In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the founder and CEO of AmplifiedNOW, Kathleen Celmins.
AmplifiedNOW is a content marketing agency that’s pivoting into a one-stop shop for entrepreneurs who want to do their own marketing. When you’re just starting out, you need to do a lot more of your own marketing. AmplifiedNOW provides templates, playbooks, and tactics in a full suite of services and products that will make life easier for the small business owner.
AmplifiedNOW sets the tone for the workflow itself. Once you have a gap in between marketing campaigns, engagement matters. Founders and CEOs tend to take experimental tactical approaches rather than strategizing where their ideal clients already come from. If you strategize and create content for your own pages, you can repurpose that content later on various platforms from a tactical perspective. Make sure to stay strategic first, Kathleen explains.
If you can get the attention of Google, your website’s content can live and drive traffic and engagement for years to come. No other platform is as important as Google. Avoid platform-first approaches (especially those that can penalize you on a whim.) You don’t want all your eggs in one basket, so make sure to stay multichannel and don’t rely on platforms that control your content, ultimately. Kathleen recommends finding the search terms that work for your website and optimizing your site SEO to the best of your ability. You want to make it a goal for Google to index your content. Optimizing your website is highly underrated and extremely important, especially if you’re trying to rank within certain key phrases.
Kathleen also recommends that you lean into video content. If video is not content you’re comfortable with, ease into it, because it’s the future of content marketing right now. Don’t outsource your videos either – yes, have someone else edit and publish, but you need to be creating your own content. Brainstorm ideas with your team and make sure to be yourself; don’t follow a script and be willing to use video form content to connect with and engage with your audience.
AmplifyNOW offers tons of playbooks and templates for entrepreneurs who want to effectively tackle their own marketing. They cover everything from tips on content creation to campaign strategies and platform usage tips. They’re always adding new playbooks and offerings to their membership. Check out information on working with AmplifiedNOW here.