The Produce Marketing Association is a key International trade organisation representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members’ prosperity.

Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country’s key industry experts so we can learn and appreciate fantastic South African Fresh Produce.

In this Broadcast we will be speaking to several leading experts on the South African Pome sector. The definition of Pomes is “Fruits that have smooth skin and an enlarged fleshy area that surrounds the core. Examples of pomes are apples, pears, and kiwis.” Join us to find out more about this every growing and exciting industry sector from a South African perspective.