Let's explore the most lucrative and profitable coaching niches to help you find your niche sweet spot. Jo emphasises the importance of getting niche-specific to attract clients motivated to pay for solutions to their real problems. She dives into six promising niches - business, executive/leadership, financial, career, life, and relationships - sharing high-level strategies for positioning your services.

Timestamps:

[00:00 - 02:00] Introduction

[02:00 - 06:30] Business & Executive/Leadership Coaching Niches

[06:30 - 09:30] Financial & Career Coaching Niches

[09:30 - 12:00] Life & Relationship Coaching Niches

[12:00 - 14:00] Recap & Closing Thoughts

Whether you're just starting out or re-evaluating your niche, this episode will help you find your lucrative coaching focus.

Useful Links

FREE LIVE Workshop: How to become the go-to-coach - 24 May 10am-11.15am.

How to secure more coaching clients' free training

Download the 12 ways to get clients now

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Connect with Jo on LinkedIn

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

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Join our free live workshop, Signature Solution Secrets, on Wednesday, 11th September, from 10:00 to 11:15 AM UK time. Learn how to package your expertise into a coaching offer that sells, even if your results aren’t easily measurable. Whether you have an offer already or are just getting started, this workshop will help you make small tweaks for big sales improvements. Sign up here! https://go.joannalottcoaching.com/SignatureSolutionSecrets

Hello and welcome to Women in

the Coaching Arena podcast.

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I'm so glad you are here.

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I'm Jo Lott, a business mentor

and ICF accredited coach

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Microphone (Samson Q2U Microphone):

and I help coaches to

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build brilliant businesses.

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I know that when you prepare to enter

the arena, there is fear, self doubt,

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comparison, anxiety, uncertainty.

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You can tend to armor up and

protect yourself from vulnerability.

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In this podcast, I'll be sharing

honest, not hype, practical and

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emotional tools to support you to make

the difference that you are here for.

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Dare greatly.

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You belong in this arena.

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Hello, welcome to the 63rd episode

of women in the coaching arena.

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I am so glad you are here.

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I am about to leave, to go to Sussex

for a yoga retreat for two nights.

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So I cannot wait.

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The sun is shining and it's

right next to the beach.

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And I'm so, so excited.

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But I wanted to squeeze in this episode

before I left, because I have just had

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a message from uh lovely coach who has

been trying to market her business.

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And what I noticed when I looked at her

page was that she's selling balance.

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And whilst that's all we want and

that's why I'm going on my yoga retreat.

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And that's what most of

us are seeking in life.

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It sadly, doesn't cut through

enough to actually pay for.

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So in this episode, I will focused on

the most lucrative coaching niches.

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Because sadly, no one pays for coaching.

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And I remember when I first trained as

a coach and heard this, I thought, what

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rubbish, what are you talking about?

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And now I get it because we just don't

prioritize things unless there is an

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urgent must have need in our life.

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So it's a really tricky thing and I

encourage you to always analyze exactly

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why you are paying for something.

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So let's talk about types of

coaching niches and how to

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make them even more profitable.

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So let's start with the business coaching

niche, because this is the one that I

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know most people think is the only one

you can actually make money from doing.

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But actually what I've discovered since

doing this niche myself is that actually

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lots of people also fail in this niche.

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And like, you may be thinking oh,

you know, the only people making

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any money is the business coaches.

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And I used to think the same, but

even if you are going to do business

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coaching, you need to get more specific.

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So if we think about different ways of

getting more specific in this niche,

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firstly, would be to get more clients.

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And I have a client I'm working with

at the moment who said she didn't

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want to mention the client word.

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And I said, I also don't want to

mention the client word, but I have

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done polls and all sorts of things.

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When I say, what do you ultimately want?

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And people just say clients.

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Well, this person wants it to do

is talk about growing your business

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and those more generic terms.

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But we also need to add the, so that,

you know, so grow your business so

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that you get clients and get to make

the impact and income that you want.

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So even in what may seem to be

profitable niches, you still

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need to be super specific.

