Shownotes
In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by long-time Partners Club member and Freedom Group member Bert Diener, as he reveals the number one thing he did in his business to make a pivot to grow without having to invest more money in marketing advertising. Moreover, as CEO and Co-Founder of 4iiz, Bert also provides real inside information that helps law firms tune into the right direction.
Time Codes:
0:00 - Introduction from Richard James
02:52 - Bert Diener introduces himself
07:04 - Opportunities to Inspect
08:31 - Highest Priorities to Inspect
11:08 - Coaching, Inspection, and Compliance
13:08 - What Bert's Firm Did
13:40 - Myth: "I've Trained My Staff; They've Got It Covered
14:20 - Consequences of Not Inspecting
25:37 - What to Inspect at Intake
32:27 - The Basic Levels
35:49 - How to Inspect
40:43 - 11 Steps and the PCLC/Mystery Shopping
46:50 - Bert/4iiz Contact Information
49:08 - Episode Recap
53:10 - End of Episode
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