BIO: Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists and marketing and sales consultants for entrepreneurs who want to sell high-value products and services.
STORY: Jessica met a very persistent guy who offered to take over her sales and marketing. Jessica was at a point where she could do with the help, so she didn’t research the guy and his business. Unbeknownst to her, the guy was selling his services to Jessica’s customers instead of getting her new ones.
LEARNING: Do thorough research before working with a service provider. Don’t outsource your sales unless you’re a high-volume business.
“I don’t recommend outsourcing your sales unless you have a volume-based business.”
Jessica Yarbrough
Guest profile
Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists and marketing and sales consultants for entrepreneurs who want to sell high-value products and services. Her background is in international business, and she has built multiple companies.
Jessica is a genius at showing entrepreneurs how to build an expert platform, rapidly raise their value, build their credibility online, and attract high-paying clients. She is passionate about teaching and inspiring entrepreneurs and helping them grow their influence and make the income and impact they desire.
Download her case study that shows how she took a business coach from stagnant at a quarter
million dollars to seven figures during a pandemic year.
Worst investment ever
Jessica had just reignited her business after getting back from travels. She was having some success selling high-end services when a guy reached out to her with the offer to take over most of the business functions that most entrepreneurs struggle with. This included sales, marketing, customer service, etc.
Even though she had her doubts, it all sounded great, especially since Jessica wanted more time away from the business to pursue other interests, including full-time travel. Jessica invested significantly into the offer.
One day she got a call from her friend who had had a rather bad experience with the guy’s company. The friend had contacted the company because she wanted to enroll in Jessica’s program but instead was told she’s not a good fit. Instead, they tried selling to her the very same program they’d sold Jessica. The company was stealing Jessica’s customers instead of getting her more, yet she had paid them to bring in customers.
Lessons learned
- Research, research, research.
- Only work with people with a proven track record who will bring you results.
- Use your discernment to evaluate your service providers.
- Check their paper trail online, get a sense of their values and integrity, look at their content, and get their website.
- Look at their results, know the values and the integrity of that person.
Andrew’s takeaways
- Not doing thorough background research is the biggest mistake that entrepreneurs make.
- Before you invest in anything, find dissatisfied customers and learn from them.
Actionable advice
Don’t outsource your sales; own it. Do your own sales unless you have a volume-based business.
No. 1 goal for the next 12 months
Jessica’s number one goal for the next 12 months is to do more traveling again and continue to help her clients scale their businesses.
Parting words
“Follow your dreams and keep executing. Even if life knocks you down, get back up and go again.”
Jessica Yarbrough
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