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What exactly does that mean?

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Is that.

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Tech companies get clients, is

that coaches get clients, is

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that counselors get clients.

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Like who exactly are you going

to specialize in helping.

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Another one in the business,

coaching niche is sales.

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So you can be a specific sales

coach to help people to really

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nail those conversations.

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You can also get hired by companies to

help them to train their salespeople.

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I had someone that was previously

in my business of coaching program.

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So this particular coach that I

was working with really, really

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struggled with the lack of team and

social events and that type of thing.

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What I noticed was she was

an amazing sales person.

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And I was like, how have you never thought

to combine your sales skills with training

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teams so you get that buzz of being with

a team and using your coaching skills

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with others who need that sales skill.

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Because I do think often what we do

as a coach is try and immediately

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forget everything we ever did in our

lives and where I have seen people

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have the most success is by utilizing

all of their previous experience and

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bringing that into that business.

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So there are lots of different

angles you can go with this business

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coaching niche, but I do not want to

spend too much time because I want to

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cover lots of other niches as well.

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So let's talk about the executive

leadership coaching niches now.

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So I have had lots of clients

successful with helping people

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build leadership skills.

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Kate waterfall hill managed to

cut through the noise with really

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resonating posts about bad management.

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And that is how she now helps leaders

become better leaders because they

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may see themselves or see someone

they know in those posts and think.

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Yeah.

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You know, you've really got it.

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You understand where I'm at?

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Another person that has done

really well is Louise Thompson.

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She initially was focusing on

helping comms leaders develop

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their leadership skills.

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She is still doing that.

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Then she's also now using Tik-Tok, which

helps you to be a little bit more generic.

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Because Tech-Talk will promote

your content to those who

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are interested in leadership.

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So you don't have to be quite as

niche if you're using TikTok as you

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do on some of the other platforms.

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So Louise has done super, super well

resonating with her ideal client because

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she was a previous comms director.

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So again, how can you use your experience?

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To really resonate with your ideal

client, knowing that most ideal clients

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want to work with someone who has

achieved and been through the same

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thing that they want to go through.

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And as coaches, we know that that isn't

required, but as someone purchasing

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coaching, a lot of the time, that

is something that people look for.

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Let's talk now about financial coaching.

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I have another client who I am desperate

to help move into this type of coaching.

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She has been a finance director for years.

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And is really resisting niching

down, despite the fact she absolutely

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loves this niche, but she is

fortunately going on my yoga retreat.

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So I'm looking forward to

discussing that when we are there.

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Because it's such a great

niche in so many ways.

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So you can obviously niche into something

like the money mindset which denise

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Duffield-Thomas does really well.

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But you can also niche into helping

business owners with their finances.

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If that's something that

you are happy to do.

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And balance that with the emotional

side as well, because a lot of the

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time, it's not just about the numbers.

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People will avoid looking at

the numbers because of the fears

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and all of those other things.

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So it's such a great niche.

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If you are happy to really dive into

that, understand the numbers, but also

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understand the emotional side of things.

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Let's move on to career coaching niches.

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I have had lots of clients successful in

this niche and I previously used to be a

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career coach so I know this niche well.

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What lots of my clients have been

successful doing is figuring out what

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they want to do next in their career.

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So that kind of career transition phase.

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I've had a wonderful client, Natasha

gain lots of clients in this niche to

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help them figure out their next move.

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There are also ways of going

really specific in this niche.

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And lots of my clients have done this

by choosing a specific industry that you

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want to help people change career with.

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Also in the career coaching niche,

you can have gain a promotion.

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Or get a better paying job.

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That is something that most

people want because we are all

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obsessed by climbing the ladder.

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So that is another angle you

can use in career coaching.

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Let's talk about life coaching

now, because this is what I find

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the trickiest niche to sell.

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Because despite the fact we all need

every angle in our life sorting out.

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Most of the time we get one urgent

problem that makes us purchase

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something or look into doing something.

