bobbitt:Yeah, no, that's. It's an amazing endorsement. Thank you. And yeah, you are such an ambassador for the arts in our community. So that means a lot coming from you.
We, you know, we have had over 80 exhibitions throughout the years, and they've really been a tool for education and activism and in some ways, and I think Hank Willis Thomas is a perfect example of that.
You know, that show opened around the time that the pandemic was beginning and our country was going through so much racial unrest, and you know, that we just heard from visitors that that was such a moment of respite and encouragement and inspiration. And he's now on our board of directors, which I'm happy. Wow about. So, yeah, really meaningful exhib throughout the years too.
Randy Wilburn:Yeah, you know, it's. I. Well, I didn't know he was on your board of directors, but.
in January or in February of:And I'm glad to hear that he is part of the board with Crystal Bridges and I'm sure he will, he will be able to put his thumbprint on things as you guys move forward and continue to expand what Crystal Bridges is all about. So what would be some of the biggest differences? Like somebody that hasn't been in a while and they come back when they.
Because I know that this work is not going to be done tomorrow. What's the timeline of this expansion and what are your hopes? In a perfect world. And I'm using air quotes here.
In a perfect world of construction and design and all that other good stuff, what is your hope for the. For finishing out this expansion?
Beth Bobbitt: orld, we would start in early:And I think it's important to note that we won't close the museum. It will remain open throughout construction and may have to reroute, you know, the trail that leads on that side of the north side of the museum.
But the, you know, it won't be a significant, you know, disruption for visitors.
Randy Wilburn:Sure. And is have you guys already. Are there rendered draw. I don't know if I've seen those. Are there renderings?
Beth Bobbitt:Yes, I need to send you those.
Randy Wilburn:Yeah, I'd love to share those on our show notes so people can see them. And of course we'll will direct people. Remind everybody what is the best website for Crystal bridges.
Beth Bobbitt:So it's crystalbridges.org and then themomentary.org right.
Randy Wilburn:So they can go to either one of those. But yeah, I'd love to get. You can share those renderings with me and I'll put those in the show notes.
So those of you that are happen to just be on our page listening to the podcast, you can go right down and look at the renderings and see what the plans are because you can get excited like I am for what this expansion is going to look like.
Beth Bobbitt:Yeah. Well, thank you for your excitement and I would encourage your listeners to follow us on social media.
We update those channels and could have more information on the expansion there too.
Randy Wilburn:Yeah, absolutely. Absolutely. So are there any new exhibits happening soon even with everything that's going on that you want to share or talk about?
Beth Bobbitt:Sure. So we of course are leading up to our 10th anniversary. And as part of that, the kickoff is really around the exhibition crystal bridges at 10.
I don't know if you've had a chance to see it yet, but it's very engaging. Yeah, it's kind of 10 mini exhibitions rolled into one. So taking inspiration from our collection.
But then there's also some new works that have never been on view and some interesting pairings and some engagements. We have a tableau at the end that your boys would love because they can touch it and make pictures and be a part of the artwork.
So I think that that's really exciting as a way to sort of launch this celebration season and reflect on where we've been and where we're going.
Randy Wilburn: nal Crystal Bridges opened on:That will be 10 years. So are you, are you guys going to do something specifically on.
Beth Bobbitt:Oh, you know, we will. Okay.
Randy Wilburn:All right.
Beth Bobbitt:I figured we'll have some parties and yeah, celebrations. We've got some things up our sleeves. But yeah, look for, look for some programs and opportunities around our actual anniversary. For sure.
Randy Wilburn: podcast, it'll be out before: ou're listening to this after:And you know, I actually have, as I'm recording this in a couple of days, we have some family visiting and the first place that we take people that come from out of town is to Crystal Bridges. We just want to show it off and just, you know, we're taking the Crystal Bridges and now we. I don't know if you've been to Pizzeria, Ruby.
Have you been there yet, Johnson? Oh man, just you talk about some good pizza.
It's a gentleman from Boston that knows how to throw down in a kitchen and make some of the best Neapolitan style pizza that you're going to ever have and just really, really good. So we're definitely going to get some pizza and we're going to go, go do some art and check out Crystal Bridges.
So, you know, socially distanced, of course, but we're still going to Enjoy it nonetheless.
Beth Bobbitt:Yes, we invite you to do so. And I'm excited to know about pizza. Like, what else? What else do you need? We have it all now.
Randy Wilburn:Yeah, exactly. Exactly. Is there anything else that you want to share before we close out this episode?
Beth Bobbitt:Just thank you for having me on again.
It's been so nice to catch up and yeah, I hope your listeners will look for ways they can be a part of our 10th anniversary season and just stay in touch.
Randy Wilburn:Yeah, absolutely.
And I'll make sure they have access to your Instagram and all of the different ways on social media that you can stay abreast of what's happening on at Crystal Bridges. I follow them on Instagram for sure, and that's kind of how I stay informed in addition to connecting with people.
And I would love for you to give a plug real quickly to some of the benefits of joining Crystal Bridges and becoming a part of what's happening there. Because I remember when I first came and I met Anthony and he was like, oh man, you got to be.
You got to join Crystal Bridges and, you know, become a part of it.
It does give you access to other museums around the country, but more importantly, you can really sow into what Crystal Bridges is doing right here in your own backyard.
Beth Bobbitt:Yeah, thank you for mentioning that.
We do have some amazing member perks and, you know, aside from just giving back to the community and that feel good thing that comes along with it, we also offer free exhibition tickets to our members, early access to programs and discounts on, you know, museum store items or culinary and different programs. So it's definitely worth it. Those start at about $70 and go up depending on the benefits. So I encourage everyone to check that out.
Randy Wilburn:Yeah, money well spent.
And we'll put a link to that as well on the show notes so that you can go directly to the page where you can join and become a part of Crystal Bridges and just experience what a lot of other people are experiencing in terms of taking advantage of this great resource, this great artistic resource right in our own backyard. So, yeah. Well, Beth, thank you so much for connecting with us today. And again, the website is great.
Crystal bridges.org and you can go there to check out anything about Crystal Bridges.
We'll put a link to Beth's profile so that you can learn a little bit more about her and what her team is doing and you'll be able to connect with her that way through our show notes. But thank you so much for coming.
Beth Bobbitt:On the podcast and I hope your family enjoys their visit and I will see you soon.
Randy Wilburn:Yeah, absolutely. Absolutely. No, they, they will.
I, I know that they will definitely enjoy it and I'll send you an email or a text and, and share with you, you know, their feedback because I know they're going to have a great time.
Beth Bobbitt:So yeah, leave a review for sure.
Randy Wilburn:Yeah, exactly. So. Well, thank you very much, folks. That. There you have it. That's another episode of the I Am Northwest Arkansas podcast.
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