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So maybe you are having difficulties

in your marriage or relationship, and

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that's the kind of crux that makes

you think I need to do something.

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But then at that point, You are

looking for someone to help you

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with that particular problem

rather than general life coaching.

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The same with someone

helping you with your kids.

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Like there will be a crux point that

helps you to think you know, my kids

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are leaving home and now I'm feeling

really lost and I need to figure out

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what I'm going to do with my life.

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So that is a way, if you do want to

do more general life coaching, you can

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think about a specific time in people's

lives that they will seek out support.

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I guess what could also fall into the life

coaching niche is overcoming an addiction.

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One of my clients, Chloe

helps people to stop drinking.

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so helping people with a

specific problem in their life.

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I think the more general one, like

I talked about at the beginning of

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cultivating balance is really tricky.

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If you really do want to go into this, I

would advise, picking that type of person,

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like entrepreneurs who need balance and

need to connect back to their vision,

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why they doing this, that type of thing.

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So anything you can do to gain

an extra edge especially in

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this general life coaching niche

will really, really help you.

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Okay.

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The final one I will cover

is relationship coaching.

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And this reminds me to tell

you that people pay for health,

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wealth, and relationships.

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So think about how you can hook your

particular niche into those buckets,

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health, wealth, or relationships.

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Generally wealth, and any return on

investment you can, who can too is

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way easier to prioritize, but then

there are also people that will

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pay for health and relationships.

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So in this relationship, coaching niche,

you may want to help people improve their

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relationships with their partners, maybe

with their children be a better parent.

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Maybe it is a dating coach

to attract a great partner

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and what's holding them back.

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I'm hoping you are noticing the theme

through reflecting on this podcast.

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That people pay for specific problems

to be sorted out in their life.

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And that's a really tricky mindset

shift for a coach when we learn,

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we can help everyone with anything.

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And we are so desperate to do

this and use our amazing skills.

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But I think if you are struggling

with this, please just think how

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much of a difference will you be

able to make when you can actually

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help real people with real problems?

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And know that when they are in the front

door, you will get to do all of the

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amazing work you love in the back door.

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Let me summarize where we went today.

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So I talked about some

profitable coaching niches.

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Starting with business coaching.

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Moving on to executive

and leadership coaching.

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Then I covered financial coaching.

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Career coaching.

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Life coaching.

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And relationship coaching.

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There are loads of other niches.

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This is not saying other

niches aren't profitable.

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There's obviously health

coaching, fitness coaching.

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Loads of things I have failed to

mention here because we only have so

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much time but I hope what you have

heard, gives you the inspiration to

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think about how you can help solve real

problems with your coaching skills.

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If you want my help in doing this,

this is what I do in my program.

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The business of coaching, because once

you have your niche, you still need a

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really good offer and you still need

to become an expert in your field and

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become an expert marketeer as well.

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That is a skill that needs to develop.

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It isn't just something

that you should know.

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If you have never practiced

marketing and these skills before.

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So do join us -you will find

the link in the show notes

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to the business of coaching.

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Also, if you are listening to this

episode on its release date of Thursday,

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the 23rd of May tomorrow, the 24th

of May I'm doing a live workshop

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to help with many of these concepts

to become an expert in your field.

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So you will find the link

in the show notes for that.

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It's at 10:00 AM on

Friday the 24th of May.

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And like I say, at the end of every

episode, trust yourself, believe

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in yourself and be the wise Gardner

who keeps on watering the seed.

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Microphone (Samson Q2U Microphone):

Thank you so much for listening to this

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episode of Women in the Coaching Arena.

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I have a mess of free resources on

my website joannalottcoaching.com.

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That's Joanna with an A

and Lott with two T's.

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joannalottcoaching.com.

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And I'll also put links in the show notes.

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Let me know if you found

this episode useful.

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Share it with a friend and

leave me a review, and I will

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personally thank you for that.

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Remember to trust yourself, believe

in yourself and be the wise Gardner

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who keeps on watering the seed.

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Get into the arena dare, greatly and try.